Lead Program Guidelines Enforcement

Please note that beginning September 1st, in order for a lead to be eligible for the HTR Money Back Guarantee--your company must abide follow HTR's Lead Program Guidelines to ensure that all leads are followed up with in a timely fashion and in accordance with defined best practices:

Migration From Add-Ons 👉 Product Suites & Modules

UPDATE: This change went live on May 6, 2022 Learn more

Historically the way HTR has been structured is that in order to become discoverable in a category and generate leads, you needed to have a product listing/dedicated profile in that category

If the product could be purchased as a standalone product then you would list is as such, and if it was a module/add-on for another core product--then you would list it as an add-on profile.

The problem with this is that in many cases it doesn't make sense to have to create (and manage) an entirely new profile for add-ons since in reality, many times these are just modules with premium capabilities and functionality of another core product suite.

That's why as of next month, HTR will be transitioning from add-ons -> Modules, here's how it works...

If you currently have add-on profiles your reviews will be migrated to the core product and your modules will be created automatically so there is nothing that you need to do, it will all be handled for you.

Added Visibility for Premium Members

The new sub-category pages signal a shift in perspective where there is no longer an emphasis on a 'one size fits all' approach.

Instead the UX of the site is built around buyer persona segmentation and filtering tools to help buyers find the best fit for them based on their property/ies characteristics including: hotel size, property type, location and even PMS.

By putting the power in the hands of users to find their perfect fit based on data in the platform with similar property characteristics to theirs, there is no longer an attempt to make a one size fits all recommendations and as such--the default sort is no longer entirely rankings based (until a user applies their property attribute filters) and now serves as a way for Premium Members to gain added visibility on the site.

The default sort gives all members (any plan/tier) preferred placement and boosted visibility via the default sort and then sorts by HT Score.  

These new placements in the default sort are just one more way, beyond the already existing boosted visibility placements, to give members even more visibility and benefits to drive more leads.

Members will also now receive preferred priority visibility via collections product tiles in organic content produced by HTR (or guest posts submitted by our contributor network) that relate to your category or categories to drive you even more visibility in high intent content to make sure that your brand and products surface as many times as possible throughout the buying journey for your related topics and categories on the site.  View example contributor post with related member inclusion.


Special Thank You to Premium Members

By supporting the HTR platform as members you share in our vision and enable us to continue to develop educational content, tools and campaigns that strive towards our mission of empowering hoteliers to leverage their greatest asset, technology.  Together we help raise awareness that great technology is essential to staying competitive and running a modern hospitality business.  

While we are a community and an industry organization of sorts, we are also a marketing platform and place strong emphasis on performance and value for our members which is why membership is priced to ensure that if our members get even just a single lead each year that they wouldn't have otherwise, it will not only justify their investment but it will guarantee a positive ROI with additional leads, awareness and benefits all generating exponential ROI making sure that HTR is your marketing team's best investment.

With this change, users still have the opportunity to sort and filter by key attributes including the HT Score--but this default sort aims to add even more value and visibility for members at no additional cost to generate an even stronger ROI out of your membership.

(CORRECTION) Awards Year in Review Email

Earlier this morning HTR sent out the annual year in review notification email to all HotelTechAwards participants recapping your annual campaigns.

In order to send this email HTR exports data from the frozen database as of the 12/15 5pm awards deadline and maps the 27 merge fields and data points via Zapier to populate and send the automated notifications.    

Shortly after sending the notification, we identified that one of the 27 fields was not mapped correctly and was fetching from the incorrect column which was the 'final score points value' (shown below).

Please note that this is the only of the 27 variables that was not mapped correctly and in no way impacts your ranking in the awards.  The data to audit in the email is all of the inputs of the raw points score which were all correct (eg. reviews, integrations, partner reccs, employee survey completions, etc). That said, if you would like to receive your corrected/true final points score from the frozen database please reach out via the live chat on site.

We apologize for any confusion this may have caused and please feel free to reach out with any questions you may have.



Winners Guide to the Final Week of the 2022 HotelTechAwards!

It's the final week of the 2022 HotelTechAwards and things are really heating up 🔥 with tons of close races!

By now you've had 13 weeks to collect as many reviews and bonus points as possible, but to help you into the final stretch we've put together a guide to help you pick up last minute bonus points and maximize your chances of winning with recommendations for each day of the final week.


🗓 Monday December 6: Launch Your Final Review Campaign!

The most successful review campaigns include at least one followup (check best practices) so with essentially a week left, if you're going to run a final campaign--today's the day! 

