Static Variables Update
Back in 2021 HTR implemented an update to decay the category review threshold over time (view update) to make this variable more dynamic and gradual (vs binary) in order to weight reviews left more recently as more relevant.
Over the past several years HTR rolled out new variables including Partner Recommendations, Case Studies, Profile Completeness and the Trending Score which have to date been static (aka. cumulative over time) meaning that for example a partner recommendation or case study created today was viewed no differently that one left 5-years ago. As such, HTR is going to be implementing the same decay factor that the category review threshold received back in 2021 to each of these variables in August '23 to make them more relevant and dynamic.
Who will be impacted?
Companies who have been idle on HTR without recent hotelier or partner recommendations, information requests, press mentions, etc.
What can you do to mitigate the impact?
Make sure that your company has not been idle for more than 6-months on HTR with no recent content (ie. hotelier reviews, partner recommendations, case studies, lead requests, press releases, etc). Please check your Reputation Report Card for more specific instructions and priorities for your company.