2021 Budget Season Buyer's Guides Go on Sale June 15th

On June 15th, the 2021 budget season buyer's guides officially go on sale to all vendors in the HTR community with one spot per category to be the exclusive sponsor in your category for a full year on HotelTechReport.

While its certainly not a typical year for any of us we do think this is one of HTR's best value offerings with turnkey content production, year round exclusivity and targeted brand placement all bundled into one package (with optional performance and localization add-ons).

Budget season is still a few months away so now is the time to solidify brand visibility.  Standing out with a clear message to buyers this budget season is going to be absolutely critical in what is sure to be a noisy world of COVID recovery marketing.

Please keep in mind that since there is only one spot per year in each category, guides are offered on a first-come-first-served basis.

Key Dates & Deadlines

  • Feb 1-June 1: 2020 HotelTechAward winner early reservation period
  • June 1-June 15: Premium Member early reservation period
  • June 15-July 15: Regular reservation period
  • July 15-Aug 15: Production period
  • Aug 15-Sept 15: Guides go live as they finish production and being being promoted on HotelTech Report
  • Sept 15, 2020-Sept 15, 2021: 1-year buyers guide placement and promotion on HotelTechReport through 2022 budget season

What's new in 2021?

We've made some major enhancements to buyers guides to give sponsors even more visibility and value including:

  • 🎨 Enhanced branding to make sure your brand resonates and stays top of mind
  • 🙌  New front and center in-category native brand placement 
  • 🎁 Optional performance based add-ons
  • 🇸🇧 Localization & translation to leverage your guide in local marketing (optional add-on)
  • 💸 Performance to enlist HTR to run turnkey campaigns to your guide and generate downloads for you (optional add-on)

Buyers guide sponsor FAQs

  1. What does it mean to be a sponsor?
  2. What are the benefits?
  3. What is the process once my company registers?
  4. How much does it cost?
  5. Is there a performance marketing model available?

🐞 Duplicate notification emails (RESOLVED)

Some users may have received duplicate notification emails between ~7pm PST on May 20,2020 and 5pm PST on May 21, 2020.

This issue has been resolved and our apologies for any inconvenience or frustration caused here 🙏

Thanks to our #1 🐞bug hunter Ben @ Volo for helping us catch this pest!

Issue accepting leads (RESOLVED)

Status update: RESOLVED

Yesterday we rolled out some performance improvements to the lead inbox so that companies with hundreds of leads whose dashboards previously took up to 15 seconds to load (so sorry!) they will now load instantly.

The good news...we deployed the code refactoring update last night (May 7th) and your dashboard will now load all leads instantaneously without any load time (woot!).

The bad news...users have pointed out 3 little bugs that we're working on fixing:

  1. 🐞Bug #1: After you purchase a lead, the details don't appear (RESOLVED)
  2. 🐞Bug #2: Lead pricing doesn't show in the accept modal (RESOLVED)
  3. 🐞Bug #3: The forward to CRM feature is passing through 'matched' as the source for RFP leads even though the source should be RFP. (RESOLVED)

Thanks to our bug hunters of the day Chris @ Protel, Gustav @ ASSA ABLOY, Nancy @ Pegasus and Valyn @ Nor1 for hunting down these pests.

🐞 Bug #1: After you purchase a lead, the details don't appear (RESOLVED)

Temporary fix, just make sure to reload your page after you purchase a lead and the details will appear correctly.

🐞 Bug #2: Lead pricing doesn't show in the accept modal (RESOLVED)

When accepting leads, price was missing in the modal after pressing the 'accept' button.  

🐞 Bug #3: CRM forwarding showing incorrect source for RFP leads (PENDING)

RFP leads currently are sending the source as 'matched' in the CRM forwarding feature of the lead inbox when in fact the source is RFP and they are direct leads.

(we are working on a fix for this)

Free trial limitations

Please note that if you activate the free trial of the automated review manager, you will only have access to this feature but none of the other members only features, benefits and exclusive discounts.

You may notice that premium profile fields currently get unlocked during your free trial of the automated review manager; however, you will still have basic profiles (not premium profiles) so while you can add content to these fields these are premium fields that are only displayed on premium profiles.

Thanks to our 🐞 bug hunter of the day Asaf @ EasyWay 🙏

Matched leads update: Only vendors with strong reputations will be able to connect with matches

While it is only a small percentage of matched leads that can potentially get matched with vendors without a strong reputation (since matching happens based on verified reviews in the platform)--it can happen on occasion which is why we have always cautioned against vendors without strong reputations on Hotel Tech Report from accepting matched leads (see: Tips Before Getting Started with Leads).

The first thing HTR's users are likely to do when matched vendors reach out is lookup the vendor's profiles on HTR and if they don't see a strong reputation they aren't likely to be interested in following up meaning its a bad experience for them, a bad experience for the vendor.

This is why we recently deployed an update so that now only vendors with strong reputations on Hotel Tech Report will be able to access matched leads.

What is considered a strong reputation?

You must have a minimum of 25 reviews.  25 is the golden number when it comes to consumer/buyer trust of profiles on reviews websites.  Please remember that this is in place to protect buyers and help ensure that you are setup for success when HTR connects you with leads.

💡Need help collecting reviews? Learn more

Why can't vendors without a strong reputation connect with matched leads anymore?

The short answer is that it is a bad experience for users, and vendors without strong reputations on HTR are not likely to be successful with matched leads anyways making it a bad experience for vendors as well (both of which hurt the HTR brand so its a lose-lose-lose!).

Remember, matched leads did not ask to connect with your brand specifically the same way that direct leads do, but rather said that they are open to connecting with recommendations for providers in your category.  Therefore while it is only a small percentage of matched leads that get matched with vendors with weak reputation, it does happen on occasion.  The first thing HTR's hotelier users are likely to do when matched vendors reach out is lookup your profiles on HTR so:

  1. It is a bad experience for our users (hoteliers): Matched leads ask HTR for recommendations and opt in if they are willing to connect with HTR's recommended vendors based on the data in the platform.  That said, the first thing most HTR users do when they are contacted by a potential match is check their profile.  In cases where matches didn't have strong reputations we had some hoteliers reach out frustrated that they were contacted by a vendor with a poor (or no) reputation on HTR (understandably so)
  2. Vendors with bad reputations were getting frustrated: While we had hoteliers frustrated as mentioned in #1, we also had vendors who were contacting these leads frustrated that the leads didn't want to speak with them.  We had to then explain that we advise against connecting with matched leads until their reputation was stronger and even so, many continued to connect with hoteliers and then they get frustrated the hotelier didn't want to talk to them. 
  3. Negative brand impact to HTR: As much as we want to drive as many leads as possible to our community, ultimately trust with our users is our top priority so we decided that we couldn't take this risk anymore and had to block vendors without strong reputations from being able to access matches.  While the system is automated and crowd sourced based on reviews, when users come to HTR to ask for recommendations if we connect them with vendors based on reputation who don't have strong reputations--we lose trust with buyers and it hurts the HTR brand.

The solution: Make sure your product has at least 25 reviews to unlock matched leads and be able to connect with in market buyers looking for solutions in your category.

🎁 Free offer: Improve your reputation and boost your inbound during COVID

Hotels are closed, your sales outreach is frozen and conferences are cancelled for the foreseeable future so inbound is the only way to keep your pipeline filled.  

The good news is that hoteliers are still looking for tech on Hotel Tech Report but if you want to maximize your visibility and capture more leads you need to make sure your reputation is strong.

During COVID hoteliers have more time on their hands to help out by leaving you a review but at the same time it can also be uncomfortable to reach out to them unless your messaging is sensitive.

Don't worry, we've got your back and its going to be copy/paste easy, here's how it works:

  • 🚀 Step 1: Activate the extended free trial of the automated review manager
  • ⚖️ Step 2: Decide which outreach strategy you want to use
  • 🎁  Step 3: Choose your giveaway reward/s & HTR will match you
  • 📝 Step 4: Use the templates below to launch your campaign

Check out the guide and download the free templates →

Q1 '20 Lead Segmentation: Good news, hoteliers are still looking for tech!

Since the entire industry is undoubtedly struggling and there is constantly grim news left and right--we wanted to offer a glimmer of hope to members of the HTR community by sharing a few of our Q1 lead segmentation metrics during the crisis.

Hotels are closed, vendor sales outreach is frozen and conferences are cancelled for the foreseeable future but the good news is that hoteliers are still thinking about tech and buyers are still doing research.  Stay positive hotel techies! #hoteltechstrong

Q1 Lead Segmentation Summary

  • 💼 Top lead job title: Owners (45%)
  • 🛌 Top property size: Mid-sized up to 200 rooms (39.4%)
  • 🏨 Top segment: Boutiques (31%)
  • 📍Top region: Europe (37%)
  • 🏢 Top department: Operations (28%)
  • 🛒 Top category: Property Management Systems (16%)

By job title:

By property size:

By property type:

By region:

By category: 

COVID offers

Lots of companies have been looking to leverage the downtime to shore up their presence on HTR and have been asking about COVID offers so we wanted to make these available to the community.  

  • 💸Offer #1: Improve your reputation and boost your inbound during COVID with an extended trial of the automated review manager
  • 👑Offer #2: New premium member signup offer
  • 📝Offer #3: Discounted Sponsored Content & Advertising

💸Offer #1: Improve your reputation and boost your inbound during COVID with an extended trial of the automated review manager

Reviews drive your reputation, visibility and lead volumes on Hotel Tech Report so if you're profiles and reputation need some work and you're looking to leverage the downtime to improve your presence on Hotel Tech Report, this one's for you.  Run automated review campaigns to clients with an embedded giveaway offer.  🎁 Learn more about the free offer

✔ Extended 60-day free trial of the automated review manager
✔ Copy/paste review campaign giveaway templates
✔ $200 incentive matching program

💡Tip: Run an automated giveaway campaign through the custom templates feature in the automated review manager and raffle off a $100 Instacart gift card to a customer who leaves a review between now and June 1.

👑Offer #2: New premium member signup offer

Are you a basic member looking to enhance your presence with upgraded profiles, lead discounts, free press releases and more? Is your outbound operation completely frozen and you're praying for inbound? New members who sign up between now and June 1st and receive 15% of your membership fee back in free lead credit to use in your vendor dashboard to drum up qualified inbound leads while your outbound operations are frozen.  Write in via live chat to claim the offer

  • ✔ Get 15%* of your membership back in free lead credit when you upgrade to premium quarterly
  • ✔ Offer valid through June 1st, 2020

* For annual membership only, can't be combined with other offers and discounts

📝Offer #3: Discounted Sponsored Content & Advertising

Interested in sponsored content and/or advertising? We're offering discounts on new purchases between now and July 1st so reach out via the live chat for details.

  • ✔ Discounts on sponsored content and advertising
  • ✔ Offer valid through July 1st, 2020
  • ✔ Inquire via the live chat on HotelTechReport.com

Note: Advertising and content purchases may defer production of content or activation of advertising for up to 1-year from the date of purchase.

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