Ever wish it was easier to monitor how your PPC campaigns are pacing relative to your target budget?

The new budget pacer will monitor and forecast your month end spend pace and compare it to your budget.

• Pacing behind? The Budget Utilization Alert will appear to let you know that your campaign is forecasted to under deliver (ie. based on current bids you won't be able to deploy your full budget)
• Pacing ahead? The Low Budget Alert will appear to give you a forecast of what you'd need to increase your monthly budget to in order to prevent your budget from running out mid-month and your campaigns getting disabled

Budget pacing alerts instantly do the math on the fly for you so you can just monitor your dashboard to quickly check in on how your campaigns are pacing relative to your budget and gives you actionable tips of how to optimize your bids and budget to generate the most amount of clicks and leads.

Since launching the new dynamic PPC auction for the Home Page + Newsletter placement (Jan '25 Update) , we have had lots of vendors inquiring about just advertising in one or the other.  

As such, we have decided to split these into two distinct auctions allowing advertisers to be able to bid on each separately.

If you had an active bid in the Home Page + Newsletter auction your settings (bid amount and tracking link) have been applied across both of the new auctions to ensure that you continue generating visibility across each.

In addition to splitting out the auctions to make each available individually for enhanced targeting, the Weekly Newsletter is now available for fixed price sponsorships.  Single sends and discounted 4x packs are available which you can learn more about below.

Learn more:

👉 Home Page Auction

👉 Weekly Newsletter Auction

In addition to the core placements for each of the PPC auctions, top bidders will now get an additional boost to performance via additional placements to feature your brand and product and drive even more impressions, clicks and leads to the top bidders in each respective auction.

• Home Page + Newsletter Auction performance boosters 👉 Branded banner + newsletter logo sponsor
• Department Auction performance boosters:  👉 Nav bar and related articles, categories and profiles
• Category Auctions performance boosters 👉 Related comparisons, alternatives, articles and profiles

Check it out and subscribe

Sponsor the newsletter

Today we rolled out a redesigned home screen to enable you to get a more holistic view of the opportunities to drive more visibility and leads on your account.

What's New?

1. Membership Status: See your current membership status and what tiers are available to upgrade your presence
   
2. Account Health Meter: Keep a pulse on your overall account health and drill down into detail to see a prioritized list of the most important things you can do to drive more visibility, leads and ROI
3. PPC Tracker: Monitor your PPC campaign performance with day-by-day click volume metrics and a trailing 30d click counter
4. Campaign Launcher: Get an overview of the campaign formats that are available to launch to HTR's audience and drill down into sample campaigns and live availability

One of the most common requests that we've received from clients since launching the live PPC Auction is the ability to get a forecast of potential clicks and coaching tips to maximize click volumes so we've been hard at working building just that and are excited to roll out the new missed clicks forecast.  Click here to learn how to use the missed clicks forecast to optimize your ppc campaigns

We're excited to announce a new way to generate even more visibility and leads via HotelTechReport through the all new, live PPC Auction 🚀.  The live PPC Auction will be available in select categories at launch and will open up a scalable new ad format to drive clicks to your website in autopilot.

Learn more