As we all know, there is no one best overall solution for all hotels in any category but rather there are better solutions (and worse solutions) for each individual hotel based on key attributes and buyer preferences.  

For this reason, HTR has been taking steps to continuously serve personalized results to users beginning with segment based rankings and Site Personalization is the next step in the evolution of providing a personalized buyer experience to each user as they browse the site based on attributes like their hotel size, location, PMS and more.

TL;DR

• HTR automatically identifies each hotelier's location based on IP address and stores this info via the new personalization settings which can be found on each category page (see below)
• Hoteliers can then add to their personalization settings additional info like their property size and PMS to further personalize their results
• Each hotelier's personalization attributes get saved and not only do the recommendations on the page they're on get personalized--but these settings get stored globally site wide so anywhere the user goes on the site they will automatically have results personalized to them
• Vendors can generate more (and better fit) leads by (a) improving segment based rankings and (b) configuring Lead Targeting settings (aka. Tell the HTR App what types of leads are best fit for you that you want to connect with)

Issues We Heard From Hoteliers

1. "It's tedious to continue applying the same filters on each new page"
2. "The default recommendations show vendors that sometimes don't even service my region"
3. "I reached out to a vendor that for a price quote or demo but they told me they don't service my region"

Issues We Heard From Vendors

1. "We're getting leads from regions that we don't service.  We don't want to ignore these requests but we also don't want to accept them because we don't service the region"

How This Feature Solves These Problems

The default sort is now set to personalization so that results show more relevant matches for users which not only takes segment based reputation into account but it also prioritizes vendors who are actively connecting with similar hotels  to improve the hotelier experience by reducing no response rates by increasing the probability that hoteliers reach out to vendors who are actively connecting with hotels in their region.

Tip to Generate More Leads from Your Target Segments

When you are logged into your vendor account you can now see your Lead Targeting Settings on category pages, make sure your Lead Targeting Settings match the types of leads that you want to connect with to generate more (and better fit) leads.