Empowering the next generation of hoteliers to embrace their greatest asset, technology.
Next month we'll be launching HTR's Native PPC Auction in select categories opening up a scalable new ad format to drive clicks to your website in autopilot. The initial launch HTR will only be available to select partners so make sure to have your demand gen team request early access ASAP if they're interested. Early access signup ends June 1, 2024 TL;DR
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On average HTR buyers guides generate between 100-400 organic downloads/year in each category. As such, when clients want to generate leads via downloads HTR invests to drive additional visibility and downloads by running multi-channel promotional campaigns driving traffic to the landing page to generate more downloads, faster and be able to service client demand in a given category.
As such, HTR is subject to changes in demand and pricing in the digital marketing ecosystem which is why these campaigns fluctuate in pricing. The below change reflects the change in advertising and acquisition costs and goes into effect for campaigns purchased individually or requested as part of a membership plan after June 1, 2024.
| Campaign Size | Non-Member Price | Discounted Member Price (40% off) |
| 100 downloads | $70 /download | $50 /download |
| 150 downloads | $63 /download | $45 /download |
| 250 downloads | $56 /download | $40 /download |
Since HTR launched the lead program back in 2019 we've heard one question time and time again which is, why are all leads priced the same? Today we're excited to announce that the lead program is moving to a demand based pricing model.
What is Demand Based Pricing?
Demand based pricing is a strategy where prices for products or services are adjusted in real-time based on various factors such as demand, availability, and market conditions. This model allows for more flexibility and responsiveness, ensuring that vendors have access to the most competitive pricing at any given moment.
How Does it Work?
With the new demand based pricing model, the cost of leads will be determined based on demand. For example, a 500+ room opportunity in the United States may cost more than a similar opportunity in India (assuming that there is higher demand for opportunities in the United States). Lead pricing will gradually evolve over time to better fit market demand and reach equilibrium pricing where leads from segments that are less in demand will decrease in price and leads from segments in high demand will increase.
Access Real-Time Pricing
Vendors can access real-time pricing information directly from their vendor dashboard. This allows for greater transparency and enables vendors to make informed decisions about which leads to pursue based on demand and market pricing.
Stability and Predictability
To ensure stability and predictability, lead pricing is capped so that it will not change by more than 5% week over week for each segment. This constraint helps ensure pricing transparency as well as prevent rapid fluctuations in pricing giving vendors time to adjust their strategies to find the most cost-effective market segments based on real-time market conditions.
Benefits of Demand Based Pricing
Conclusion
The shift to a demand based pricing model will enhance the overall experience for vendors over time by makings leads in low demand segments more accessible via decreased pricing and leads in high demand segments more accurately aligned to lead value. This will in turn improve marketplace dynamics by encouraging more connections to hotel tech buyers that may be neglected in the market in a flat priced world. If you have any questions or need assistance navigating the new pricing model, please don't hesitate to reach out.
Today we rolled out a few enhancements to the dashboard to simplify navigation and create a more intuitive user experience which means that some features have been relocated within the dashboard. The primary goal of this update was to reduce the levels of nesting within the side navigation, highlight the most commonly used features and help simplify finding things within the dashboard for new users. These changes were intended to make the dashboard more intuitive so they should be clear as you navigate the tool, but here are the items that changed:
Today we released HTR's 2024 Media Kit with 2024 campaign options, pricing and more.
What's New
Twice a year HTR assesses the categories on the site to determine if there are new categories that need to be added based on the evolving hotel tech stack as well as prune old categories that are no longer relevant or a good fit. In our end of year analysis we determined that the IT & Building Management category on the site was confusing to users and was serving as a catch all for categories of the tech stack that really didn't belong together.
As such, we have decided to deprecate this as a department from the site beginning early January 2024.
Each sub-category was assessed individually to determine the best approach for how to handle. Here are the final conclusions:
one such category which was the Marketplaces & Integrators category which had several issues that lead to its deprecation from the site beginning in 2024. The core issues with the category were:
If you are one of the 27 companies that had a product listing in the Marketplaces & Integrators category, two things happened when your profile was deprecated along with the category to preserve your content:
In November 2021 (view update) HTR implemented new restrictions on giveaway incentives in order to be able to ensure compliance with FTC guidelines for online review collection with manual monitoring. Beginning January 1, 2024 HTR will be implementing programatic automated monitoring to be able to more effectively enforce compliance for any giveaways provided by HTR to users. As such, please make sure that your team is away of the guidelines and eligibility requirements if you wish to take advantage of HTR's provided giveaway incentive programs where HTR subsidizes and fulfills giveaways directly to hoteliers who leave reviews.
IMPORTANT: If your campaign is not compliant with ALL eligibility requirements, HTR will NOT be able to subsidize any giveaways to your users.
In order for HTR to be able to ensure compliance campaigns MUST be run through the Automated Review Manager in the vendor dashboard where we have a record of: (a) the campaign templates to verify the way the giveaway was described (b) campaign size to verify the randomness ratio (c) who the campaign was sent to in order to ensure that winners are selected at random only from users who left reviews based on a compliant description of the incentive that was offered. The Review Manager will track the # of campaigns sent during your giveaway period along with templates utilized and # of users reached to ensure compliance with offering incentives to users.
Hotel Tech Report's once-a-year limited-time Cyber Monday offers are now live!
Today we rolled out several updates that aim to make profiles more helpful for buyers. These updates come as a result of several feature requests from both hoteliers in the community as well as vendors and serve to make profiles easier to scan, digest and understand.