🌎 HITEC 2022 Global Innovation Showcase

Is your company planning to launch any new innovations around HITEC that you'd like to get featured in HTR's event recap?

If so, make sure to submit your innovation to get featured in HTR's HITEC recap innovation showcase (view example).

Submit your innovation to get featured

🚨Submissions deadline is June 15, 2022



How it Works

  1. Complete the submission form by NO LATER THAN JUNE 15th
  2. Get featured in HTR's HITEC Orlando 2022 recap innovation showcase article
  3. Get the word out about your latest and greatest to the global hotel tech community


💡 Please remember to carefully read the guidelines. Our team gets hundreds of submissions and it is critical for your submission to follow these guidelines in order to get included and featured in the article

Migration From Add-Ons πŸ‘‰ Product Suites & Modules

UPDATE: This change went live on May 6, 2022 Learn more

Historically the way HTR has been structured is that in order to become discoverable in a category and generate leads, you needed to have a product listing/dedicated profile in that category

If the product could be purchased as a standalone product then you would list is as such, and if it was a module/add-on for another core product--then you would list it as an add-on profile.

The problem with this is that in many cases it doesn't make sense to have to create (and manage) an entirely new profile for add-ons since in reality, many times these are just modules with premium capabilities and functionality of another core product suite.

That's why as of next month, HTR will be transitioning from add-ons -> Modules, here's how it works...

If you currently have add-on profiles your reviews will be migrated to the core product and your modules will be created automatically so there is nothing that you need to do, it will all be handled for you.

πŸ“– HTR + Tripadvisor: 2022 Market Leaders Report and Market Map Are Live

The annual 2022 HotelTechIndex and hotel tech ecosystem market map are now live.  Special thanks to our sponsor Tripadvisor for supporting the creation of the most downloaded piece of content year after year on HTR.


📣 The report gets promoted:

  • Tripadvisor newsletter featured placement and social share
  • Year round social paid media campaigns
  • On-site promotion to HTR's audience of 180k+ monthly hoteliers
  • Dedicated eblast to 40k+ opt in hoteliers on HTR's newsletter list 
  • Featured placement in HTR's monthly newsletter, theRewind

Download the report 


BONUS: Check out HTR's guest post on Tripadvisor, How to Grow Your Hotel Business By Optimizing Your Tech Stack



Added Visibility for Premium Members

The new sub-category pages signal a shift in perspective where there is no longer an emphasis on a 'one size fits all' approach.

Instead the UX of the site is built around buyer persona segmentation and filtering tools to help buyers find the best fit for them based on their property/ies characteristics including: hotel size, property type, location and even PMS.

By putting the power in the hands of users to find their perfect fit based on data in the platform with similar property characteristics to theirs, there is no longer an attempt to make a one size fits all recommendations and as such--the default sort is no longer entirely rankings based (until a user applies their property attribute filters) and now serves as a way for Premium Members to gain added visibility on the site.

The default sort gives all members (any plan/tier) preferred placement and boosted visibility via the default sort and then sorts by HT Score.  

These new placements in the default sort are just one more way, beyond the already existing boosted visibility placements, to give members even more visibility and benefits to drive more leads.

Members will also now receive preferred priority visibility via collections product tiles in organic content produced by HTR (or guest posts submitted by our contributor network) that relate to your category or categories to drive you even more visibility in high intent content to make sure that your brand and products surface as many times as possible throughout the buying journey for your related topics and categories on the site.  View example contributor post with related member inclusion.


Special Thank You to Premium Members

By supporting the HTR platform as members you share in our vision and enable us to continue to develop educational content, tools and campaigns that strive towards our mission of empowering hoteliers to leverage their greatest asset, technology.  Together we help raise awareness that great technology is essential to staying competitive and running a modern hospitality business.  

While we are a community and an industry organization of sorts, we are also a marketing platform and place strong emphasis on performance and value for our members which is why membership is priced to ensure that if our members get even just a single lead each year that they wouldn't have otherwise, it will not only justify their investment but it will guarantee a positive ROI with additional leads, awareness and benefits all generating exponential ROI making sure that HTR is your marketing team's best investment.

With this change, users still have the opportunity to sort and filter by key attributes including the HT Score--but this default sort aims to add even more value and visibility for members at no additional cost to generate an even stronger ROI out of your membership.

New Department Spotlight Exclusive Ad Placements

Up until now HTR has only offered hyper targeted category takeover sponsorship opportunities but with the rollout of the new site wide mega menu comes new ways to generate awareness, visibility and leads by sponsoring your relevant department.

The mega menu is based on high level departments and serves as the primary means of navigation throughout the site for 170k+ hoteliers each month.  It is organized by department and showcases relevant categories, products and content with 3x key spotlight placements that one advertiser (per department) can be promoted via.

The exclusive advertiser of each department gets to own prime spotlight real estate throughout their department of choices' new mega menu including: (1) spotlight product (2) spotlight article (3) spotlight content download.

Departments currently available for spotlight placement include: Operations, Marketing, Revenue Management and Guest Experience.

Want to takeover the spotlight to put your brand front and center for relevant hoteliers researching tech solutions in your department? 

Reach out over the live chat on site to inquire about availability and pricing.


πŸ‡ΊπŸ‡¦ Hospitality for Peace Campaign is Now Live!

We're excited to share that the Hospitality for Peace initiative is now live! (view press release)

We've already raised $52,500 from fellow hotel tech companies to provide much needed humanitarian relief in Ukraine.

