The 3rd and final Phase of the Poseidon algorithm update is now live and can be seen in the Reputation Report Card.

Rollout notes: 

1. Please note that more than 90% of companies on Hotel Tech Report will not be impacted by this update.  Only companies with lots of reviews from very few hotels are likely to notice any impact.
2. Please note that while Share of Voice will now display in the Reputation Report card for companies to see their current standings, it will not impact scoring for the 2022 HotelTechAwards and its weighting will be officially rolled out into the algorithm in February 2022 after winners are announced

Update: Share of Voice Implemented

Continued from Phase II: HT Score Poseidon Update is now live

What is the Share of Voice client bias update?

We’ll use two hypothetical vendors to illustrate the importance of this algorithm patch: Vendor A and Vendor B. Vendor A has 30 reviews from 30 hotels, Vendor B has 30 reviews from 1 hotel client. 

In this example, you can see that while both vendors have the same # of reviews, this is not an apples-to-apples comparison when it comes to credibility and install base since Vendor A has 30 verified hotel clients and Vendor B has only 1. 

The Share of Voice variable will help identify potential client selection bias (aka. cherry picking) that can arise if a vendor is strategically only asking for feedback from a select number of clients versus reaching out to their full install base.

Who will be impacted by the client bias update?

Most companies will not be impacted by this update.  The only companies that will be impacted will be ones who have selectively sought to only seek feedback from lots of users at a small sample of client hotels.

*Note: You can still get a handful of reviews from a single property; however, if all of your reviews are coming from a small amount of properties the algorithm will identify this as potential cherry picking/gaming and your score will be impacted as a result

What can we do to maximize our score for the client bias update?

Just make sure you are reaching out organically for feedback to your client base instead of cherry picking select clients.  Also, take note that while you may certainly collect a handful of reviews from different users at a given hotel--if your strategy has been to try to game the system and collect tons of reviews from a single hotel (or small number of hotels) this will be identified by the algorithm update and your score will be impacted.  Hopefully it goes without saying but...make sure your review collection is organic, representative and diverse and you are not trying to game the system by gathering lots of a reviews from only a few select clients.

Related updates: 

• Phase I: HTScore Poseidon Update Rollout
• Phase II: HT Score Poseidon Update is now live  Continue

Working on your 2022 growth and budgeting planning? HTR's updated Q4 Media Kit includes the latest marketing solutions that HTR has to offer ranging from PPC advertising campaigns to content production to bundled membership packages.

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This week we're rolling out tons of new features in the review manager to help streamline your workflows and make it easier to filter through large lists.

1. Simplified List Management

1a. Clear out customers that you no longer want in the review manager

• What is it? Ability to select customers and soft delete them from the review manager without losing their event history and timeline. You can also re-add them later and their old status and activity history will repopulate in the timeline
• How does it help? Remove customers that you don't want to reach out to for reviews to clear out and organize your review manager as your customer list grows.

1b. Clean out your review manager to start fresh with a single click

• What is it? As you run campaigns over time the review manager continues to build up more and more customers which can make it harder to manage over time.  Eventually, you may get to a point where you just want to start over and from scratch and that's where this nifty new 'start fresh' feature comes in.  Reach out to HTR at any time and we can do a soft reset of your review manager quickly and easily to help you start fresh with your campaigns.
• How does it help? Reset your review manager to re-start your campaigns and outreach with a clean slate

1c. Streamlined clients tab, filter by status and archived is now unsubscribed

The archived tab used to be a place where you could send customers that you didn't want to send further communications to but it showed in the flow of the review manager which was a bit confusing because it meant a customer could have left a review, but they could also be in archived.  Instead, we have deprecated 'archived' and rolled out 'unsubscribed'.

• What is it? Simplified view of the clients tab now with statuses
• How does it help? Filter the clients tab by status to get a quick skimmable spreadsheet view of your customers and where they are in the review collection process and also be able to easily unsubscribe/re-subscribe

1d. New customer tags to create and manage segments

• What is it? Create custom tags that you can use to create unique segments of customers in the review manager and filter the review manager by your custom tags.  Import your lists with tags to streamline your workflows and be able to create custom segments.
• How does it help? Tags allow you to be able to create customer segments to slice and dice your list in any way that you'd like.  Add campaign tags, geographic tags, batch tags, start date tags, property type tags, language tags or anything else you can imagine.

2. Improved UX

2a. Pick up where you left off with ease

Previously when you selected a customer in the review manager the background would scroll to the top of the page making it difficult to find where you left off.  Now, when you select a customer the background customer tile has a selected state to bookmark where you are visually and the page remains static so you can more easily keep your place.  Improvements include: 

• What is it? Bookmarked state for selected customers 
• How does it help? Page no longer shifts when clicking into customer timeline detail view so you can more easily keep track while switching between customers

2b. Improved customer selection UX

3. New Workflows

3a. Filter the entire review manager by campaign

When you've run dozens of campaigns and have thousands of customers in the review manager it can get really overwhelming and difficult to figure out how to filter the data to make sense in a way that is actionable, not anymore.

• What is it? Filter the entire review manager by campaign so you can
• How does it help? See exactly how a campaign is performing (or performed) so you can take strategic actions to execute personalized followup by segment

3b. Ability to send customers follow-on campaigns

• What is it? Previously, once you ran a campaign to customers there was no way to run another campaign to them.
• How does it help? Now you can quickly and easily move customers who had been in an old campaign right into the campaign setup tab to be able to send them another campaign

3c. Re-trigger verification emails to customers 

• What is it? Manually re-trigger the verification link to be sent to customers for 'unverified' reviews
• How does it help? This is particularly helpful if you have a client who left a review but didn't click the verification link and they're saying they never received it. Now you can manually re-trigger it to be sent to them on the spot

4. Enriched Exporting

4a. Export customer statuses to leverage in your own tools

Previously the 'export suppression' list feature only exported (non-anonymous) customers that had left a review.  Now, this export includes all (non-anonymous) customers from all tabs of your review manager along with the tab they're in (aka their status) so you can import this data to your CRM or other external tools.

