Please note that as of February 1, 2025 HTR will be migrating its email campaigns including eblasts and newsletters from Mailjet to Beehiiv.  

Why are we making this change?

As of recent we have noticed inconsistencies in Mailjet's CTR reporting.  After several weeks of trying to get a clear answer and resolution from their support team with no luck, we decided that it was time to migrate to a different service that can better support our needs as HTR's newsletter now reaches more than 100k+ subscribers.

How does this impact you?

The main difference that some clients running eblast campaigns may notice is a difference in reporting specifically around click rate.  Each email service provider has their own reporting measurements for analytics as well as bot prevention which means that comparing analytics from a campaign from Mailjet to the same campaign in Beehiiv won't be an apples to apples comparison.  As always, we strongly recommend that clients running email campaigns with HTR provide us with a dedicated UTM tracking link for your campaign so that you also have the ability to track analytics and campaign performance in your own marketing analytics tools.  Having said that, Beehiiv is one of the market leaders when it comes to email which is why we have selected them as our new provider and believe 

Additionally: 

• Emails Sent from @Beehiiv.com domain: Prior to allowing companies to integrate and send from their own domain, Beehiiv has a warm up period on new accounts for several weeks.  We don't have an exact timeline for when we will be able to switch back over to @hoteltechreport.com domain for sending; however, we have run tests and have found that the @beehiiv.com deliverability and open rates align with our own domain sending so this shouldn't impact campaign performance for advertisers