Many users who come to Hotel Tech Report are not looking to (or simply cannot) switch out their current PMS which means they start their journey with a fixed variable, their PMS.  That's why we're introducing a new tool and user flow on the site to guide users to be able to find the top products that integrate with their existing PMS.

What's New:

• New navigation option in the  site wide nav bar for PMS App Finders in the 'get advice' dropdown
• Users can quickly navigate to the top rated apps specifically for their PMS

Added Perks for Premium Members: 

• Boosted visibility in PMS App Stores (sorted by Premium then by review count)

Today we rolled out some updates to the vendor dashboard that bring a new look and feel, simplified navigation and some new functionality to launch outbound campaigns.

What's New:

• New home screen. Redesigned and simplified home screen with actionable tips to optimize your presence to drive more visibility and leads
• Nav UI updates.  New sidebar nav UI for simplified navigation along with some reorganization.  Report card is now under reputation and all self-serve posting options can be found under the new 'posting' tab.
• New agency tab.  We added a new tab to be able to order, track and manage outbound campaigns (advertising, demand gen, sponsored content) that you partner with HTR Agency on.

Added Perks for Premium Members: 

• Gold and Platinum Members now have easy access to their 12-month marketing execution plan and HTR success checklist for managing campaigns

TL;DR

• HTR will be rolling out fully redesigned profiles in April
• Premium Profiles will now be company profiles designed to showcase your company's entire suite of products and capabilities
• While most of the content is the same, there are some new fields and assets
• This guide includes 8-steps that take 10-15 minutes to complete to help you optimize your profiles and prepare for the update in advance of it going live

After lots of feedback from companies in the HTR ecosystem wanting to have a way to more effectively showcase their entire suite of products and capabilities (rather than each individual product/point solutions), the April 2023 profile redesign brings company-level information, content and data into product profiles to showcase a more holistic view of vendor capabilities while still maintaining product/category specific content and reviews.

I. New Profiles Launch Checklist

We've created a checklist of 8 things to prepare in advance of the new profile design rolling out in April that takes 15 minutes and will make sure your profiles are optimized for the new design.

👉 Download the checklist

II. What's New in the Profiles Redesign?

Want to learn more about all of the features, benefits & exclusive discounts that come with Premium Membership to drive you more visibility and leads year-round on HTR? 

👉 Learn more about Premium

What's New:

• Simplified Nav Bar. Simplified nav now guides users to qualify into their department to more effectively guide them to relevant content.
• New Department Hubs. New department hubs that serve as a  jumping off point for discovery & inspiration to introduce users to relevant categories and products.
• Goals-Based Collections. New goals-driven discovery via JTBD collections via a dynamic content series reorienting the site around objectives and goals (vs products and categories).
• Success Stories. Relevant success stories are now highlighted on the new department pages to encourage FOMO-driven discovery that inspires hoteliers to adopt new tech by showing what others are doing (and they aren’t…)

Added Perks for Premium Members: 

• Boosted Visibility.  Premium Members now get boosted visibility in the default sort on department hub pages in the products section as well as the 'users recommend' side bar as well as member success stories.

Along with the new year HTR is rolling out new and improved v4 Gold & Platinum Premium Membership plans that now include flexible HTR Agency credit that can be used towards advertising, sponsored content and demand generation campaigns.  

What's New:

• Gold Membership...now includes $10,000 worth of flexible HTR Agency credit
• Platinum Membership...now includes $20,000 worth of flexible HTR Agency credit

Head to the Membership Portal in the vendor dashboard to learn more and upgrade

Verified Case Studies are a feature that enable hotel tech companies to quickly and easily build beautiful, engaging and trustworthy case studies that get promoted on Hotel Tech Report.  Click here to learn more about creating verified case studies.

🎁 Members will be able to use posting credits included with your membership to create case studies and for non-members/basic members case studies will require the same amount of posting credits as a guest post but for the next two weeks so go ahead and give it a try!

Want to add HTR product ratings to enrich the experience for your user's in your app store, integrations page or marketplace?  The App Store API gives forward thinking media partners, app stores, marketplace facilitators and service providers API access to HTR's data set allowing approved partners to easily enrich their product with HTR ratings and reviews to add helpful context for users and bring your app stores to life. 

Learn more

The new sub-category pages signal a shift in perspective where there is no longer an emphasis on a 'one size fits all' approach.

Instead the UX of the site is built around buyer persona segmentation and filtering tools to help buyers find the best fit for them based on their property/ies characteristics including: hotel size, property type, location and even PMS.

By putting the power in the hands of users to find their perfect fit based on data in the platform with similar property characteristics to theirs, there is no longer an attempt to make a one size fits all recommendations and as such--the default sort is no longer entirely rankings based (until a user applies their property attribute filters) and now serves as a way for Premium Members to gain added visibility on the site.

The default sort gives all members (any plan/tier) preferred placement and boosted visibility via the default sort and then sorts by HT Score.  

These new placements in the default sort are just one more way, beyond the already existing boosted visibility placements, to give members even more visibility and benefits to drive more leads.

Members will also now receive preferred priority visibility via collections product tiles in organic content produced by HTR (or guest posts submitted by our contributor network) that relate to your category or categories to drive you even more visibility in high intent content to make sure that your brand and products surface as many times as possible throughout the buying journey for your related topics and categories on the site.  View example contributor post with related member inclusion.

Special Thank You to Premium Members

By supporting the HTR platform as members you share in our vision and enable us to continue to develop educational content, tools and campaigns that strive towards our mission of empowering hoteliers to leverage their greatest asset, technology.  Together we help raise awareness that great technology is essential to staying competitive and running a modern hospitality business.  

While we are a community and an industry organization of sorts, we are also a marketing platform and place strong emphasis on performance and value for our members which is why membership is priced to ensure that if our members get even just a single lead each year that they wouldn't have otherwise, it will not only justify their investment but it will guarantee a positive ROI with additional leads, awareness and benefits all generating exponential ROI making sure that HTR is your marketing team's best investment.

With this change, users still have the opportunity to sort and filter by key attributes including the HT Score--but this default sort aims to add even more value and visibility for members at no additional cost to generate an even stronger ROI out of your membership.

Last year we rolled out subsidiary memberships for companies with multiple subsidiaries to be able to be able to purchase membership for multiple of their companies at discounted pricing for up to 3 companies. Today we're rolling out a max spend cap on subsidiaries so that companies who purchase their primary base membership and additional discounted subsidiary Silver Memberships have a cap of 4 additional subsidiaries and any additional subsidiaries beyond 4 (plus the primary company's membership) get free Silver Membership included at no additional charge and still get all of the benefits of Silver Membership (view benefits).

Are you a company with 4 or more subsidiaries? Reach out via the live chat on site to get heavily discounted membership portfolio wide. Here's how it works for all inclusive portfolio wide Silver Membership: