Account Health Score & Onboarding Checklist
Easily uncover the different ways that you can generate more visibility and leads via Hotel Tech Report.
Empowering the next generation of hoteliers to embrace their greatest asset, technology.
Easily uncover the different ways that you can generate more visibility and leads via Hotel Tech Report.
Please note that as of February 1, 2025 HTR will be migrating its email campaigns including eblasts and newsletters from Mailjet to Beehiiv.
As of recent we have noticed inconsistencies in Mailjet's CTR reporting. After several weeks of trying to get a clear answer and resolution from their support team with no luck, we decided that it was time to migrate to a different service that can better support our needs as HTR's newsletter now reaches more than 100k+ subscribers.
The main difference that some clients running eblast campaigns may notice is a difference in reporting specifically around click rate. Each email service provider has their own reporting measurements for analytics as well as bot prevention which means that comparing analytics from a campaign from Mailjet to the same campaign in Beehiiv won't be an apples to apples comparison. As always, we strongly recommend that clients running email campaigns with HTR provide us with a dedicated UTM tracking link for your campaign so that you also have the ability to track analytics and campaign performance in your own marketing analytics tools. Having said that, Beehiiv is one of the market leaders when it comes to email which is why we have selected them as our new provider and believe
Additionally:
HTR's monthly newsletter, theRewind, just got a major upgrade and is now Hotel Tech Insider, a window into the future of hotels and the tech that powers them. Here's what's new:
Today we rolled out a full redesign of Hotel Tech Report's main blog. The new design transforms the blog into a newsfeed style format that enhances the user experience making it easier to access and discover relevant content for users.
Today we rolled out a redesigned home screen to enable you to get a more holistic view of the opportunities to drive more visibility and leads on your account.
What's New?
To kickoff 2025 we're launching a new AI assistant, Bell.ai. Instead of hoteliers having to spend hours reading through reviews trying to synthesize information about each product, the AI assistant does this for them.
So what questions can Bell.ai help answer for hoteliers?
The AI assistant automatically analyzes all review content for key topics including: user interface, product functionality, value, automation, customer support and integrations to output sentiment analysis along with summarization and citations by topic.
The AI assistant automatically analyzes hotelier reviews and partner recommendations to identify the most frequently mentioned topics by hoteliers and partners and outputs citations and summaries for each along with sentiment analysis.
The AI assistant analyzes install base by property size, region, country, property type and product capabilities to help users understand what types of hotels typically use a given solution to help them determine fit for their own property.
From within the AI assistant component on profiles, if hoteliers are looking for something specific they can search review content.
HotelTechReport's membership pricing will be increasing on January 1, 2025 with the rollout of new membership plans. Please read the below notice for more info about the price increase.
This is the first membership price increase in more than four and a half years since HTR rolled out the current Premium 3.0 Membership plans back in April 2020 which are still available today.
Since rolling out Premium 3.0 in 2020, HTR's Membership pricing has remained flat despite making substantial investments to grow the value of membership by: (1) growing traffic from 39k monthly users to 200k+ (2) redesigning the entire platform from the ground up and (3) adding tons of new features for members (more detail below) all without a single price increase. During these same four and a half years without a price increase, costs of doing business also increased dramatically (22.34% inflation since March 2020).
To account for increased cost of doing business and substantial ongoing investments made into the platform, HTR will be rolling out its first price increase.
Existing members on annual membership plans will be grandfathered into current pricing for up to 2-years.
Legacy pricing plans will be available via the membership portal in the vendor dashboard through December 31, 2024. All companies who upgrade prior to December 31, 2024 on an annual plan will be grandfathered into legacy pricing plans for up to 2-years.
In addition to growing traffic by more than 5x (39k monthly users > 200k+ monthly users) since rolling out Premium v3 back in April 2020, HTR has also rolled out tons of new features and benefits for members (without a single price increase). Some of these include:
1. Visibility and Leads 👉 Premium Members now generate more than 3x more profile views and leads
2. Cost Savings 👉 Premium Members on average save more than $4,300/year on leads and ad campaigns
3. Branding 👉 Premium Members benefit from enhanced branding and AI powered features
4. Reputation and Rankings 👉 Premium Members have dozens of new features to save time by automating time consuming processes
5. Misc 👉
One of the most common requests that we've received from clients since launching the live PPC Auction is the ability to get a forecast of potential clicks and coaching tips to maximize click volumes so we've been hard at working building just that and are excited to roll out the new missed clicks forecast. Click here to learn how to use the missed clicks forecast to optimize your ppc campaigns
Next month we're going to be rolling out several new features to the Review Manager and since we're in the middle of the HotelTechAwards we wanted to make sure to announce these a few weeks in advance so companies can plan accordingly if you'd like to utilize any of these new features in your awards campaign.
Please note that this will be a Premium feature will be available to Gold and Platinum Members
Also...you can use the custom footer to send campaigns on behalf of another team member.
In an effort to create consistency add depth to company descriptions for users (as well as save time for vendors having to write them), we've infused AI into company descriptions to automatically generate an in-depth description based on the following data sources:
After surveying our audience of hotel tech buyers we found that most company descriptions generally had two major problems:
Given that feedback from users, we decided to build this feature leveraging AI to ingest information from your company's self-written description as well as other profile information like reviews and output a clear, consistent and to the point description using a series of LLM prompts.