Last year we rolled out subsidiary memberships for companies with multiple subsidiaries to be able to be able to purchase membership for multiple of their companies at discounted pricing for up to 3 companies. Today we're rolling out a max spend cap on subsidiaries so that companies who purchase their primary base membership and additional discounted subsidiary Silver Memberships have a cap of 4 additional subsidiaries and any additional subsidiaries beyond 4 (plus the primary company's membership) get free Silver Membership included at no additional charge and still get all of the benefits of Silver Membership (view benefits).

Are you a company with 4 or more subsidiaries? Reach out via the live chat on site to get heavily discounted membership portfolio wide. Here's how it works for all inclusive portfolio wide Silver Membership:

Want us to feature Company name in Hotel Tech Report's HITEC Innovation Report? Despite this report being themed around HITEC, we know many buyers and sellers in the industry will not be in attendance this year and are therefore accepting applications from all companies regardless of trade show attendance.  The submission deadline is Friday September 24th at 5:00 P.M. PST to get featured.

Submit your innovation to get featured

Update: HITEC Innovation Showcase is Now Live Read the recap

Improving your reputation and visibility shouldn't be a black box, that's why we redesigned the Reputation Report Card to create a cleaner and easier to read interface that incorporates the full set of HT Score ranking variables. The coaching checklist tells you from top to bottom where the lowest hanging fruit is so you can monitor your progress and focus your team.

Learn more 

One of the additions to the New Lead Inbox is additional data fields that were commonly requested by vendors.  The following fields have been added to the CRM Forwarding feature so if you have Lead Followup Automation setup (highly recommended) then make sure to add these new fields to your parser to make sure they get mapped into your CRM and other tools.

1. PMS data
2. Phone #
3. Multi-property intel
4. Estimated deal size

* Please note that while recommended, this is optional and your integration will continue to work regardless of whether you add these new fields or not.

Introducing, the all new redesigned lead inbox with a new clean design, enriched leads, premium member discounts, deal size calculations, a customizable metrics calculator and more.

1. Redesigned and simplified inbox design
2. Enriched lead details (phone number, PMS data, multi-prop)
3. Dynamically calculate lead deal size calculations and company metrics like ROI and estimated revenue based on your company's internal metrics
4. Premium Members now get 50% off all leads
5. Added targeting to reveal lead PMS data prior to accepting

1. Redesigned and simplified inbox design

2. Enriched lead details with phone number, PMS and multi-property

Please note that if you have CRM forwarding turned on it will continue to work with the new form fields.  If you have Zapier followup automation setup to map fields and automate followup, you can now add the new fields to your integration.

3. Deal sizes and customizable metrics calculator

Dynamically calculate lead deal size calculations and company metrics like ROI and estimated revenue based on your company's internal metrics.  Learn more about how lead metrics and calculations work

4. Member discount increased from 30%-->50%

The 20% increases nearly doubles the previous discount amount available to members of 30% and is included for all members (on any plan) and doesn't require any plan upgrades or increases 🙌

5. Added targeting to reveal lead PMS data prior to accepting

Its September 1st and the annual HotelTechAwards officially kickoff today! 🏎  🏁  This is arguably the most important HotelTechAwards competition ever. The last 18-months have seen the hotel industry undergo an unprecedented digital transformation.  During this same period, thousands of hotels around the world have changed ownership (or management) and the hospitality workforce has shifted dramatically.

This game of musical chairs amongst hotel tech buyers is creating opportunities for the top hotel tech companies to pull away from the pack.

What separates the best hotel tech companies from the rest?  That's where the HotelTechAwards come in: using data to measure customer satisfaction, partner ecosystem strength, customer support processes, peer trustworthiness and more to determine the most loved products in hotel tech according to the judges that matter most, hoteliers.

Almost every major hotel tech company from San Francisco to Sydney is registered to compete in this year's awards for a chance to win the most coveted award in hotel tech so make sure to start collecting reviews asap to increase your chances of winning.

Below please find a few tips to help you kick things off strong and as always, if you have any questions along the way feel free to reach out anytime via the live chat on HTR--we're here to help!

👇  Scroll down for week 1 tips 👇

Week 1 Tips and Announcements

• Live leaderboard and coaching checklist activated: The live leaderboard and coaching checklist are now activated so registered companies can check your eligibility status and current standings in real time and get tips to pick up more points
• Automated review manager is now unlocked for 30-days: Included with your registration is 30-days of unlimited access to the Automated Review Manager, a tool to help you save time, automate your outreach and collect more reviews.  The review manager is now unlocked in all participants dashboards so if you aren't a Premium Member and don't typically have access to the review manager--make sure to take advantage of it to save time and get off to a strong start
• Coaching tips coming your way: We'll be sending out tips every few weeks to registered companies to checkin and help you focus your efforts on important milestones to stay on the road to victory.  
• ✅  First target milestone target...Meet the minimum eligibility requirement of 25-reviews as quickly as possible to get a strong start and set your team up for success (you can check your status in the live leaderboard here)

Learn how to launch an automated campaign

30-day free access ends on September 30, 2021

Due to the recent issues with lead notifications, we migrated the system into Intercom to allow for more control and visibility into these notifications.

