Pricing UI Enhancement
Today we rolled out a redesign of the pricing tab within the profile editor based on feedback from both sides of the community (hoteliers and vendors). Complete the pricing section for each of your products to help pique buyer interest to convert into a price quote and for a quick boost to your HT Score.
- For Hoteliers. One of the most commonly requested pieces of information that hoteliers ask for most is pricing. Hoteliers constantly reach out asking if we can obtain relative pricing benchmarks to help them better understand which products fit their budget and how they benchmark relative to each other
- For Vendors. On the other hand, the feedback that we've gotten from most vendors is that they want pricing discretion and don't necessarily want their pricing publicly available (as evidenced by most vendors not having pricing on their websites...). This pricing UI update allows vendors to report an estimated price range (without any add-on modules or integration fees) for benchmarking purposes while also maintaining pricing discretion (by not having to publicly state a specific price or number)
- Our Solution. We created a way for vendors to share a rough pricing estimate for their base product for a single 100-room hotel (with no add-ons or integration fees) and then we benchmark this relative to other vendors in the category without disclosing pricing publicly
- Impact on Rankings. Pricing information continues to be part of the profile completeness HT Score variable and does impact rankings the same as it always has so it's important to make sure to fill in this section of the profile editor to make sure you don't lose points or have any negative impact to your rankings