TL;DR

• HTR will be rolling out fully redesigned profiles in April
• Premium Profiles will now be company profiles designed to showcase your company's entire suite of products and capabilities
• While most of the content is the same, there are some new fields and assets
• This guide includes 8-steps that take 10-15 minutes to complete to help you optimize your profiles and prepare for the update in advance of it going live

After lots of feedback from companies in the HTR ecosystem wanting to have a way to more effectively showcase their entire suite of products and capabilities (rather than each individual product/point solutions), the April 2023 profile redesign brings company-level information, content and data into product profiles to showcase a more holistic view of vendor capabilities while still maintaining product/category specific content and reviews.

I. New Profiles Launch Checklist

We've created a checklist of 8 things to prepare in advance of the new profile design rolling out in April that takes 15 minutes and will make sure your profiles are optimized for the new design.

👉 Download the checklist

II. What's New in the Profiles Redesign?

Want to learn more about all of the features, benefits & exclusive discounts that come with Premium Membership to drive you more visibility and leads year-round on HTR? 

👉 Learn more about Premium

Looking to invest in brand awareness and strategic growth in key markets? HTR now offers geo-targeted campaigns to your target regions a la carte or bundled into a discounted package to drive brand awareness and growth in strategic markets.

What's New:

• Simplified Nav Bar. Simplified nav now guides users to qualify into their department to more effectively guide them to relevant content.
• New Department Hubs. New department hubs that serve as a  jumping off point for discovery & inspiration to introduce users to relevant categories and products.
• Goals-Based Collections. New goals-driven discovery via JTBD collections via a dynamic content series reorienting the site around objectives and goals (vs products and categories).
• Success Stories. Relevant success stories are now highlighted on the new department pages to encourage FOMO-driven discovery that inspires hoteliers to adopt new tech by showing what others are doing (and they aren’t…)

Added Perks for Premium Members: 

• Boosted Visibility.  Premium Members now get boosted visibility in the default sort on department hub pages in the products section as well as the 'users recommend' side bar as well as member success stories.

Along with the new year HTR is rolling out new and improved v4 Gold & Platinum Premium Membership plans that now include flexible HTR Agency credit that can be used towards advertising, sponsored content and demand generation campaigns.  

What's New:

• Gold Membership...now includes $10,000 worth of flexible HTR Agency credit
• Platinum Membership...now includes $20,000 worth of flexible HTR Agency credit

Head to the Membership Portal in the vendor dashboard to learn more and upgrade

Are you a basic member who is running review campaigns and you want to check if a specific customer left a review but you don't have access to the Automated Review Manager? Now you can lookup reviews in the new review lookup feature 

Want to save a boatload of time updating old reviews to get fresh content on your profiles and boost your HT Score, rankings and visibility? 

Verified Case Studies are a feature that enable hotel tech companies to quickly and easily build beautiful, engaging and trustworthy case studies that get promoted on Hotel Tech Report.  Click here to learn more about creating verified case studies.

🎁 Members will be able to use posting credits included with your membership to create case studies and for non-members/basic members case studies will require the same amount of posting credits as a guest post but for the next two weeks so go ahead and give it a try!

Auto-reload is a feature that automatically tops up your lead credit balance when it drops too low to make sure you don't miss leads that fit your criteria due to insufficient balance.

While auto-reload is an optional feature, if you choose not to enable it you do so knowing that it comes with the following risks: 

1. Extra work and monitoring: Your team will need to manually monitor your balance closely on a daily basis to make sure you have sufficient to accept incoming leads
2. You may miss leads: If a lead comes in that fits your Instant Connect criteria but your account has insufficient balance, you will miss the lead even if you have Instant Connect enabled for that segment.