Hotel Tech Report Updates Center logo

Updates Center

Empowering the next generation of hoteliers to embrace their greatest asset, technology.

Subscribe to Updates

Labels

  • All Posts
  • premium
  • PPC
  • lead generation
  • promo opportunities
  • rankings/ht score
  • review manager
  • other product updates
  • Awards
  • bug fixes

Jump to Month

  • May 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • March 2024
  • January 2024
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • November 2022
  • October 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • February 2019
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • April 2018
  • October 2017
Release notes byAnnounceKit

Create yours, for free!

rankings/ht scoreother product updates
3 years ago

New Sub-Categories Pages

As of this week we're rolling out redesigned sub-category pages.  These pages will serve as hubs for relevant content about each sub-category with new filters to help users move beyond a single top solution recommendation and instead help users identify the solution that is right for them.


Key changes: 

  1. 🎯 Segment based recommendations & buyer personas
  2. ⚙️ New data filters to give users the power to find the right fit
  3. 📖 Unified content hub of helpful resources


🎯 Segment Based Recommendations & Buyer Personas

There is no best overall vendor in any given category nor has there ever been just as there is no single best hotel asset.  But to make comparisons amongst hotels asset managers and buyers use metrics like REVPAR and similarly HTR uses the HT Score.  

The reason for this is that popularity is not a strong indicator of fit (or it would just be a bigger is better competition).  Having said that, popularity does tend to be a strong indicator of fit when applying segmentation (ie. most popular for resorts, most popular in Europe, etc).  For example, an mobile ordering solution that is recommended by lots of resorts is more likely to be a good fit for a resort looking for mobile ordering than a vendor who is not recommended by other resorts.

For this reason we have created the new buyer personas that outline hotel types that tend to have unique attributes which lead them to make similar tech purchasing decisions.

At a glance users can now quickly see that there is no one size fits all solution but rather there are different tools that serve different types of properties with unique need.  


⚙️ New data filters to give users the power to find the right fit

The new data filters enable HTR to move beyond a single overall ranking and instead allow users to quickly refine the rankings based on their own criteria including hotel size, city, region, hotel type or even PMS.


📖 Unified Content Hub of Helpful Resources

The new category pages are jam packed with helpful resources for buyers giving them tons of free tools, resources and content all related to the category they are researching including: 

  • Recommended articles
  • Free report downloads
  • Category buyers guide
  • In-depth deep dive (overview, benefits, features, pricing, implementation and FAQs)
  • Related categories
Avatar of authorAdam Hollander