In July HTR will be adding a new variable to the HT Score called the trending score.  The purpose of the trending score is to help hoteliers identify products that are trending in the market which is measured by assessing the following questions...

1. Is your product trending with buyers? 👉 Metric: TTM price quote & demo inquiries
2. Is your product trending with customers? 👉 Metric: TTM 4+5 star reviews
3. Is your product trending with partners? 👉 Metric: TTM partner recommendations
4. Is your product trending in the news cycle? 👉 Metric: TTM posts (press releases, success stories and guest posts)

Each product on HTR is analyzed based on real time data in the platform along these four criteria to determine it's trending score within it's category to show which products are trending most in a given month.

Along with the rollout of the new Trending Score, we will be adding another new variable to the HT Score algorithm for Profile Completeness.

Ultimately profiles are only as valuable to users as the content that your team inputs which is why we are implementing this new variable to ensure that companies have added all of the content that buyers need to learn about each product to make more informed decisions.  

The profile completeness score will evaluate each profile along with pieces of key information that buyers look for which include: 

1. Capabilities.  Does the profile have at least 5 capabilities listed? (shown here)
2. Screenshots. Does the profile have at least 3 product screenshots? (shown here)
3. Pricing. Does the profile have pricing information? (shown here)
4. Features.  Has the company added the product's features? (shown here)
5. Profile Freshness. Has the profile been updated in the last quarter (90-days)?

On Tuesday May 31 we are going to be migrating the entire HTR app (website, vendor dashboard and admin panel) to all new infrastructure along with upgrading over a dozen libraries which is a massive project that we have been working on over the last 7-months.

While we've tested the new infrastructure extensively in a staging environment, given the scope of the project it is inevitable for small issues and edge cases to arise which we'll be logging here to keep clients up to date. 

Please let us know if you run into any issues that are not logged below so we can work to reproduce and resolve them as quickly as possible.

🙏 We appreciate your patience and understanding and hope to have all issues resolved by Friday June 2nd

Several clients have requested updates to the room count ranges for leads and we have adjusted them as follows.  Please check your Instant Connect settings to ensure that you are accepting leads in your desired ranges.

TL;DR

• HTR will be rolling out fully redesigned profiles in April
• Premium Profiles will now be company profiles designed to showcase your company's entire suite of products and capabilities
• While most of the content is the same, there are some new fields and assets
• This guide includes 8-steps that take 10-15 minutes to complete to help you optimize your profiles and prepare for the update in advance of it going live

After lots of feedback from companies in the HTR ecosystem wanting to have a way to more effectively showcase their entire suite of products and capabilities (rather than each individual product/point solutions), the April 2023 profile redesign brings company-level information, content and data into product profiles to showcase a more holistic view of vendor capabilities while still maintaining product/category specific content and reviews.

I. New Profiles Launch Checklist

We've created a checklist of 8 things to prepare in advance of the new profile design rolling out in April that takes 15 minutes and will make sure your profiles are optimized for the new design.

👉 Download the checklist

II. What's New in the Profiles Redesign?

Want to learn more about all of the features, benefits & exclusive discounts that come with Premium Membership to drive you more visibility and leads year-round on HTR? 

👉 Learn more about Premium

Looking to invest in brand awareness and strategic growth in key markets? HTR now offers geo-targeted campaigns to your target regions a la carte or bundled into a discounted package to drive brand awareness and growth in strategic markets.

What's New:

• Simplified Nav Bar. Simplified nav now guides users to qualify into their department to more effectively guide them to relevant content.
• New Department Hubs. New department hubs that serve as a  jumping off point for discovery & inspiration to introduce users to relevant categories and products.
• Goals-Based Collections. New goals-driven discovery via JTBD collections via a dynamic content series reorienting the site around objectives and goals (vs products and categories).
• Success Stories. Relevant success stories are now highlighted on the new department pages to encourage FOMO-driven discovery that inspires hoteliers to adopt new tech by showing what others are doing (and they aren’t…)

Added Perks for Premium Members: 

• Boosted Visibility.  Premium Members now get boosted visibility in the default sort on department hub pages in the products section as well as the 'users recommend' side bar as well as member success stories.

Along with the new year HTR is rolling out new and improved v4 Gold & Platinum Premium Membership plans that now include flexible HTR Agency credit that can be used towards advertising, sponsored content and demand generation campaigns.  

What's New:

• Gold Membership...now includes $10,000 worth of flexible HTR Agency credit
• Platinum Membership...now includes $20,000 worth of flexible HTR Agency credit

Head to the Membership Portal in the vendor dashboard to learn more and upgrade

Are you a basic member who is running review campaigns and you want to check if a specific customer left a review but you don't have access to the Automated Review Manager? Now you can lookup reviews in the new review lookup feature