πŸš€ New Premium 3.0 Membership Packages

Over the last 12-months, lots has changed on HotelTechReport.  To name a few of these changes:

As our audience continues to grow (3x year-over-year!) and our offerings continue to evolve, we've received lots of requests from companies who participate in multiple HTR initiatives and campaigns throughout the year for custom all-inclusive packages to help plan/budget better for the year ahead (and benefit from additional bundled package discounts).

And that's why we're rolling out all new Premium Membership Packages that include: 💸 lead credit, 🏆 HotelTechAwards, 📝Sponsored content, 📣 Advertising, 🤑 members only discounts and more!



Premium 3.0 Membership Packages

  1. Basic: Start out free with basic profiles, pick and choose which initiatives you want to participate in ala carte.
  2. Premium: Unlock a suite of members only features, benefits & exclusive discounts to improve your reputation, boost your visibility and enable your sales teams.
  3. Premium Plus (NEW)Supplement your membership with advertising and sponsored content to build your brand and boost your visibility and get more leads.
  4. Premium Pro (NEW): Partner with HTR as your outsourced content marketing and PR team to keep your brand top of mind for buyers year round.


New benefits added for existing 2.0 and new 3.0 members: 

If you are currently a Premium Member you are welcome to stay on your current membership for the duration of your membership period and will continue to receive your benefits at the time of signup (either with your 1.0 or 2.0 plan) as well as some new benefits.


New 3.0 only benefits (included only with 3.0 Membership Packages):

If you would like to gain all of the benefits of the new Membership Packages you are able to upgrade at the difference in price between your current plan and the new plan you would like to upgrade to.  Depending on your plan, new Membership Packages include: 

  1. 💸 Lead credit: Pro and plus plans include substantial lead credit to connect with in market buyers year round
  2. 👩🏼‍💻Guest posting: Post your thought leadership on HTR to build your brand as a thought leader.
  3.  📝 Sponsored articles: Get sponsored articles with pro and plus plans
  4. 📣 Advertising: Build your brand through strategic targeted advertising via the largest audience of hotel tech buyers on the web
  5. 🛒 Package discounts: New plus and pro membership plans include 30%-40% bundled discounts
  6. 🎁 Upfront payment bonus: HotelTechAwards, lead credit and review incentive cards included with 3.0 plans




FAQs

  1. Why Premium?
  2. What are the changes and new benefits included with membership?
  3. Is there a change in pricing for Premium 3.0 membership packages?
  4. What options is HTR offering for COVID crisis relief?
  5. What do I have to do to take advantage of the renewal offer?
  6. How does HTR membership stack up to other marketing investments?
  7. If my company is on a Premium 2.0 plan currently, do I have to upgrade to a new 3.0 plan and is there any change in pricing?You are welcome to stay on your current 2.0 plan at the same pricing with your current benefits plus the new free benefits added to your membership at no additional charge (see above)
  8. What do I do if my company is a current Premium Member on a 2.0 plan and we want to upgrade to Premium 3.0 Membership Package to take advantage of the additional benefits? Please write in via the live chat on Hotel Tech Report to request an upgrade link.
  9. What is the price change from 2.0 Membership to 3.0 Membership? This year we added tons of new features and benefits but pricing stayed the same with no increase.  The only change to pricing is that we no longer offer the 15% discount for upfront payment but instead offer an upfront payment incentive (includes HotelTechAwards entries, lead credit and review incentive cards) none of which were previously included and this incentive is actually worth more than the 15% discount.

COVID Aid: Membership Renewal Offer Extension + Bonus

If you're reading this it probably means that your annual Premium Membership is up for renewal shortly.  As a thank you to loyal members, we extend a renewal offer prior to your membership expiration.