Want to leverage Hotel Tech Report to drive qualified traffic of high intent hotel tech buyers to your website or landing pages? Well...now you can! 

TL;DR

• Leverage exclusive placements via HTR to run PPC campaigns
• Drive qualified traffic to your website or landing pages
• Promote your latest launches, webinars, content and more
• Packages starting at $16 PPC
• Limited inventory available, advanced reservation required

Last year we rolled out subsidiary memberships for companies with multiple subsidiaries to be able to be able to purchase membership for multiple of their companies at discounted pricing for up to 3 companies. Today we're rolling out a max spend cap on subsidiaries so that companies who purchase their primary base membership and additional discounted subsidiary Silver Memberships have a cap of 4 additional subsidiaries and any additional subsidiaries beyond 4 (plus the primary company's membership) get free Silver Membership included at no additional charge and still get all of the benefits of Silver Membership (view benefits).

Are you a company with 4 or more subsidiaries? Reach out via the live chat on site to get heavily discounted membership portfolio wide. Here's how it works for all inclusive portfolio wide Silver Membership:

Want us to feature Company name in Hotel Tech Report's HITEC Innovation Report? Despite this report being themed around HITEC, we know many buyers and sellers in the industry will not be in attendance this year and are therefore accepting applications from all companies regardless of trade show attendance.  The submission deadline is Friday September 24th at 5:00 P.M. PST to get featured.

Submit your innovation to get featured

Update: HITEC Innovation Showcase is Now Live Read the recap

Improving your reputation and visibility shouldn't be a black box, that's why we redesigned the Reputation Report Card to create a cleaner and easier to read interface that incorporates the full set of HT Score ranking variables. The coaching checklist tells you from top to bottom where the lowest hanging fruit is so you can monitor your progress and focus your team.

Learn more 

One of the additions to the New Lead Inbox is additional data fields that were commonly requested by vendors.  The following fields have been added to the CRM Forwarding feature so if you have Lead Followup Automation setup (highly recommended) then make sure to add these new fields to your parser to make sure they get mapped into your CRM and other tools.

1. PMS data
2. Phone #
3. Multi-property intel
4. Estimated deal size

* Please note that while recommended, this is optional and your integration will continue to work regardless of whether you add these new fields or not.

Introducing, the all new redesigned lead inbox with a new clean design, enriched leads, premium member discounts, deal size calculations, a customizable metrics calculator and more.

1. Redesigned and simplified inbox design
2. Enriched lead details (phone number, PMS data, multi-prop)
3. Dynamically calculate lead deal size calculations and company metrics like ROI and estimated revenue based on your company's internal metrics
4. Premium Members now get 50% off all leads
5. Added targeting to reveal lead PMS data prior to accepting

1. Redesigned and simplified inbox design

2. Enriched lead details with phone number, PMS and multi-property

Please note that if you have CRM forwarding turned on it will continue to work with the new form fields.  If you have Zapier followup automation setup to map fields and automate followup, you can now add the new fields to your integration.

3. Deal sizes and customizable metrics calculator

Dynamically calculate lead deal size calculations and company metrics like ROI and estimated revenue based on your company's internal metrics.  Learn more about how lead metrics and calculations work

4. Member discount increased from 30%-->50%

The 20% increases nearly doubles the previous discount amount available to members of 30% and is included for all members (on any plan) and doesn't require any plan upgrades or increases 🙌

5. Added targeting to reveal lead PMS data prior to accepting

Its September 1st and the annual HotelTechAwards officially kickoff today! 🏎  🏁  This is arguably the most important HotelTechAwards competition ever. The last 18-months have seen the hotel industry undergo an unprecedented digital transformation.  During this same period, thousands of hotels around the world have changed ownership (or management) and the hospitality workforce has shifted dramatically.

This game of musical chairs amongst hotel tech buyers is creating opportunities for the top hotel tech companies to pull away from the pack.

What separates the best hotel tech companies from the rest?  That's where the HotelTechAwards come in: using data to measure customer satisfaction, partner ecosystem strength, customer support processes, peer trustworthiness and more to determine the most loved products in hotel tech according to the judges that matter most, hoteliers.

Almost every major hotel tech company from San Francisco to Sydney is registered to compete in this year's awards for a chance to win the most coveted award in hotel tech so make sure to start collecting reviews asap to increase your chances of winning.

Below please find a few tips to help you kick things off strong and as always, if you have any questions along the way feel free to reach out anytime via the live chat on HTR--we're here to help!

👇  Scroll down for week 1 tips 👇

Week 1 Tips and Announcements

• Live leaderboard and coaching checklist activated: The live leaderboard and coaching checklist are now activated so registered companies can check your eligibility status and current standings in real time and get tips to pick up more points
• Automated review manager is now unlocked for 30-days: Included with your registration is 30-days of unlimited access to the Automated Review Manager, a tool to help you save time, automate your outreach and collect more reviews.  The review manager is now unlocked in all participants dashboards so if you aren't a Premium Member and don't typically have access to the review manager--make sure to take advantage of it to save time and get off to a strong start
• Coaching tips coming your way: We'll be sending out tips every few weeks to registered companies to checkin and help you focus your efforts on important milestones to stay on the road to victory.  
• ✅  First target milestone target...Meet the minimum eligibility requirement of 25-reviews as quickly as possible to get a strong start and set your team up for success (you can check your status in the live leaderboard here)

Learn how to launch an automated campaign

30-day free access ends on September 30, 2021