Empowering the next generation of hoteliers to embrace their greatest asset, technology.
Since we rolled out AI Enhanced Company Descriptions a few months back we've had several vendors reach out asking how this is generated, what info it pulls from and how it works--which is why we added the new sources and citations element to help both vendors (and hoteliers) understand how this AI generated product description is being generated.
In order to make it easier and more secure for users to access their HTR accounts, as of today we have fully removed passwords from the HTR application and have replaced them with social login and magic link.
By default, if you use a social account that has your current HTR email associated with it you will automatically be linked to that account and logged in right away. If you try to login using a social account that has a different email address associated than your current HTR account has, it will create a new account since the emails won't match but you can reach out to our team if you need assistance merging these. Alternatively, you can also use the magic link option to login using your HTR account email.
Easily uncover the different ways that you can generate more visibility and leads via Hotel Tech Report.
Please note that as of February 1, 2025 HTR will be migrating its email campaigns including eblasts and newsletters from Mailjet to Beehiiv.
As of recent we have noticed inconsistencies in Mailjet's CTR reporting. After several weeks of trying to get a clear answer and resolution from their support team with no luck, we decided that it was time to migrate to a different service that can better support our needs as HTR's newsletter now reaches more than 100k+ subscribers.
The main difference that some clients running eblast campaigns may notice is a difference in reporting specifically around click rate. Each email service provider has their own reporting measurements for analytics as well as bot prevention which means that comparing analytics from a campaign from Mailjet to the same campaign in Beehiiv won't be an apples to apples comparison. As always, we strongly recommend that clients running email campaigns with HTR provide us with a dedicated UTM tracking link for your campaign so that you also have the ability to track analytics and campaign performance in your own marketing analytics tools. Having said that, Beehiiv is one of the market leaders when it comes to email which is why we have selected them as our new provider and believe
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Today we rolled out a full redesign of Hotel Tech Report's main blog. The new design transforms the blog into a newsfeed style format that enhances the user experience making it easier to access and discover relevant content for users.
To kickoff 2025 we're launching a new AI assistant, Bell.ai. Instead of hoteliers having to spend hours reading through reviews trying to synthesize information about each product, the AI assistant does this for them.
So what questions can Bell.ai help answer for hoteliers?
The AI assistant automatically analyzes all review content for key topics including: user interface, product functionality, value, automation, customer support and integrations to output sentiment analysis along with summarization and citations by topic.
The AI assistant automatically analyzes hotelier reviews and partner recommendations to identify the most frequently mentioned topics by hoteliers and partners and outputs citations and summaries for each along with sentiment analysis.
The AI assistant analyzes install base by property size, region, country, property type and product capabilities to help users understand what types of hotels typically use a given solution to help them determine fit for their own property.
From within the AI assistant component on profiles, if hoteliers are looking for something specific they can search review content.
Feb 2025 Update: Citations & Sources for AI Generated Product Descriptions
In an effort to create consistency add depth to product descriptions for users (as well as save time for vendors having to write them), we've infused AI into product descriptions to automatically generate an in-depth description based on the following data sources:
After surveying our audience of hotel tech buyers we found that most company descriptions generally had two major problems:
Given that feedback from users, we decided to build this feature leveraging AI to ingest information from your company's self-written description as well as other profile information like reviews and output a clear, consistent and to the point description using a series of LLM prompts.
Today we rolled out an update to HTR's hotels database and hotel lookup on the site where we migrated from Google Places as the core search to Tripadvisor.
Migrating historical data is a massive undertaking and will be rolled out over the next several weeks gradually updating ~5,000-10,000 hotels per day. During this time you will likely notice some changes to the flags on reviews on your profile as existing/legacy hotels in the database get mapped to Tripadvisor hotels and then enriched via the new hotel lookup. If you have any concerns or see any data that you believe to be inaccurate please let us know.
Users can now easily search reviews to quickly find specific content or data points that they are most interested in.
Earlier this week HTR officially rolled out AI Review Summaries. We will be staging the rollout of this feature over the coming weeks with new products being analyzed by AI each day so keep an eye out for the new 'AI Summaries' badge on your profile.
This feature will help hoteliers extract key topics, keywords and insights from thousands of reviews in a matter of seconds helping them make better decisions faster.