• Old way: Subscribe/unsubscribe to lead notifications via the notification preferences center in the vendor dashboard
• New way: Lead notification preferences can be managed right from any of the lead notification emails in the footer (see below)

Phase II of the Poseidon Algorthim update is now live.  This means that the new rankings that were only vendor facing in the vendor dashboard in Phase I can now be viewed live on HTR throughout the entire site both the hotelier facing site as well as the vendor dashboard.

If you have any questions about the algorithm updates please refer to the scoring documentation or the Phase I announcement.  If you're looking for personalized tips to improve your reputation, rankings and visibility--check out the Report Card and Coaching Checklist in your vendor dashboard.

Continued from Phase I: HT Score Poseidon Update

When does the 3rd and final phase of the update go live?

The final Phase III update (Client bias/Share of Voice variable) will be rolled out with the introduction of the Client Bias ranking signal no later than 11/1.  Per the June 16th update for vendors to see in the dashboard but the weighting will go live after the end of the 2022 HotelTechAwards:

Client Bias (aka. Share of Voice). Hotel Tech Report’s policy has historically been to accept reviews from multiple users at a single hotel due to the fact that every user has a unique opinion/viewpoint on software.  Having said that, collecting lots of reviews from only a handful of customers that aren't representative of your overall customer base indicates potential risk of bias.  

What is the client bias update?

We’ll use two hypothetical vendors to illustrate the importance of this algorithm patch: Vendor A and Vendor B. Vendor A has 30 reviews from 30 hotels, Vendor B has 30 reviews from 1 hotel client. 

In this example, you can see that while both vendors have the same # of reviews, this is not an apples-to-apples comparison when it comes to credibility and install base since Vendor A has 30 verified hotel clients and Vendor B has only 1. 

The Share of Voice variable will help identify potential client selection bias (aka. cherry picking) that can arise if a vendor is strategically only asking for feedback from a select number of clients versus reaching out to their full install base.

Who will be impacted by the client bias update?

Most companies will not be impacted by this update.  The only companies that will be impacted will be ones who have selectively sought to only seek feedback from lots of users at a small sample of client hotels.

*Note: You can still get a handful of reviews from a single property; however, if all of your reviews are coming from a small amount of properties the algorithm will identify this as potential cherry picking/gaming and your score will be impacted as a result

What can we do to maximize our score for the client bias update?

Just make sure you are reaching out organically for feedback to your client base instead of cherry picking select clients.  Also, take note that while you may certainly collect a handful of reviews from different users at a given hotel--if your strategy has been to try to game the system and collect tons of reviews from a single hotel (or small number of hotels) this will be identified by the algorithm update and your score will be impacted.  Hopefully it goes without saying but...make sure you're review collection is organic, representative and diverse and you are not trying to game the system by gathering lots of a reviews from only a few select clients.  

Looking to build a fully custom promotional package to meet your goals and budget that blends together multiple offerings such as leads, sponsored content and advertising that's different from one of HTR's core Membership Packages? Now you can can build your own custom package and benefit from package volume discounts for packages over $20k/year.

Client Custom Package Volume Discounts

Clients who spend in excess of $20k on packages benefit from additional volume discounts.  

Terms: Please note that volume discounts cannot be combined with any other promotional offers, package value adds or agency discounts.  Additionally, volume discounts are only offered with upfront payment for the full package.

Looking for additional agency partner discounts and perks? Learn more

In addition to custom package volume discounts, HTR also offers the following additional benefits for agency partners who run campaigns with HTR for several of their clients:

1. Pooled spend discounts: Once you run a campaign with one client, additional clients you bring to HTR will benefit from receiving the discount level based on accrued agency partner spend rather than just the discount level of their individual campaign enabling agency partners to get preferred terms than their clients could get individually.
2. Additional volume discounts: In addition to the package volume discounts that HTR offers to individual clients running custom promotional campaigns >$10k, agencies can benefit from additional discounts based on aggregate spend on a 12-month rolling basis across all of their clients (additional discounts include: >$100k = +5%, >$200k = +10%).

Agency Partner Accrued Spend Terms: 

• Must be new business: Spend only accrues for new clients that are brought to HTR by the agency.  Existing HTR client spend does not accrue towards pooled agency partner spend total.
• Trailing 12-month period: Agency pooled spend is calculated based on trailing 12-month spend