🧮  Review Volume Impact & Milestones

  • Minimum review threshold: Meet the minimum review threshold in your category to make sure you aren't penalized for being under the category average
  • Customer Advocates Bonus: Secure your position as one of the top 3 most reviewed products in your category to earn points or become the most reviewed to maximize the Customer Advocates Bonus
  • Geographic Reach bonus: Get 5 or more reviews from as many countries and regions as you can to maximize your geographic reach bonuses
  • Tie Breakers: In races where two companies have the same amount of points when data is exported, ties are broken based on the product with the most reviews

🚀  Resources to Boost Your Review Volume

  1. Review Campaign Best Practices
  2. Top Ways to Collect Reviews for Basic Members
  3. How to Setup Automated Review Campaigns
  4. Pre-written Copy/Paste Starter Templates
  5. How to Motivate Your Team with an Internal Contest


🗓 Tuesday December 7-8: Submit Verifications for Unverified Reviews

In most cases users verify their review simply and easily right away by clicking the verification link but in some cases a hotelier may just forget or accidentally not click the verification link.  On December 7-8th the Review Manager will be unlocked for all participants to be able to submit manual verifications for reviews that were rejected. Please make sure to carefully follow the requirements as stated on the verification upload modal to ensure that your uploads pass the verification criteria.

👉 Click here to learn how to get unverified reviews verified




🗓 Thursday December 10: Max Out Your Partner Recommendations & Integrations

Partners are a critical part of the hotel tech stack and ecosystem and you earn bonus points for the strength of your partner ecosystem via (1) verified integrations and (2) partner recommendations.

🧮  Impact & Milestones

  • Verified Integrations: Make sure to list and verify each of your integrations to maximize your connectivity score.
  • Partner Recommendations: Reach out to partners to request partner recommendations to maximize your partner recommendations bonus.

🚀  Resources to Maximize Your Partner Ecosystem Points

  1. What if a company won't verify our integration?
  2. Inviting an Unlisted Integration Partner
  3. Hotelier Reviews vs. Partner Recommendations
  4. How to get partner recommendations (copy/paste template inside)




🗓 Friday December 11: Make Sure Your Team Has to Completed the Company Culture Survey

Remember, the Company Culture bonus is awarded to companies who make the 10 Best Places to Work list and is added off-platform after data is exported.  While these bonus points are nominal, they can be MAKE OR BREAK IN CLOSE RACES!

  • If your company makes the list...you get bonus points for Company Culture
  • If your company doesn't make the list...NOTHING HAPPENS!

You have nothing to lose so its worth a chance and can be what makes or breaks close races!

👉 Click here to get the company culture survey to send to your team



🗓 Monday December 14: Final and Report Card Audit

Hopefully by now you've done everything in your power to maximize your points so today is a good day to just check your Reputation Report Card to see if there are any last minute bonus points you can still pick up for any of your products.

👉 Check Your Reputation Report Card




🗓 Tuesday December 15: Awards End, Data Freeze & Dark Period!

👉 Key Dates, Rules & Processes Leading into the Announcement of Winners

🤝 A New Way to Cross Promote Your Top Partners

Loving partner recommendations and showing love to your top partners on HTR?

Ever wish there was a way for your top partners to promote you to their customers and vice versa?

Well...now you can! Introducing the all new Favorite Partners Feature.

How it Works

  1. Step 1: Favorite up to 5 of your top integration partners
  2. Step 2: Upload a quick pitch about why you recommend their product and specifically why its a great fit for users of your product
  3. Step 3: They'll get notified when you favorite them and you'll get notified if they favorite you back
  4. Step 4: 24-hours after one of the partners who have favorited you leaves a review, a notification will go out recommending you as a popular product that is recommended for their company's users


Two Important Things to Keep in Mind

  • Default favorites.  Until you customize your favorites for each of your products, by default favorites will be generated based on your verified integration partners.
  • Favorites by product.  Each one of your products has its own favorites so make sure to customize relevant favorites for each product
  • Multi-product reviews.  If a user leaves a review about multiple of your products, the favorites email logic will select only one of those products to send the favorites email about (so the user doesn't receive multiple duplicative emails)

Country Code Remapping Patch

HTR recently became aware of an edge case related to the mapping of country codes to regions that was introduced along with the deployment of the Poseidon Algorithm update that we are working on a patch for that will be deployed in the next couple of days (expected go live week of 11/22).

