Phase I of the HTScore Poseidon Algorithm update that was announced back in June is now live.
Phase I of the rollout gives vendors a chance to see potential impact to their rankings and what they can do to improve before the site wide rollout to all users. In Phase I vendors have the opportunity to see their new scores privately via their Reputation Report Card and Awards Live Leaderboard and get personalize tips to improve your score before the public rollout later this month (late August) via the Coaching Checklist in your vendor dashboard.
As a reminder, for the next few weeks during Phase I the updated rankings and scoring are only visible to vendors privately via the vendor dashboard and the awards leaderboard to make sure you have plenty of time to check your impact and take any necessary action (if needed) in advance of the update officially going live on the site.
Will my ranking and scores be impacted?
While most companies' scores won't be heavily impacted, companies who don't have recent reviews of their products may experience significant drops in ranking and scores.
How will I know if my HTScore or ranking will drop significantly due to the update?
Head to the Reputation Report Card in your vendor dashboard to check your HT Score and ranking relative to what you see on the front end (ie. your profiles or category pages) of HotelTechReport.com.
If our products look like they will drop in score or rank after the update goes live, what can we do to mitigate this?
Not to worry, this is exactly why Phase I exists to give your team time to know what to expect and pre-empt any unexpected or undesired changes. The first thing you'll want to do is review the Coaching Checklist in the Reputation Report card which is sorted by potential impact (most important at the top). The main reason for companies dropping in score or rank with this update is due to inactivity and lack of recent reviews so this is an easy one to fix and HTR has several resources available to help Basic Members and Premium Members quickly and easily collect recent reviews.
When will the update officially go live to the rest of the site (Phase II)?
Phase II will go live towards the end of August providing vendors several weeks of additional prep time leading into the official rollout to check their impact and collect reviews to mitigate any potential drops in scores/ranking due to inactivity.