Looking to invest in brand awareness and strategic growth in key markets? HTR now offers geo-targeted campaigns to your target regions a la carte or bundled into a discounted package to drive brand awareness and growth in strategic markets.
Verified Case Studies are a feature that enable hotel tech companies to quickly and easily build beautiful, engaging and trustworthy case studies that get promoted on Hotel Tech Report. Click here to learn more about creating verified case studies.
🎁 While case studies will require posting credits (10x for basic members, 5x for premium members) they are free for the next two weeks so go ahead and give it a try!
Update: Check out the 2022 HITEC Orlando Innovation Showcase & Event Recap
If so, make sure to submit your innovation to get featured in HTR's HITEC recap innovation showcase (view example).
Submit your innovation to get featured
🚨Submissions deadline is June 15, 2022
💡 Please remember to carefully read the guidelines. Our team gets hundreds of submissions and it is critical for your submission to follow these guidelines in order to get included and featured in the article
UPDATE: This change went live on May 6, 2022 Learn more
Historically the way HTR has been structured is that in order to become discoverable in a category and generate leads, you needed to have a product listing/dedicated profile in that category
If the product could be purchased as a standalone product then you would list is as such, and if it was a module/add-on for another core product--then you would list it as an add-on profile.
The problem with this is that in many cases it doesn't make sense to have to create (and manage) an entirely new profile for add-ons since in reality, many times these are just modules with premium capabilities and functionality of another core product suite.
That's why as of next month, HTR will be transitioning from add-ons -> Modules, here's how it works...
If you currently have add-on profiles your reviews will be migrated to the core product and your modules will be created automatically so there is nothing that you need to do, it will all be handled for you.
The annual 2022 HotelTechIndex and hotel tech ecosystem market map are now live. Special thanks to our sponsor Tripadvisor for supporting the creation of the most downloaded piece of content year after year on HTR.
📣 The report gets promoted:
BONUS: Check out HTR's guest post on Tripadvisor, How to Grow Your Hotel Business By Optimizing Your Tech Stack
The new sub-category pages signal a shift in perspective where there is no longer an emphasis on a 'one size fits all' approach.
Instead the UX of the site is built around buyer persona segmentation and filtering tools to help buyers find the best fit for them based on their property/ies characteristics including: hotel size, property type, location and even PMS.
By putting the power in the hands of users to find their perfect fit based on data in the platform with similar property characteristics to theirs, there is no longer an attempt to make a one size fits all recommendations and as such--the default sort is no longer entirely rankings based (until a user applies their property attribute filters) and now serves as a way for Premium Members to gain added visibility on the site.
The default sort gives all members (any plan/tier) preferred placement and boosted visibility via the default sort and then sorts by HT Score.
These new placements in the default sort are just one more way, beyond the already existing boosted visibility placements, to give members even more visibility and benefits to drive more leads.
Members will also now receive preferred priority visibility via collections product tiles in organic content produced by HTR (or guest posts submitted by our contributor network) that relate to your category or categories to drive you even more visibility in high intent content to make sure that your brand and products surface as many times as possible throughout the buying journey for your related topics and categories on the site. View example contributor post with related member inclusion.
By supporting the HTR platform as members you share in our vision and enable us to continue to develop educational content, tools and campaigns that strive towards our mission of empowering hoteliers to leverage their greatest asset, technology. Together we help raise awareness that great technology is essential to staying competitive and running a modern hospitality business.
While we are a community and an industry organization of sorts, we are also a marketing platform and place strong emphasis on performance and value for our members which is why membership is priced to ensure that if our members get even just a single lead each year that they wouldn't have otherwise, it will not only justify their investment but it will guarantee a positive ROI with additional leads, awareness and benefits all generating exponential ROI making sure that HTR is your marketing team's best investment.
With this change, users still have the opportunity to sort and filter by key attributes including the HT Score--but this default sort aims to add even more value and visibility for members at no additional cost to generate an even stronger ROI out of your membership.
Up until now HTR has only offered hyper targeted category takeover sponsorship opportunities but with the rollout of the new site wide mega menu comes new ways to generate awareness, visibility and leads by sponsoring your relevant department.
The mega menu is based on high level departments and serves as the primary means of navigation throughout the site for 170k+ hoteliers each month. It is organized by department and showcases relevant categories, products and content with 3x key spotlight placements that one advertiser (per department) can be promoted via.
The exclusive advertiser of each department gets to own prime spotlight real estate throughout their department of choices' new mega menu including: (1) spotlight product (2) spotlight article (3) spotlight content download.
Departments currently available for spotlight placement include: Operations, Marketing, Revenue Management and Guest Experience.
Want to takeover the spotlight to put your brand front and center for relevant hoteliers researching tech solutions in your department?
Reach out over the live chat on site to inquire about availability and pricing.
We're excited to share that the Hospitality for Peace initiative is now live! (view press release)
We've already raised $52,500 from fellow hotel tech companies to provide much needed humanitarian relief in Ukraine.
CURRENT FUNDING UP TO $393,227! track progress live
On top of that, corporate partners have committed to matching an additional $280,000 when the campaign reaches $100k (view corporate partners)
"Alone we can do so little; together we can do so much." ~ Hellen Keller
Needless to say, we're stronger and can make more of an impact when we work together as a community--and that's where you come in...
To make it even easier for you to help spread the word and make an impact, we created copy/paste email templates and graphics for you to use.
We appreciate any support you and your team can provide to help maximize our impact as a community!
Each year Hotel Tech Report puts out the definitive Hotel Technology Market Map used by the industry.
Last year's 2021 Hotel Tech Market Map was one of the most downloaded pieces of content all year and gots included in the annual HotelTechIndex Market Leaders Report.
HTR will be publishing the Official 2022 Market Map next month so please make sure that your company is properly represented and categorized.
Please complete the above inclusion request form by no later than February 15th to request any changes to how your company is represented in the market map prior to publication. Please note that no requests will be accepted after this deadline.
Each quarter HTR releases updated audience stats as well as a trailing 1,000 leads snapshot that shows segmentation of recent leads through the platform.
Below you will find the most recent audience/segmentation snapshot as of January 31, 2022 per HTR's Updated Media Kit.
