Review Form Redesign
Today we rolled out a full redesign to the Review Form which included several functional new elements to help improve conversion as well as a full aesthetic redesign including:
- Redesign: Ground up redesign of the legacy review form
- Verification Options: Social auth verification to make verification even simpler and reduce the need for users to click a verification link sent to their email to boost conversion without losing verification. We also incorporated magic link for users who don't have an approved professional social login available (Google, Linkedin or Microsoft) to use for verification
- New Start Page: New start page to help mitigate mixups if you send a partner recc link to a hotel customer or vice versa (ex. https://hoteltechreport.com/review/mews)
- Use Case Selection: Rather than ask users which products they use, we instead ask them about the use cases they'd like to review (aka. 'For which purposes do you use {product}' to improve accuracy of product selection and the resulting review's relevance to a specific product and its respective use cases
- Hotel Lookup + Auto-fill: We integrated the dynamic hotel lookup field into the review form to help save time and reduce form fields by pre-filling hotel attributes for users including: region, hotel size and hotel type