HITEC Innovation Showcase Call for Submissions

Want us to feature Company name in Hotel Tech Report's HITEC Innovation Report?

Despite this report being themed around HITEC, we know many buyers and sellers in the industry will not be in attendance this year and are therefore accepting applications from all companies regardless of trade show attendance.  

The submission deadline is Friday September 24th at 5:00 P.M. PST to get featured.

Submit your innovation to get featured


Update: HITEC Innovation Showcase is Now Live Read the recap

TIP: Add New Data Fields to Your Lead Followup Automation

One of the additions to the New Lead Inbox is additional data fields that were commonly requested by vendors including: 

  • PMS data
  • Phone #
  • Multi-property intel
  • Estimated deal size

These fields have been added to the CRM Forwarding feature so if you have Lead Followup Automation setup (highly recommended) then make sure to add these new fields to your parser to make sure they get mapped into your CRM and other tools.

* Please note that while recommended, this is optional and your integration will continue to work regardless of whether you add these new fields or not.

πŸ“¬ Introducing the New Lead Inbox

Introducing, the all new redesigned lead inbox with a new clean design, enriched leads, premium member discounts, deal size calculations, a customizable metrics calculator and more.

  1. ✅Redesigned and simplified inbox design
  2. ✅Enriched lead details (phone number, PMS data, multi-prop)
  3. Dynamically calculate lead deal size calculations and company metrics like ROI and estimated revenue based on your company's internal metrics
  4. Premium Members now get 50% off all leads
  5. ✅ Added targeting to reveal lead PMS data prior to accepting


1. Redesigned and simplified inbox design


2. Enriched lead details with phone number, PMS and multi-property

Please note that if you have CRM forwarding turned on it will continue to work with the new form fields.  If you have Zapier followup automation setup to map fields and automate followup, you can now add the new fields to your integration.


3. Deal sizes and customizable metrics calculator

Dynamically calculate lead deal size calculations and company metrics like ROI and estimated revenue based on your company's internal metrics.  Learn more about how lead metrics and calculations work


4. Member discount increased from 30%-->50%


5. Added targeting to reveal lead PMS data prior to accepting

πŸ† Let the 2022 HotelTechAwards begin!

Its September 1st and the annual HotelTechAwards officially kickoff today! 🏎  🏁 

This is arguably the most important HotelTechAwards competition ever. The last 18-months have seen the hotel industry undergo an unprecedented digital transformation.  During this same period, thousands of hotels around the world have changed ownership (or management) and the hospitality workforce has shifted dramatically.

This game of musical chairs amongst hotel tech buyers is creating opportunities for the top hotel tech companies to pull away from the pack.

What separates the best hotel tech companies from the rest?  That's where the HotelTechAwards come in: using data to measure customer satisfaction, partner ecosystem strength, customer support processes, peer trustworthiness and more to determine the most loved products in hotel tech according to the judges that matter most, hoteliers.

Almost every major hotel tech company from San Francisco to Sydney is registered to compete in this year's awards for a chance to win the most coveted award in hotel tech so make sure to start collecting reviews asap to increase your chances of winning.

Below please find a few tips to help you kick things off strong and as always, if you have any questions along the way feel free to reach out anytime via the live chat on HTR--we're here to help!

👇  Scroll down for week 1 tips 👇


Week 1 Tips and Announcements

  • Live leaderboard and coaching checklist activated: The live leaderboard and coaching checklist are now activated so registered companies can check your eligibility status and current standings in real time and get tips to pick up more points
  • Automated review manager is now unlocked for 30-days: Included with your registration is 30-days of unlimited access to the Automated Review Manager, a tool to help you save time, automate your outreach and collect more reviews.  The review manager is now unlocked in all participants dashboards so if you aren't a Premium Member and don't typically have access to the review manager--make sure to take advantage of it to save time and get off to a strong start
  • Coaching tips coming your way: We'll be sending out tips every few weeks to registered companies to checkin and help you focus your efforts on important milestones to stay on the road to victory.  
  • ✅  First target milestone target...Meet the minimum eligibility requirement of 25-reviews as quickly as possible to get a strong start and set your team up for success (you can check your status in the live leaderboard here)