CURRENT FUNDING UP TO $393,227! track progress live


On top of that, corporate partners have committed to matching an additional $280,000 when the campaign reaches $100k (view corporate partners)

"Alone we can do so little; together we can do so much." ~ Hellen Keller

Needless to say, we're stronger and can make more of an impact when we work together as a community--and that's where you come in... 

  • In order to unlock the full amount of match donations, we need to raise $100k from the community during the 30-day campaign between now and April 15
  • Hotel tech companies have already donated $52,500 which means we only need to raise an additional $47,500k to unlock the full match donations
  • We need your help to spread the word to your employees, colleagues and customers to make sure we hit the $100k milestone needed to unlock the full corporate match donations

A few easy ways you can help: 

  1. Post on social media to help spread the word
  2. Email your customers and partners
  3. Email your employees & encourage them to share with their network
  4. Add the solidarity ribbon to your website
  5. Make a donation

To make it even easier for you to help spread the word and make an impact, we created copy/paste email templates and graphics for you to use.

We appreciate any support you and your team can provide to help maximize our impact as a community!

πŸ“2022 Hotel Tech Ecosystem Market Map Inclusion

Each year Hotel Tech Report puts out the definitive Hotel Technology Market Map used by the industry.  

Last year's 2021 Hotel Tech Market Map was one of the most downloaded pieces of content all year and gots included in the annual HotelTechIndex Market Leaders Report

HTR will be publishing the Official 2022 Market Map next month so please make sure that your company is properly represented and categorized.

Request market map update

Please complete the above inclusion request form by no later than February 15th to request any changes to how your company is represented in the market map prior to publication.  Please note that no requests will be accepted after this deadline.

Q1 2022 Audience Snapshot

Each quarter HTR releases updated audience stats as well as a trailing 1,000 leads snapshot that shows segmentation of recent leads through the platform.  

Below you will find the most recent audience/segmentation snapshot as of January 31, 2022 per HTR's Updated Media Kit.



2023 Budget Season Buyer's Guide Waitlist is Now Open

TL;DR

  • What is it...Once a year limited availability sponsorship opportunity for a single vendor to be the exclusive sponsor in each category of HTR's official budget season buyer's guide
  • What's included...High quality turnkey co-branded content, exclusive native advertising placement in your category for a full year on Hotel Tech Report and 1-year content license to leverage the guide throughout your marketing to generate leads
  • When is it available...2023 Budget Season Buyer's Guides are open for sponsors to reserve beginning April 1st for Premium Members and May 1st for basic members.  Join the waitlist for early access
  • Limited availability...Since there is only one spot per year in each category, guides are offered on a first-come-first-served basis.  
  • A few reasons to become a sponsor...Buyer's guides are one of HTR's best value offerings because they not only include turnkey content production but sponsorship also includes year round exclusivity as well as targeted native advertising front and center to own your category for a full year on HTR.  

👉 JOIN THE WAITLIST FOR EARLY ACCESS 👈



Related article: Buyer's guide sponsorship FAQs

What is a buyer's guide?

The goal of the budget season buyer's guides is to create a living document that continues to evolve year over year becoming the ultimate primer for each category.  HTR partners with one sponsor per category each year to be the exclusive sponsor of that year's budget season buyer's guide.

While the design and production of each buyers guide is handled by HTR, sponsors are featured prominently throughout the guide and on Hotel Tech Report for a full year through the following year budget season and additionally are able to contribute ideas, insights and content to infuse the guide with their unique expert perspective on the category.

Key Dates & Deadlines

*Underlined = sponsor involvement

  • Jan 15 - April 1: HotelTechAward pre-sale early reservations access and waitlist open
  • April 1 -May 1: Premium Member early reservation period
  • May 1-June 1: Regular registration period
  • June 15-July 15: HTR designs and produces buyers guides drafts
  • July 22-August 8th: Sponsor feedback and content collaboration period (Round 1)
  • August 1 - August 15: HTR implements round 1 feedback
  • August 8 - August 15: Sponsor review period and final revisions (Round 2)
  • August 15 - August 30: HTR implements final revisions
  • September 1: Guides go live as they finish production and begin being promoted on HotelTech Report and sponsors receive hard copy along with 1-year content license
  • Sept 1, 2022-Sept 1, 2023: 1-year buyers guide placement and promotion on Hotel Tech Report through 2023 budget season


Buyers guide sponsor FAQs

  1. What does it mean to be a sponsor?
  2. What are the benefits?
  3. What is the process once my company registers?
  4. How much does it cost?
  5. Is there a performance marketing model available?

(CORRECTION) Awards Year in Review Email

Earlier this morning HTR sent out the annual year in review notification email to all HotelTechAwards participants recapping your annual campaigns.

In order to send this email HTR exports data from the frozen database as of the 12/15 5pm awards deadline and maps the 27 merge fields and data points via Zapier to populate and send the automated notifications.    

Shortly after sending the notification, we identified that one of the 27 fields was not mapped correctly and was fetching from the incorrect column which was the 'final score points value' (shown below).

Please note that this is the only of the 27 variables that was not mapped correctly and in no way impacts your ranking in the awards.  The data to audit in the email is all of the inputs of the raw points score which were all correct (eg. reviews, integrations, partner reccs, employee survey completions, etc). That said, if you would like to receive your corrected/true final points score from the frozen database please reach out via the live chat on site.

We apologize for any confusion this may have caused and please feel free to reach out with any questions you may have.



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