HT Score Scheduler Increased Frequency Through the End of the Awards

As we round the corner into the last month of the HotelTechAwards, we have increased the HT Score scheduler to run twice a day (typically runs only once a day).

This will provide participants more visibility into real time rankings day-to-day without having to wait a full 24-hours to see updated scoring.


NOTE ABOUT SUB-CATEGORY RANKINGS: Please note that given the amount of dynamic data, rich filters, content and multiple languages the category pages are extremely dense/heavy pages.  As such, the page content is cached weekly in order to improve page load speed for users.

New Feature: Verified Case Studies

Verified Case Studies are a feature that enable hotel tech companies to quickly and easily build beautiful, engaging and trustworthy case studies that get promoted on Hotel Tech Report.  Click here to learn more about creating verified case studies.


🎁 While case studies will require posting credits (10x for basic members, 5x for premium members) they are free for the next two weeks so go ahead and give it a try!



Lead Instant Connect

Lead Instant Connect is a feature that allows you to set criteria for the types of leads that you want to target so that they'll get instantly accepted and forwarded into your CRM for immediate followup without delays or the need to manually check the dashboard.  Click here to learn more about Instant Connect





Lead Program Guidelines Enforcement

Please note that beginning September 1st, in order for a lead to be eligible for the HTR Money Back Guarantee--your company must abide follow HTR's Lead Program Guidelines to ensure that all leads are followed up with in a timely fashion and in accordance with defined best practices:

Verified Case Studies Variable

As with all new variables, verified case studies will start out as having a nominal impact on the HT Score in their first year at roll out and will increase in importance over time to ensure that all vendors have time to prepare for the update.

How Do Case Studies Help Buyers?

Verified case studies are incredibly important towards HTR's mission of delivering an unmatched hotel technology search and selection experience for hoteliers around the world. It's also the first step towards increasing benefits based selling throughout the site to help hoteliers visualize and imagine the possibilities of leveraging digital products by seeing real examples of their peers who are using them and the outcomes they are achieving instilling urgency, trust and FOMO to drive adoption of tech in the global hotel industry.


Can Case Studies Determine the Leader in a Category?

While case studies are a nominal part of the overall HT Score (<3%), they can be the determining factor in a close race where two companies have maxed out most other variables similar to how this can happen with Google's Search Algorithm.  Here is an example of how this can happen:

Example Scenario and Analogy of Google Page Speed Algorithm Update

  • Imagine that 2x websites with amazing and mostly similar domain authority each have an excellent blog post about 'gardening tulips'
  • Imagine blog post A consistently ranks ahead of blog post B but has really poor page speed and user experience metrics.
  • When Google rolls out the user experience update, despite ranking better across other metrics, post B could move into the lead.

If you notice your rank change in a category where you have close competitors in the rankings this can be easily resolved by just making sure that you at least have some verified case studies published for buyers.


🌎 HITEC 2022 Global Innovation Showcase

Is your company planning to launch any new innovations around HITEC that you'd like to get featured in HTR's event recap?

If so, make sure to submit your innovation to get featured in HTR's HITEC recap innovation showcase (view example).

Submit your innovation to get featured

🚨Submissions deadline is June 15, 2022



How it Works

  1. Complete the submission form by NO LATER THAN JUNE 15th
  2. Get featured in HTR's HITEC Orlando 2022 recap innovation showcase article
  3. Get the word out about your latest and greatest to the global hotel tech community


💡 Please remember to carefully read the guidelines. Our team gets hundreds of submissions and it is critical for your submission to follow these guidelines in order to get included and featured in the article

Introducing the App Store API

Want to add HTR product ratings to enrich the experience for your user's in your app store, integrations page or marketplace?

The App Store API gives forward thinking media partners, app stores, marketplace facilitators and service providers API access to HTR's data set allowing approved partners to easily enrich their product with HTR ratings and reviews to add helpful context for users and bring your app stores to life. 

Learn more


Show Previous EntriesShow Previous Entries