Typically the renewal offer is activated if you renew your membership prior to your expiration date; however, during COVID we are offering 2 ways to help companies in need (valid through July 1, 2020): 


  1. Option #1: Get a 60-day extension on your renewal offer

    1. 🎁 Offer: Members up for renewal during COVID that want to renew but aren't financially able to during the crisis are eligible for a 60-day extension on the renewal offer.
    2. Eligibility: Existing Premium Members up for renewal between March 1-July 1
    3. Activation: To activate the extension, please write in via the live chat on Hotel Tech Report prior to your membership expiration date and copy this message: "We would like to renew our HTR Premium Membership and take advantage of the renewal offer but would like to request a 60-day extension on our annual membership payment."
  2. Option #2: Double the content credit

    1. 🎁 Offer: To show our appreciation to companies who are able to continue their membership during this difficult period, we will be offering 2x the standard content credit renewal bonus 
    2. Eligibility: Existing Premium Members up for renewal between March 1-July 1 who renew their membership prior to their membership expiration date
    3. Activation: Automatically applied to your account within 48-hours of your renewal upgrade submission

Premium Membership plans change log

HotelTechReport is constantly growing our audience and rolling out new features, benefits and exclusive discounts for Premium Members to constantly increase the value of membership for our members.

About once a year HTR repackages Premium membership plans which occasionally comes with a slight change in pricing to cover the new plan benefits.

For existing members, most new benefits are automatically grandfathered in at no additional charge for the duration of your membership; however, some new benefits do require you to update to the most current version of Premium to access them.

Below shows each version of Premium, any price changes and new benefits that were rolled out (as well as which are included for existing members and which require an upgrade to the current version of premium).

Current versionPremium 3.0




Premium Membership version overview

  • 🚀 Premium v1.0 Membership (Oct 2018): The first membership plan ever rolled out on HotelTechReport which included basic functionality like v1 premium profiles, v1 automated review manager and press release posting.  
  • 🚀 Premium v2.0 Membership (June 2019): Updated membership plans with new benefits including hosted report+unlimited downloads, content credits, discounted sponsored content and advertising, new automation features for the automated review manager and more (Price change from previous year: + ~$1,200/year) 
  • 🚀 Premium v3.0 Membership (April 2020): This year we added thousands of dollars in new features, benefits and discounts for members (Price change from prior year: no price increase to help companies struggling during the COVID crisis)




🚀 Premium 1.0 Membership (Oct 2018)

Member registration date: Upgraded between October 2018 - June 2019.

Benefits included:

  1. Automated review manager (v1) to save time and generate reviews at scale to improve your rankings, reputation and visibility
  2. Upgraded premium profiles (v1) to transform your profiles into your best piece of sales collateral
  3. Respond to reviews to show prospects you're engaged and color any critiques
  4. Press release posting to save hundreds of dollars sharing your companies' latest news, announcements and updates


🚀 Premium 2.0 Membership (June 2019)

  • Member registration date: Upgraded between June 15, 2019 - April 1, 2020
  • Price change: $1200/year

Includes all benefits of 1.0 PLUS:

  1. Update #1: Hosted reports + unlimited downloads
  2. Update #2: Content Credits*
  3. Update #3: Automated Review Manager (v2)
  4. Update #4: Premium profile redesign (v2)
  5. Update #5: Exclusive Access & Discounts on Sponsored Content*

*1.0 members are required to upgrade to current version to access benefit, all other benefits are grandfathered in for the duration of your membership at no additional charge


🚀 Premium 3.0 Membership (latest version)

  • Member registration date: Upgraded between June 15, 2019 - present
  • Price change: No price change.  Upfront payment benefits (see #11 below) replaced previous 15% annual member discount from 1.0 and 2.0 plans

Includes all benefits of 2.0 PLUS:

  1. New Premium Plus and Pro Membership plans
  2. ⚡️Improved lead visibilityAdded visibility to generate more leads via the Lead booster update
  3. 💌 Enhanced review collection: Enhanced functionality for manual verifications, review update requests, internal contests, simultaneous campaigns+campaign analytics
  4. ⚖️ Upgraded comparison pages: Feature Premium profile content in product comparison pages Learn more
  5. 🤑 More discounts: Advertising (Learn more), sponsored content, annual content packages (Learn more) and discounted leads (Learn more)
  6. 💸 Lead credit: Pro and plus plans include substantial lead credit to connect with in market buyers year round*
  7. 👩🏼‍💻Guest posting: Post your thought leadership on HTR to build your brand as a thought leader.*
  8.  📝 Sponsored articles: Get sponsored articles with pro and plus plans*
  9. 📣 Advertising: Build your brand through strategic targeted advertising via the largest audience of hotel tech buyers on the web*
  10. 🛒 Package discounts: New plus and pro membership plans include 30%-40% bundled discounts*
  11. 🎁 Annual Member Upfront payment bonus: HotelTechAwards, lead credit and review incentive cards included with 3.0 plans*

