We identified and resolved a bug in the PPC Bid Manager that affected the “missed clicks” coaching tip inside the auction bidding modal.

The issue caused inaccurate click uplift forecasts to be displayed when advertisers evaluated moving to a higher position.

This was a forecasting display bug — not a billing issue — and it has now been fully fixed.

Advertisers can now see reliable click uplift projections and visibility gains when evaluating bid adjustments.

1. What Happened

🐛 Bug Identified: 

Inside the PPC Auction Bidding modal, advertisers see a coaching tip designed to estimate how many additional clicks could be generated by increasing bid position.

Due to a logic error in the forecasting layer, the projected click uplift and multiplier shown in that tip did not always reflect the true estimated performance difference between:

• Your current position
• The top auction position
• Actual 30-day historical traffic in your category

In certain cases, the projection understated incremental click opportunity.

This did not impact:

• Actual click delivery
• Campaign performance
• Billing or CPC charges

The issue was limited strictly to the forecast numbers displayed in the bidding modal (see below).

2. What We Fixed

✅ Resolved: The forecasting bug has been corrected.

The missed clicks coaching tip now:

• Accurately calculates incremental click volume between positions
• Uses real auction performance data
• Reflects actual 30-day historical traffic patterns
• Displays reliable click multipliers tied to position changes

When the modal shows a projected multiplier (for example, 1.7x), that number now reflects a true estimate of expected uplift based on recent auction behavior.

3. Why this Matters for You

The bidding modal is designed to surface traffic share opportunity inside your category.

Now that the forecasting bug has been fixed, you can clearly see:

• How much traffic the top position is capturing
• How many incremental clicks may be available at higher rank
• The real projected gain associated with moving up one position
• Whether your current bid is leaving available share unclaimed

In competitive auctions, position differences can materially impact visibility and quality since the highest qualified clickers 

If you have not recently reviewed your position using the updated forecasts, there may be incremental demand available that was previously understated in the modal.

What you should do right now

While no action is required, we strongly recommend opening the PPC Bid Manager and reviewing your current position in the bidding modal to evaluate:

• Updated click uplift projections
• Incremental traffic available at higher rank
• Alignment with your current budget and growth goals

If helpful, your account team can walk through your current positioning and projected uplift using the corrected forecasts.