Research has shown that when it comes to reviews websites, the average consumer expects a profile to have at least 25-reviews (some research shows up to 40...) before trusting the profile and its star rating.  

This is the rationale behind the implementation of the May 2020 Matched Leads update and we will continue to integrate this golden number into decisions made throughout the product to drive more visibility to trustworthy profiles and avoid directing hoteliers to profiles that lack trustworthiness and sufficient feedback to help them make an informed decision.