  • Impact: Minor.  Impacted only select countries and select reviews.  Some companies may have experienced slightly deflated region and country bonuses if they had reviews from select countries that had mapping issues when the user selected their location via the Google Places API.
  • Issue: Edge case identified where certain country codes were not mapped properly to their region and/or country as it pertains to the calculation in the HT Score algorithm related to global reach bonuses.



What happened?

HTR typically pulls country data from the popular Google Places API (excluding mainland China reviews); however, a select group of countries and regions were found to be “unmatched” in the lookup function causing some vendors to experience artificially deflated country counts in their HTScore indexes.

Which countries were identified to have potential mapping issues?

Below is a list of countries that had anomalous entries in the database and were updated in the lookup function.  One such example is that 517 reviews in the database were classified as originating in ‘Czechia’ while the HTScore algorithm lookup function was searching for the term “Czech Republic” as defined by the Google Places API.

Please note that only a fraction of cases were impacted by these mapping issues in these countries so just because a country is listed does not mean all reviews from that country were not mapped correctly.

List of impacted regions:

  • 'Virgin Islands
  •  'United States of America'
  •  'United Kingdom'
  •  'Turks and Caicos Islands'
  •  'Tanzania'
  •  'Spain'
  •  'Seychelles'
  •  'Saint Martin (French part)'
  •  'Saint Barthélemy'
  •  'Russian Federation'
  •  'Poland'
  •  'Norway'
  •  'Netherlands'
  •  'Netherlands Antilles'
  •  'Myanmar'
  •  'Morocco'
  •  'Maldives'
  •  'Macedonia'
  •  'Luxembourg'
  •  'Korea
  •  'Italy'
  •  'Ireland'
  •  'Greece'
  •  'Germany'
  •  'Gambia'
  •  'France'
  •  'Finland'
  •  'Czech Republic'
  •  'Congo (Kinshasa)'
  •  'China'
  •  'Belgium'
  •  'Bahamas'
  •  'Australia'
  •  'Austria'
  •  'Switzerland'
  •  'Brunei Darussalam'
  •  'Hungary'
  •  'United Arab Emirates'
  •  'Estonia'
  •  'Fiji'
  •  'Indonesia'
  •  'Sweden'
  •  'Cyprus'

Who was impacted and what was the impact?

Most vendors will not notice any difference in their scores or the scores of other products in their categories.  That said, vendors with reviews from the following countries MAY have been impacted; however, not necessarily as these were anomalies and in many cases the review countries were properly classified.  Impacted vendors may have experienced an increase in countries and regions served which would in many cases increase HTScores from understated scores previously visible on the platform.  These changes are extremely rare and likely unnoticeable but some vendors may notice a several point increase in scores as the algorithm begins detecting their accurate country and region counts once the mapping patch goes live.

TIP: Add New Data Fields to Your Lead Followup Automation

One of the additions to the New Lead Inbox is additional data fields that were commonly requested by vendors including: 

  • PMS data
  • Phone #
  • Multi-property intel
  • Estimated deal size

These fields have been added to the CRM Forwarding feature so if you have Lead Followup Automation setup (highly recommended) then make sure to add these new fields to your parser to make sure they get mapped into your CRM and other tools.

* Please note that while recommended, this is optional and your integration will continue to work regardless of whether you add these new fields or not.

📬 Introducing the New Lead Inbox

Introducing, the all new redesigned lead inbox with a new clean design, enriched leads, premium member discounts, deal size calculations, a customizable metrics calculator and more.

  1. ✅Redesigned and simplified inbox design
  2. ✅Enriched lead details (phone number, PMS data, multi-prop)
  3. Dynamically calculate lead deal size calculations and company metrics like ROI and estimated revenue based on your company's internal metrics
  4. Premium Members now get 50% off all leads
  5. ✅ Added targeting to reveal lead PMS data prior to accepting


1. Redesigned and simplified inbox design


2. Enriched lead details with phone number, PMS and multi-property

Please note that if you have CRM forwarding turned on it will continue to work with the new form fields.  If you have Zapier followup automation setup to map fields and automate followup, you can now add the new fields to your integration.


3. Deal sizes and customizable metrics calculator

Dynamically calculate lead deal size calculations and company metrics like ROI and estimated revenue based on your company's internal metrics.  Learn more about how lead metrics and calculations work


4. Member discount increased from 30%-->50%

The 20% increases nearly doubles the previous discount amount available to members of 30% and is included for all members (on any plan) and doesn't require any plan upgrades or increases 🙌


5. Added targeting to reveal lead PMS data prior to accepting

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