πŸ“¬ Introducing the New Lead Inbox

Introducing, the all new redesigned lead inbox with a new clean design, enriched leads, premium member discounts, deal size calculations, a customizable metrics calculator and more.

  1. ✅Redesigned and simplified inbox design
  2. ✅Enriched lead details (phone number, PMS data, multi-prop)
  3. Dynamically calculate lead deal size calculations and company metrics like ROI and estimated revenue based on your company's internal metrics
  4. Premium Members now get 50% off all leads
  5. ✅ Added targeting to reveal lead PMS data prior to accepting


1. Redesigned and simplified inbox design


2. Enriched lead details with phone number, PMS and multi-property

Please note that if you have CRM forwarding turned on it will continue to work with the new form fields.  If you have Zapier followup automation setup to map fields and automate followup, you can now add the new fields to your integration.


3. Deal sizes and customizable metrics calculator

Dynamically calculate lead deal size calculations and company metrics like ROI and estimated revenue based on your company's internal metrics.  Learn more about how lead metrics and calculations work


4. Member discount increased from 30%-->50%


5. Added targeting to reveal lead PMS data prior to accepting

πŸ† Let the 2022 HotelTechAwards begin!

Its September 1st and the annual HotelTechAwards officially kickoff today! 🏎  🏁 

This is arguably the most important HotelTechAwards competition ever. The last 18-months have seen the hotel industry undergo an unprecedented digital transformation.  During this same period, thousands of hotels around the world have changed ownership (or management) and the hospitality workforce has shifted dramatically.

This game of musical chairs amongst hotel tech buyers is creating opportunities for the top hotel tech companies to pull away from the pack.

What separates the best hotel tech companies from the rest?  That's where the HotelTechAwards come in: using data to measure customer satisfaction, partner ecosystem strength, customer support processes, peer trustworthiness and more to determine the most loved products in hotel tech according to the judges that matter most, hoteliers.

Almost every major hotel tech company from San Francisco to Sydney is registered to compete in this year's awards for a chance to win the most coveted award in hotel tech so make sure to start collecting reviews asap to increase your chances of winning.

Below please find a few tips to help you kick things off strong and as always, if you have any questions along the way feel free to reach out anytime via the live chat on HTR--we're here to help!

👇  Scroll down for week 1 tips 👇


Week 1 Tips and Announcements

  • Live leaderboard and coaching checklist activated: The live leaderboard and coaching checklist are now activated so registered companies can check your eligibility status and current standings in real time and get tips to pick up more points
  • Automated review manager is now unlocked for 30-days: Included with your registration is 30-days of unlimited access to the Automated Review Manager, a tool to help you save time, automate your outreach and collect more reviews.  The review manager is now unlocked in all participants dashboards so if you aren't a Premium Member and don't typically have access to the review manager--make sure to take advantage of it to save time and get off to a strong start
  • Coaching tips coming your way: We'll be sending out tips every few weeks to registered companies to checkin and help you focus your efforts on important milestones to stay on the road to victory.  
  • ✅  First target milestone target...Meet the minimum eligibility requirement of 25-reviews as quickly as possible to get a strong start and set your team up for success (you can check your status in the live leaderboard here)

Learn how to launch an automated campaign

30-day free access ends on September 30, 2021


Phase II: HT Score Poseidon Update is now live

Continued from Phase I: HT Score Poseidon Update

Phase II of the Poseidon Algorthim update is now live.  This means that the new rankings that were only vendor facing in the vendor dashboard in Phase I can now be viewed live on HTR throughout the entire site both the hotelier facing site as well as the vendor dashboard.

If you have any questions about the algorithm updates please refer to the scoring documentation or the Phase I announcement.  If you're looking for personalized tips to improve your reputation, rankings and visibility--check out the Report Card and Coaching Checklist in your vendor dashboard.



When does the 3rd and final phase of the update go live?

The final Phase III update (Client bias variable) will be rolled out with the introduction of the Client Bias ranking signal no later than 11/1.  Per the June 16th update:

Client Bias (aka. Share of Voice). Hotel Tech Report’s policy has historically been to accept reviews from multiple users at a single hotel due to the fact that every user has a unique opinion/viewpoint on software.  Having said that, collecting lots of reviews from only a handful of customers that aren't representative of your overall customer base indicates potential risk of bias.  


What is the client bias update?

We’ll use two hypothetical vendors to illustrate the importance of this algorithm patch: Vendor A and Vendor B. Vendor A has 30 reviews from 30 hotels, Vendor B has 30 reviews from 1 hotel client. 

In this example, you can see that while both vendors have the same # of reviews, this is not an apples-to-apples comparison when it comes to credibility and install base since Vendor A has 30 verified hotel clients and Vendor B has only 1. 

