Q1 '20 Lead Segmentation: Good news, hoteliers are still looking for tech!
Since the entire industry is undoubtedly struggling and there is constantly grim news left and right--we wanted to offer a glimmer of hope to members of the HTR community by sharing a few of our Q1 lead segmentation metrics during the crisis.
Hotels are closed, vendor sales outreach is frozen and conferences are cancelled for the foreseeable future but the good news is that hoteliers are still thinking about tech and buyers are still doing research. Stay positive hotel techies! #hoteltechstrong
Q1 Lead Segmentation Summary
- 💼 Top lead job title: Owners (45%)
- 🛌 Top property size: Mid-sized up to 200 rooms (39.4%)
- 🏨 Top segment: Boutiques (31%)
- 📍Top region: Europe (37%)
- 🏢 Top department: Operations (28%)
- 🛒 Top category: Property Management Systems (16%)