* Existing Premium 1.0 and 2.0 members are required to upgrade to the current version of Premium to access these benefits, all other benefits are grandfathered in for the duration of your membership at no additional charge

Coronavirus update

This promotional opportunity submission deadline has passed View article

______

We've been doing our best not to send any Coronavirus related emails to spare everybody's overloaded inboxes, but wanted to reach out with 3-quick updates and ways we are supporting our tech partners through this unprecedented crisis: 

3-Ways We're Here to Help:

  1. 🆘 Have you suspended billing for your hotel clients? Hotel Tech Report will match your gesture for any premium members who have suspended billing with their hotel clients to help out during this difficult time
  2. 📣 Have a product that can help during the crisis? If your company offers any free products/services that can be helpful to hotels during this time, we want to help you get the word out so let us know
  3. 💡How else can we help? We're looking to crowd source ideas of how we can help our community of vendors and hoteliers during this difficult time

Click here to request aid or promotion or submit an idea

We hope you, your team and your family are staying safe during these crazy times.


Best,
Adam and Jordan
Co-Founders
Hotel Tech Report


P.S. We almost forgot #4...🐶We saved a life! Meet Zeus, HTR's new mascot! 

Due to the COVID crisis, animal rescues have a shortage of volunteers which means tons of animals are being put to sleep. We decided to foster this little guy during the crisis to get him out of the kill shelter.  If you'd like to foster or adopt a pet to keep you company in quarantine let us know and we'll share some tips/helpful resources.

New Benefit: Credit usage alternatives (2.0 plans)

With the rollout of Premium 2.0, one of the new benefits members received was content credits (learn more).  Several members have asked if they can redeem lead credit instead of content credits so we are making this available to all Premium 2.0 Members (joined between June '19 and March '20 ). 


Premium 2.0 Members can now opt for content credits OR lead credits 

As a Premium Member on any 2.0 plan, you may opt for your credits to be used towards leads or content (amount varies based on your plan).  Credits rollover and can be accumulated during the duration of your membership and only expire when your membership is downgraded.  All members must indicate their preference while their membership is active.


Here's how to take advantage of your Premium Membership benefit:

  1. Select your benefit of Lead Credit or Content Credit (here)
  2. Check your content credit balance (here, updated monthly)
  3. Place a content request: sponsored article or guest post

** If you don't have enough credits to place an order, you may purchase additional credits in the content shop
** If you'd like a real time update on your content credits you can request an updated balance at any time via live chat on HTR

New Perk: Added visibility lead booster

While all rankings on HTR are (and always will) be entirely based on customer reviews and the HT Score, there are additional placements throughout the site where premium members get enhanced brand placement and visibility through the lead booster perk.

Visibility and reputation are the key to generating more leads on Hotel Tech Report so making sure you are visible throughout the buying journey is critical which is why we're adding boosted visibility in select unbiased areas of the buyer journey.


Rankings within categories are (and always be) entirely based on customer reviews and the HT Score


But Premium Members can now benefit from thousands of additional (non-ranking based) placements throughout key areas of the buyer journey...enter...the 🚀 lead booster


I. Boosted Visibility in the RFP Workflow

Premium Members will now benefit from added visibility in HTR's RFP builder tool where hoteliers can select feature requirements, upload RFP documents and more to streamline their workflow and gather information faster in the research process to find the best fit for their hotels.


II. Boosted Visibility in Direct Request Modals

Hoteliers typically consider 2-3 options when narrowing down their consideration set during the research process so now Premium Members get priority placement and more chances to slide right into hoteliers' consideration set with boosted visibility in direct lead requests.