The Share of Voice variable will help identify potential client selection bias (aka. cherry picking) that can arise if a vendor is strategically only asking for feedback from a select number of clients versus reaching out to their full install base.


Who will be impacted by the client bias update?

Most companies will not be impacted by this update.  The only companies that will be impacted will be ones who have selectively sought to only seek feedback from lots of users at a small sample of client hotels.

*Note: You can still get a handful of reviews from a single property; however, if all of your reviews are coming from a small amount of properties the algorithm will identify this as potential cherry picking/gaming and your score will be impacted as a result

What can we do to maximize our score for the client bias update?

Just make sure you are reaching out organically for feedback to your client base instead of cherry picking select clients.  Also, take note that while you may certainly collect a handful of reviews from different users at a given hotel--if your strategy has been to try to game the system and collect tons of reviews from a single hotel (or small number of hotels) this will be identified by the algorithm update and your score will be impacted.  Hopefully it goes without saying but...make sure you're review collection is organic, representative and diverse and you are not trying to game the system by gathering lots of a reviews from only a few select clients.  

Phase I: HTScore Poseidon Update Rollout

Phase I of the HTScore Poseidon Algorithm update that was announced back in June is now live.  

Phase I of the rollout gives vendors a chance to see potential impact to their rankings and what they can do to improve before the site wide rollout to all users.  In Phase I vendors have the opportunity to see their new scores privately via their Reputation Report Card and Awards Live Leaderboard and get personalize tips to improve your score before the public rollout later this month (late August) via the Coaching Checklist in your vendor dashboard.

As a reminder, for the next few weeks during Phase I the updated rankings and scoring are only visible to vendors privately via the vendor dashboard and the awards leaderboard to make sure you have plenty of time to check your impact and take any necessary action (if needed) in advance of the update officially going live on the site.




FAQs

Will my ranking and scores be impacted?

While most companies' scores won't be heavily impacted, companies who don't have recent reviews of their products may experience significant drops in ranking and scores.  

How will I know if my HTScore or ranking will drop significantly due to the update?

Head to the Reputation Report Card in your vendor dashboard to check your HT Score and ranking relative to what you see on the front end (ie. your profiles or category pages) of HotelTechReport.com. 

See how to check your score impact


If our products look like they will drop in score or rank after the update goes live, what can we do to mitigate this?

Not to worry, this is exactly why Phase I exists to give your team time to know what to expect and pre-empt any unexpected or undesired changes.  The first thing you'll want to do is review the Coaching Checklist in the Reputation Report card which is sorted by potential impact (most important at the top).  The main reason for companies dropping in score or rank with this update is due to inactivity and lack of recent reviews so this is an easy one to fix and HTR has several resources available to help Basic Members and Premium Members quickly and easily collect recent reviews.

When will the update officially go live to the rest of the site (Phase II)?

Phase II will go live towards the end of August providing vendors several weeks of additional prep time leading into the official rollout to check their impact and collect reviews to mitigate any potential drops in scores/ranking due to inactivity.

HTR Premium for Early Stage

Eligible startups get access to most of HTR's Members only Premium features and benefits at 50% discounted pricing while you get your startup off the ground.

As of June 1, 2021 companies must apply and can remain on startup membership for up to 2-years as long as they are eligible and must apply each year.

Learn more and apply

2022 Budget Season Buyer's Guides Sponsorships Now on Sale

TL;DR

  • What is it...Once a year limited availability sponsorship opportunity for a single vendor to be the exclusive sponsor in each category of HTR's official budget season buyer's guide
  • What's included...High quality turnkey co-branded content, exclusive native advertising placement in your category for a full year on Hotel Tech Report and 1-year content license to leverage the guide throughout your marketing to generate leads
  • When is it available...2022 Budget Season Buyer's Guides are open for sponsors to reserve beginning June 1, 2021
  • Limited availability...Since there is only one spot per year in each category, guides are offered on a first-come-first-served basis
  • A few reasons to become a sponsor...Buyer's guides are one of HTR's best value offerings because they not only include turnkey content production but sponsorship also includes year round exclusivity as well as targeted native advertising front and center to own your category for a full year on HTR.  Budget season is still a few months away so now is the time to solidify brand visibility.  Standing out with a clear message to buyers this budget season is going to be absolutely critical in what is sure to be a noisy world of COVID recovery marketing.

👉 RESERVE YOUR CATEGORY 👈



Related article: Buyer's guide sponsorship FAQs

What is a buyer's guide?

The goal of the budget season buyer's guides is to create a living document that continues to evolve year over year becoming the ultimate primer for each category.  HTR partners with one sponsor per category each year to be the exclusive sponsor of that year's budget season buyer's guide.

