On average HTR buyers guides generate between 100-400 organic downloads/year in each category.  As such, when clients want to generate leads via downloads HTR invests to drive additional visibility and downloads by running multi-channel promotional campaigns driving traffic to the landing page to generate more downloads, faster and be able to service client demand in a given category. 

As such, HTR is subject to changes in demand and pricing in the digital marketing ecosystem which is why these campaigns fluctuate in pricing.  The below change reflects the change in advertising and acquisition costs and goes into effect for campaigns purchased individually or requested as part of a membership plan after June 1, 2024.