III. Boosted visibility in alternatives


2019 Premium Membership Year in Review

Last year at this time when Premium was introduced, we had our first members sign up to Premium 1.0 so its only right to give a shout out to some of our first members (aka. the innovators and the early adopters): Atomize, Quore, Juyo, Hotelogix, IDeaS, HotelIQ, Hotel Effectiveness, GuestRevu and Revinate! 🎉

One year later and we now have nearly every major hotel tech company across the globe from fast growing startups like Bookboost and Pace to major global enterprises like SiteMinder, Cloudbeds, Amadeus, Oracle and OTA Insight.

What's changed since last year for Premium Members

  1. We tripled site traffic from 15k to 49k monthly hoteliers
  2. We launched lead generation (didn't exist on the site last year)
  3. We rolled out new Premium 2.0 plans with tons of new features and benefits for members

What are the new benefits that were rolled out with Premium 2.0 Membership plans?

  1. Significant upgrades to the Premium Review Manager to help you save time, improve your rankings and boost your visibility
  2. Redesigned premium profiles to help you convert more profile visitors
  3. Hosted reports and downloads to add additional intent capture mechanisms
  4. Discounted leads (30% off all leads)
  5. Boosted visibility in the RFP builder
  6. Content credits/coverage to increase brand awareness and visibility (the content credits that are now included with Premium 2.0 alone range from $1,000-$9,000 (startup-->growth plan) which by itself more than covers the nominal price increase for 2.0)
  7. Free GCSC certification to enable your sales teams, differentiate from the competition and build trust with buyers ($2500 for basic members)
  8. Thousands of dollars in new discounts on sponsored content and advertising
  9. Renewal offer for members to get up to $1200 in free lead credit when you renew your membership
  10. Free tickets to HTR's HotelTechAwards part in London 

Even with all of the new discounts and features we rolled out we tried to keep pricing as similar as possible with a nominal ~$100/mo price increase (even just a few of the discounts like content credits and lead discounts more than offset this let alone any of the new features or the new renewal offer for members).

We are beyond excited to have you all aboard and are committed to continuing to add new benefits to make your membership even more valuable in 2020 than we did in 2019. Cheers to another great year ahead and we're looking forward to continuing to empower our members to build your brands and grow your install bases via Hotel Tech Report's community of 49k+ monthly hoteliers and growing ! 🚀

πŸ“– New getting started guides for Premium Members

With all the new features and benefits that have been added to Premium this quarter we decided to put together a few new getting started guides to help you maximize your membership, improve your reputation and boost your visibility.

To lazy to check out the tutorials...? That's fine too. Schedule a call

 

Run an internal contest amongst your team to gather more reviews

Easily invite multiple members of your team to an internal contest using the new Internal Contest feature in the Review Manager to motivate your team and gamify review gathering to boost your rankings (team leaderboard tutorial)

Run multiple automated review campaigns at the same time and track performance

Up until now, each member of your team could only run a single automated review campaign at a time because their campaign templates would be in use for the duration of the automated review campaign (2-weeks).

Now, you can as many review campaigns as you want at the same time and see which ones perform best from the new campaign history tab.

Use cases:

  • Send smaller batch targeted review campaigns instead of mass outreach
  • Launch simultaneous campaigns to clients in different regions in different languages
  • Run multiple campaigns at once with different copy in your templates and see which performs better to improve over time

What's New:

  1. Campaign Setup Wizard: Give your campaign a title, preview your templates and and target specific products to shore up your weaknesses (shout out to Richard @ Quore for the inspiration here!)
  2. Simultaneous campaigns/template lock-in: Send multiple campaigns at once with ease with template lock in where the templates are set at the time you send the campaign and then you can update your templates to send a new one.  Key use cases include collaborative campaigns where multiple team members want to run simultaneous campaigns, running various campaigns to different geo segments of clients who speak different languages, etc
  3. Campaign history tab: See analytics and conversion around the campaigns your team has sent to learn what works best and optimize over time.

Show Previous EntriesShow Previous Entries