While the design and production of each buyers guide is handled by HTR, sponsors are featured prominently throughout the guide and on Hotel Tech Report for a full year through the following year budget season and additionally are able to contribute ideas, insights and content to infuse the guide with their unique expert perspective on the category.

Key Dates & Deadlines

*Underlined = sponsor involvement

  • May 1 -June 1: Premium Member early reservation period
  • June 1-June 30: Regular registration period
  • June 14 - July 6: Partner questionnaire completion period
  • June 15-July 15: HTR designs and produces buyers guides drafts
  • July 15-July 30: Sponsor feedback and content collaboration period (Round 1)
  • August 1 - August 8: HTR implements round 1 feedback
  • August 8 - August 15: Sponsor review period and final revisions (Round 2)
  • August 15 - August 30: HTR implements final revisions
  • September 1: Guides go live as they finish production and begin being promoted on HotelTech Report and sponsors receive hard copy along with 1-year content license
  • Sept 1, 2021-Sept 1, 2022: 1-year buyers guide placement and promotion on Hotel Tech Report through 2022 budget season


Buyers guide sponsor FAQs

  1. What does it mean to be a sponsor?
  2. What are the benefits?
  3. What is the process once my company registers?
  4. How much does it cost?
  5. Is there a performance marketing model available?

πŸ’§New eBook Drop: What do telemedicine, remote work and NFTs have in common?

Telemedicine, remote work, cryptocurrencies, NFTs, mobile ordering...what do all of these have in common?

Each of these trends were inevitable tech enabled shifts in the way we interact and collaborate as a species whose adoption was vastly accelerated by COVID-19.

But while rapidly changing regulation, limited staffing and required physical distancing highlighted the importance of technology to survive in the face of uncertainty, what hoteliers across the world realized is that the benefits of leveraging technology to attract more customers, communicate more seamlessly and improve efficiency stretch far beyond COVID.

👉 Download the 2021 Market Leaders Report

We created this free report packed with data driven insights, product rankings, trend analysis and tons of additional free resources to serve as a primer to all things digital to inspire HTR’s global community of hoteliers as you prepare for the recovery.

Whether you’re looking to adopt contactless checkin to make guests feel more at ease upon arrival, find a channel manager to tap into new distribution channels, upgrade to a modern PMS so you don’t have to kick the hood three times and blow on the steering wheel to check a guest in (joking…kind of) or you're just looking for a resource to share with your team to help them get more familiar with the top tech tools that are available—this report has it all.

Hosted Reports Live Report Limit Reinstated

The rollout of the New Credits & Ledger System brought members more flexibility to use their post credits towards any type of post (eg. press releases, hosted reports or guest posts).

In a short period of time we have seen a flood of hosted reports from a handful of vendors which has caused a few unintended side-effects including (a) other member's reports to get buried and lose visibility (b) dilution of the diversity of the content in the reports library (making it less valuable for hoteliers).

As such, HTR has decided to revise it's policy regarding hosted reports to include:

  1. Members may use their post credits flexibly towards various types of posting
  2. Members may upload new reports using post credits available on their account
  3. Members may post as many hosted reports as they'd like
  4. Members may only host a certain number of hosted reports at a given time in the reports library and this number is based on the number included with your plan (which can be viewed under your plan benefits in the membership portal of the vendor dashboard)

This hybrid policy allows for some of the benefits of flexible posting credits of the new system while also retaining the merits of the initial policy including equal visibility for member content and a diverse array of content for hoteliers.




FAQs

Why is This Update Beneficial for Hoteliers and Vendors?

Ultimately this slight policy update allows all vendors to retain the flexibility of using their post credits towards any type of posting while also ensuring that the report library remains diverse with fair visibility to all members.

  • For hoteliers...ensures that the reports library contains a diverse set of value add content from various member companies across a wide array of topics and categories
  • For vendors...ensures that it isn't a constant race to constantly burn through credits adding more and more new hosted reports to try to keep up and capture mind share in the hosted reports library.  It also ensures that a single vendor (or small subset of vendors) can't hijack the reports library fully and allows for all members to gain visibility for their content.

Have My Benefits Changed from My Plan?

No.  All membership plans include a set number of reports that can be live at a given time in the reports library to capture downloads.  You can find the number of hosted reports that your company can have live in the reports library by viewing your membership plan benefits in the membership portal.


Why Has the Live Report Limit Been Reinstated?

Unfortunately in a short period of time we have already seen an unintended side effect which has been a flood of hosted reports from a handful of vendors which caused other member's reports to get buried.  In addition to hijacking visibility from other members' content, the flood of reports posted from a handful of vendors has diluted the diversity of the content in the reports library on the site making it less valuable for hoteliers.

