Per the October '21 announcement
, the Share of Voice variable went live in vendor dashboards but was not to impact scoring until after the 2022 HotelTechAwards winners were announced to ensure that (a) scoring didn't change during the competition and (b) all vendors had several months to prepare for the update to pre-empt any potential negative impact to rankings.
Later this month the Share of Voice variable will be given weight in the algorithm along with increased weight for review consistency which will therefore begin impacting rankings.
To check your Share of Voice or Review Consistency head to the Reputation Report Card.
Want to learn more about the update? Learn more