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Release notes byAnnounceKit

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PPC
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Optimize Your PPC Campaign Spend with Budget Pacing

Ever wish it was easier to monitor how your PPC campaigns are pacing relative to your target budget?

The new budget pacer will monitor and forecast your month end spend pace and compare it to your budget.

  • Pacing behind? The Budget Utilization Alert will appear to let you know that your campaign is forecasted to under deliver (ie. based on current bids you won't be able to deploy your full budget)
  • Pacing ahead? The Low Budget Alert will appear to give you a forecast of what you'd need to increase your monthly budget to in order to prevent your budget from running out mid-month and your campaigns getting disabled

Budget pacing alerts instantly do the math on the fly for you so you can just monitor your dashboard to quickly check in on how your campaigns are pacing relative to your budget and gives you actionable tips of how to optimize your bids and budget to generate the most amount of clicks and leads.

Avatar of authorAdam Hollander