As such, HTR has decided to reinstate the live report limitations based on membership plans to allow for some of the benefits of flexible posting credits of the new system while also retaining the equality and diversity that came with the initial limit on the number of live reports a single company can host in the reports library at a given time.

This hybrid approach allows for the flexibility of the new credits system while also ensuring that all members get similar visibility in the reports library and that the downloads library retains diversity to increase the value proposition for hoteliers.


What Has Changed About the Hosted Reports Posting Policy

  • Policy #1 (Old Policy): Members had a specific # of hosted reports and they could have that many hosted reports live on the site at any given time
  • Policy #2 (3/10/21- Ledger System Updated Policy): Members receive flexible post credits instead of set quantities of each post type.  Members could then use flexible post credits towards hosted reports with the limit lifted as to the number of simultaneous hosted reports they could have live in the reports library to capture downloads at a given time
  • Policy #3 (4/5/21 - Revised Hybrid Policy): Vendors may use their post credits towards uploading as many hosted reports as they'd like; however, the limit as to the number of simultaneous reports a single company can have live on the site has been reinstated based on your plan

Subsidiary Memberships

Is Your Company a Premium Member with a Subsidiary and You Want to Unlock Membership Benefits for Your Subsidiary without Purchasing a New Membership at Full Price?

Premium Members can now receive discounted Premium Membership for their subsidiaries to access member features, benefits and exclusive discounts without having to purchase an entirely new membership for the separate company.

  • Silver Members: Get 50% discounted Silver Annual Membership for additional subsidiary companies you would like to access member benefits, credits and discounts
  • Gold Members: Includes free Silver Annual Membership for up to 1x subsidiary company
  • Platinum Members: Includes free Silver Annual Membership for up to 3x subsidiary companies

Learn more about discounted subsidiary membership

New Ledger & Credit System for Members

With the rollout of Premium 3.0 came lots of new benefits included with membership packages ranging from guest posting to review incentive cards, sponsored articles, advertising, lead credit and more.  

One of the requests that we've received from lots of members since is the ability to have a more streamlined and centralized place to track and use their various benefits so today we're excited to rollout the all new ledger and credit system 🧮 🚀

  • WHAT: New dashboard home, credits system, ledger and self service guest posting
  • WHY: Make it easier for members to track, manage and use their benefits


New Dashboard Home

Along with the new ledger and credits system comes a newly redesigned dashboard home page that brings a simplified view to the ways you can leverage HTR to educate buyers, build your brand and grow your install base.



New Credits System

In order to simplify benefit tracking, benefits can now be tracked according to the type of item that they are (eg. advertising credit, content credit, posting credit, lead credit).  Credits of each type can be used interchangeably for items that require the same credit type (eg. if you purchase 30 ad credits to run a sponsored retargeting campaign, you can instead decide to use those same ad credits for a different advertising product like an eblast).  

Credits will automatically accrue with your membership and be valid for use throughout the duration of your membership the same as they have been.


New Ledger System

If you are currently a member or have purchased ala cart credits off platform before you know how much of a pain this was.  Now, you can view your credit balances for each type of credit (eg. Advertising credit, Content Credit, Lead Credit) etc right from the settings tab of your vendor dashboard.  The new ledger system is also integrated into Membership Plans so when your plan renews, transactions are automatically created logging the benefits that you received with your membership plan and you will see your credit accounts increase respectively in real time.



Self Service Guest Posting

If your company has post credits available on your account you can use them to post guest posts to build your brand as a thought leader and boost the visibility of your content to reach HTR's audience of 100k+ hoteliers each month by submitting guest posts right through the vendor dashboard.





FAQs

How did my company get starting balances?

If your company has starting balances it means that either a) you have purchased items in the past that have been converted 1-to-1 into the new credits system to simplify tracking and usage or (b) you have an active membership plan that is accruing credits automatically according to your plan benefits.

Can I see my company's history retroactively?

Unfortunately no.  The ledger system is setup to track all transactions (credit purchases and usages) on a go forward basis so any past purchases will not be viewable in the ledger.  That said, you will have a starting balance transaction that will include your company's current credit balances as of the launch date of the new ledger system.  If you have questions about your starting balances or past transactions please feel free to reach out via the on-site live chat and a member of the team will be happy to assist.

Has pricing changed with the new credits system?

No, prices haven't changed.  All prices are the same as they were previously, the only difference is that now you will add credits to your account that can be used interchangeably towards various items instead of having to buy a specific item giving you more flexibility.

Have my membership benefits changed?

No, your membership plan is exactly the same and includes the same benefits as always.  The only difference is that you can now use use credits accrued from your benefits on other items as well.  For example, let's say your plan includes 10 press releases/year which is equal to 10 post credits.  If you want, you could now instead choose to use those 10 post credits towards another type of posting like Guest Posting instead.

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