Several companies in the HTR community have pointed out the frustration that comes with having to list integrations at the product level which is time consuming, difficult to manage and creates lots of duplicative work.  We've taken your feedback and refactored the way integrations work on the site.

What's New:

• Company-level integrations. Integrations have been refactored from product<>product to company<>company
• Data migration. All historical integrations have been migrated
• Easier management. Simpler management of single company<>company integrations.  Now companies only need to verify that they have an integration with another company (instead of verifying each integration from each of your products to each of your partners' products)
• Rankings impact. The HT Score has been refactored to look at company-level verified integrations (instead of product level)
• Verification flow and favorites.  New 2-way verification modal that allows each company to manage (a) which products of their integrate (b) share what you love about the partner's product/s (c) favorite the apps that pair best with yours 
• Redesigned Profile Component.  Full redesign of the integrations component on basic and premium profiles 
• Redesigned Partner Marketplaces.  Your partner marketplaces have gotten a full redesign to help you showcase the top apps that pair best with your solution.

Added Perks for Premium Members: 

• Boosted visibility on the redesigned integration component on profiles (sorted first by Premium then by review count)
• Boosted visibility on the partner marketplace pages (sorted first by Premium then by review count)

Many users who come to Hotel Tech Report are not looking to (or simply cannot) switch out their current PMS which means they start their journey with a fixed variable, their PMS.  That's why we're introducing a new tool and user flow on the site to guide users to be able to find the top products that integrate with their existing PMS.

What's New:

• New navigation option in the  site wide nav bar for PMS App Finders in the 'get advice' dropdown
• Users can quickly navigate to the top rated apps specifically for their PMS

Added Perks for Premium Members: 

• Boosted visibility in PMS App Stores (sorted by Premium then by review count)

Today we rolled out some updates to the vendor dashboard that bring a new look and feel, simplified navigation and some new functionality to launch outbound campaigns.

What's New:

• New home screen. Redesigned and simplified home screen with actionable tips to optimize your presence to drive more visibility and leads
• Nav UI updates.  New sidebar nav UI for simplified navigation along with some reorganization.  Report card is now under reputation and all self-serve posting options can be found under the new 'posting' tab.
• New agency tab.  We added a new tab to be able to order, track and manage outbound campaigns (advertising, demand gen, sponsored content) that you partner with HTR Agency on.

Added Perks for Premium Members: 

• Gold and Platinum Members now have easy access to their 12-month marketing execution plan and HTR success checklist for managing campaigns

We just rolled a new feature on profiles that allows you to share your rave reviews from customers on your social media channels to fill your feed and showcase to prospects what your customers love about your products.

What's New:

• Dedicated Review Pages. Each review now has a dedicated landing page that you can share on social media.
• Dynamic Image Generation.  When you share the dedicated review page link on social the app will dynamically generate an image with the review content on the fly.
• Easy 1-Click Posting to Fill Your Feed. Since each review page has embedded functionality to dynamically generate a social share image with the review's content on the fly,  you no longer have to take manual screenshots or design a share image using the Canva template which means you can quickly and easily schedule posts just by adding links to your social media calendaring tool (ie. Hootsuite, Sprout Social, etc)

In July HTR will be adding a new variable to the HT Score called the trending score.  The purpose of the trending score is to help hoteliers identify products that are trending in the market which is measured by assessing the following questions...

1. Is your product trending with buyers? 👉 Metric: TTM price quote & demo inquiries
2. Is your product trending with customers? 👉 Metric: TTM 4+5 star reviews
3. Is your product trending with partners? 👉 Metric: TTM partner recommendations
4. Is your product trending in the news cycle? 👉 Metric: TTM posts (press releases, success stories and guest posts)

Each product on HTR is analyzed based on real time data in the platform along these four criteria to determine it's trending score within it's category to show which products are trending most in a given month.

Along with the rollout of the new Trending Score, we will be adding another new variable to the HT Score algorithm for Profile Completeness.

Ultimately profiles are only as valuable to users as the content that your team inputs which is why we are implementing this new variable to ensure that companies have added all of the content that buyers need to learn about each product to make more informed decisions.  

The profile completeness score will evaluate each profile along with pieces of key information that buyers look for which include: 

1. Capabilities.  Does the profile have at least 5 capabilities listed? (shown here)
2. Screenshots. Does the profile have at least 3 product screenshots? (shown here)
3. Pricing. Does the profile have pricing information? (shown here)
4. Features.  Has the company added the product's features? (shown here)
5. Profile Freshness. Has the profile been updated in the last quarter (90-days)?

On Tuesday May 31 we are going to be migrating the entire HTR app (website, vendor dashboard and admin panel) to all new infrastructure along with upgrading over a dozen libraries which is a massive project that we have been working on over the last 7-months.

While we've tested the new infrastructure extensively in a staging environment, given the scope of the project it is inevitable for small issues and edge cases to arise which we'll be logging here to keep clients up to date. 

Please let us know if you run into any issues that are not logged below so we can work to reproduce and resolve them as quickly as possible.

🙏 We appreciate your patience and understanding and hope to have all issues resolved by Friday June 2nd

Several clients have requested updates to the room count ranges for leads and we have adjusted them as follows.  Please check your Instant Connect settings to ensure that you are accepting leads in your desired ranges.

TL;DR

• HTR will be rolling out fully redesigned profiles in April
• Premium Profiles will now be company profiles designed to showcase your company's entire suite of products and capabilities
• While most of the content is the same, there are some new fields and assets
• This guide includes 8-steps that take 10-15 minutes to complete to help you optimize your profiles and prepare for the update in advance of it going live

After lots of feedback from companies in the HTR ecosystem wanting to have a way to more effectively showcase their entire suite of products and capabilities (rather than each individual product/point solutions), the April 2023 profile redesign brings company-level information, content and data into product profiles to showcase a more holistic view of vendor capabilities while still maintaining product/category specific content and reviews.

I. New Profiles Launch Checklist

We've created a checklist of 8 things to prepare in advance of the new profile design rolling out in April that takes 15 minutes and will make sure your profiles are optimized for the new design.

👉 Download the checklist

II. What's New in the Profiles Redesign?

Want to learn more about all of the features, benefits & exclusive discounts that come with Premium Membership to drive you more visibility and leads year-round on HTR? 

👉 Learn more about Premium