Improving Relevancy of Multi-Product Reviews
After receiving several complaints from members of the community who believe that review syndication is allowing certain companies to collect reviews for lots of their products through review syndication and link pre-filling where in many cases hoteliers are selecting several products but in reality the review and content only pertain to a single product.
The Problem: The problem is that on the one hand, a hotelier who uses multiple products from a single vendor should be able to leave one review. On the other hand, this makes reviews less relevant and in some cases where >3 products are selected the user will only write relevant content for some of the products.
The Solution: Ultimately there are two sides to the argument and there is no right answer but rather its about balancing a seamless and easy experience for hoteliers to review products while also implementing constraints to maintain content relevancy. Therefore we have implemented two key changes:
- Keyword tagging: The review form now will display keyword inspiration to users based on the categories they select and prompt users to use at least one keyword per product category to guide the user to provide more relevant and helpful content.
- 3-product maximum: While hoteliers can still review multiple products, they cannot review more than 3 products to keep their review focused and ensure that they include relevant feedback and content for each of the products they choose to review.
These changes serve to make reviews more reliable, accurate, relevant and helpful for hoteliers.