Learn how to launch an automated campaign

30-day free access ends on September 30, 2021


2022 Budget Season Buyer's Guides Sponsorships Now on Sale

TL;DR

  • What is it...Once a year limited availability sponsorship opportunity for a single vendor to be the exclusive sponsor in each category of HTR's official budget season buyer's guide
  • What's included...High quality turnkey co-branded content, exclusive native advertising placement in your category for a full year on Hotel Tech Report and 1-year content license to leverage the guide throughout your marketing to generate leads
  • When is it available...2022 Budget Season Buyer's Guides are open for sponsors to reserve beginning June 1, 2021
  • Limited availability...Since there is only one spot per year in each category, guides are offered on a first-come-first-served basis
  • A few reasons to become a sponsor...Buyer's guides are one of HTR's best value offerings because they not only include turnkey content production but sponsorship also includes year round exclusivity as well as targeted native advertising front and center to own your category for a full year on HTR.  Budget season is still a few months away so now is the time to solidify brand visibility.  Standing out with a clear message to buyers this budget season is going to be absolutely critical in what is sure to be a noisy world of COVID recovery marketing.

👉 RESERVE YOUR CATEGORY 👈



Related article: Buyer's guide sponsorship FAQs

What is a buyer's guide?

The goal of the budget season buyer's guides is to create a living document that continues to evolve year over year becoming the ultimate primer for each category.  HTR partners with one sponsor per category each year to be the exclusive sponsor of that year's budget season buyer's guide.

While the design and production of each buyers guide is handled by HTR, sponsors are featured prominently throughout the guide and on Hotel Tech Report for a full year through the following year budget season and additionally are able to contribute ideas, insights and content to infuse the guide with their unique expert perspective on the category.

Key Dates & Deadlines

*Underlined = sponsor involvement

  • May 1 -June 1: Premium Member early reservation period
  • June 1-June 30: Regular registration period
  • June 14 - July 6: Partner questionnaire completion period
  • June 15-July 15: HTR designs and produces buyers guides drafts
  • July 15-July 30: Sponsor feedback and content collaboration period (Round 1)
  • August 1 - August 8: HTR implements round 1 feedback
  • August 8 - August 15: Sponsor review period and final revisions (Round 2)
  • August 15 - August 30: HTR implements final revisions
  • September 1: Guides go live as they finish production and begin being promoted on HotelTech Report and sponsors receive hard copy along with 1-year content license
  • Sept 1, 2021-Sept 1, 2022: 1-year buyers guide placement and promotion on Hotel Tech Report through 2022 budget season


Buyers guide sponsor FAQs

  1. What does it mean to be a sponsor?
  2. What are the benefits?
  3. What is the process once my company registers?
  4. How much does it cost?
  5. Is there a performance marketing model available?

πŸ’§New eBook Drop: What do telemedicine, remote work and NFTs have in common?

Telemedicine, remote work, cryptocurrencies, NFTs, mobile ordering...what do all of these have in common?

Each of these trends were inevitable tech enabled shifts in the way we interact and collaborate as a species whose adoption was vastly accelerated by COVID-19.

But while rapidly changing regulation, limited staffing and required physical distancing highlighted the importance of technology to survive in the face of uncertainty, what hoteliers across the world realized is that the benefits of leveraging technology to attract more customers, communicate more seamlessly and improve efficiency stretch far beyond COVID.

👉 Download the 2021 Market Leaders Report

We created this free report packed with data driven insights, product rankings, trend analysis and tons of additional free resources to serve as a primer to all things digital to inspire HTR’s global community of hoteliers as you prepare for the recovery.

Whether you’re looking to adopt contactless checkin to make guests feel more at ease upon arrival, find a channel manager to tap into new distribution channels, upgrade to a modern PMS so you don’t have to kick the hood three times and blow on the steering wheel to check a guest in (joking…kind of) or you're just looking for a resource to share with your team to help them get more familiar with the top tech tools that are available—this report has it all.

πŸš€ New Customizable Widgets Library


Looking for more ways to leverage your Hotel Tech Report reviews throughout your sales and marketing to build trust with prospects? 


Well today's you're lucky day...introducing the new customizable HTR widgets library!

👉 LEARN HOW TO CREATE YOUR FIRST WIDGET


TL;DR

  • Create Custom Widgets in Seconds. Create customizable widgets to showcase your HTR reviews on your website in seconds
  • Tailor to Your Use Case. Create widgets for your overall company (all products) or specific products to add to specific product related landing pages
  • Build Trust with Prospects.  Leverage your reviews to build trust with prospects on your website, landing pages and book a demo pages
  • No Code Editing. Paste your widget once and edit them anytime right from the dashboard with no coding or developers needed
  • Boost Your Landing Page SEO & Click Throughs.  Improve your landing page SEO and Google page click throughs by adding any of HTR's review widgets which contain Google product review markup (show review count and average rating in search results)
  • Ultra Lightweight.  Widgets are designed to be ultra-lightweight and fast loading

Brand Level Targeting & Brand Exclusions

On the one hand, HTR leads are the most highly qualified, vetted and targeted leads online guaranteeing that all leads: 

  1. Are verified hoteliers
  2. Have verified email contact info
  3. Have been individually vetted by HTR's lead diligence team to ensure information accuracy (and that the lead is who they say they are)
  4. Have expressed category level intent to purchase (ie. looking for a new PMS, etc)

That said, some clients have requested additional targeting options specifically the ability to exclude certain brands that they do not want to (or cannot) work with. 

Today HTR is rolling out a new feature to be able to add additional targeting/filtering to the lead inbox by submitting up to 5 brand exclusions to add to your account so that: 

  • ✅ Increase targeting by filtering out brands you don't want to work with
  • ✅ Add up to 5 brands to your account where you won't receive leads from any of those branded properties
  • ✅ If any leads make it to your dashboard from one of those brands, get 100% refund

Add brand filters to your account

Free for Premium Members

This new benefit is now available to Premium Members (all plans) at no additional charge and non-members can add additional brand level targeting for a flat annual fee of $2500/year.  

Hotel Tech Report Cyber Monday Limited Time Offers

It’s Cyber Monday time! And for the entire week, we’re dropping our prices like never before.

Get crazy deals on:
🤑 15% off 
Premium Membership (*annual plans only)
🤑 25% off 
Lead Credit
🤑 25% off 
Product Launch Package
🤑 30% off 
Content Packages and Buyers Guides
🤑 35% off 
Advertising

Plan ahead for 2021 and save big on advertising, sponsored content, membership packages and more to educate buyers, build your brand and grow your install base in the year ahead via the HTR platform and our audience of 100k monthly hoteliers  🚀

Just make sure to place your request by next Friday (12/11/20) before these sweet deals expire.

👉ACCESS DEAL CODE

* Offer Terms: Cyber Monday deal codes expire Friday 12/11/20 and may not be combined with any other promotions or discounts

New Credits Systems

What Are the Credit Types?

  • Post Credits: Self service DIY content that can be posted by members right from the vendor dashboard which include: press releases (1 post credit), hosted reports (1 post credit) and guest posting (5 post credits)
  • Content Credits: Content that is produced by HTR in collaboration with the vendor requiring additional communications, processes and planning which include: Ghost Written Articles (2 content credits), Sponsored Articles - Short Form (2 content credits), Sponsored Articles - Long Form (4 content credits) and Buyers Guides (3 content credits)

What's Changing?

  • The Media Shop now had post and content credits separated
  • What is changing for members? Members still receive the same exact benefits from their membership plans but when checking and using balances, you will do so for post credits and content credits separately

Will My Balances Be Impacted?

No, your balances will not be impacted.  Companies will maintain the same dollar value balance, the only difference is that content credits now have a base price of $1000 instead of $250 previously.  Here's an example of why this doesn't impact your balance in terms of dollar value: 

Example: If your company had a previous content credit balance of 10 credits this had a dollar value of $2500 (10 x $250).  Since content credits are now valued at $1,000, your company would still have $2500 worth of content credit on your account, but it would now be 1.5 credits instead of 10 credits ($2500/ $1000=1.5 credits).


Do Premium Members Still Receive Discounted Preferred Pricing?

Premium Members still do receive the same discounted pricing on all items as they did previously as well as all of the benefits included with your membership which can be found in your membership portal.

Why is this changing?

Over the course of 2020 tons of new benefits have been added to membership including: lead credit, post credit, content credit, advertising credit, awards credit and more.  As these credit types have grown, so has the complexity in managing, tracking and using credits.  Therefore, in Q1 '21 HTR is rolling out a new dashboard home page and ledger system (sneak peek) to make this process more seamless, easy to utilize and transparent for members.  This update is in preparation of the upcoming improvements to the dashboard and credit management system.

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