💧New eBook Drop: What do telemedicine, remote work and NFTs have in common?

Telemedicine, remote work, cryptocurrencies, NFTs, mobile ordering...what do all of these have in common?

Each of these trends were inevitable tech enabled shifts in the way we interact and collaborate as a species whose adoption was vastly accelerated by COVID-19.

But while rapidly changing regulation, limited staffing and required physical distancing highlighted the importance of technology to survive in the face of uncertainty, what hoteliers across the world realized is that the benefits of leveraging technology to attract more customers, communicate more seamlessly and improve efficiency stretch far beyond COVID.

👉 Download the 2021 Market Leaders Report

We created this free report packed with data driven insights, product rankings, trend analysis and tons of additional free resources to serve as a primer to all things digital to inspire HTR’s global community of hoteliers as you prepare for the recovery.

Whether you’re looking to adopt contactless checkin to make guests feel more at ease upon arrival, find a channel manager to tap into new distribution channels, upgrade to a modern PMS so you don’t have to kick the hood three times and blow on the steering wheel to check a guest in (joking…kind of) or you're just looking for a resource to share with your team to help them get more familiar with the top tech tools that are available—this report has it all.

🏆 Top Hotel Tech Products of the Year Announced

Running a hotel is hard and 2020 was the most challenging year in history.

But with every crisis comes opportunity and here at Hotel Tech Report, we've spent the last 3-months scouring the globe for the best tech products to bring your hotel back stronger than ever in 2021.

During the 3-month 2021 HotelTechAwards period, 318,466 hoteliers across 127 countries visited Hotel Tech Report and spent more than 3,000 hours contributing 10,227 verified hotel software product reviews to help you save time, make better vendor decisions and determine the best hotel tech products of the year.

HTR's community of hoteliers from the world's leading hotel companies surfaced innovative products ranging from contactless check-in solutions and next-gen guest messaging all the way to automated revenue management systems and business intelligence software.

We are excited to share with you the best hotel tech products of 2021!

View the full announcement eblast

Winners Guide to the Final Week of the HotelTechAwards!

HotelTechAwards final week game face be like...

It's the final week of the 2021 HotelTechAwards and things are really heating up 🔥 with tons of close races!

By now you've had 13 weeks to collect as many reviews and bonus points as possible, but to help you into the final stretch we've put together a guide to help you pick up last minute bonus points and maximize your chances of winning with recommendations for each day of the final week.

  • 🗓 Tuesday December 8: Launch Your Final Review Campaign!
  • 🗓 Wednesday December 9-10: Submit Verifications for Unverified Reviews
  • 🗓 Thursday December 10: Max Out Your Partner Recommendations & Integrations
  • 🗓 Friday December 11: Make Sure Your Team Has to Completed the Company Culture Survey
  • 🗓 Monday December 14: Final Checkins and Report Card Audit
  • 🗓 Tuesday December 15: Awards End, Data Freeze & Dark Period!




🗓 Tuesday December 8-9: Launch Your Final Review Campaign!

The most successful review campaigns include at least one followup and are launched on a Tuesday or Wednesday (check best practices) so with only 7-days left, if you're going to run a final campaign--today's the day! 

🧮  Review Volume Impact & Milestones

  • Minimum review threshold: Meet the minimum review threshold in your category to make sure you aren't penalized for being under the category average
  • Customer Advocates Bonus: Get the most reviews in your category to earn the Customer Advocates Bonus
  • Geographic Reach bonus: Get 5 or more reviews from 3, 5 or 7 countries to hit Geographic Reach bonus milestones
  • Tie Breakers: In races where two companies have the same amount of points when data is exported, ties are broken based on the product with the most reviews

🚀  Resources to Boost Your Review Volume

  1. Review Campaign Best Practices
  2. Top Ways to Collect Reviews for Basic Members
  3. How to Setup Automated Review Campaigns
  4. Pre-written Copy/Paste Starter Templates
  5. How to Motivate Your Team with an Internal Contest


🗓 Wednesday December 9-10: Submit Verifications for Unverified Reviews

In most cases users verify their review simply and easily right away by clicking the verification link but in some cases a hotelier may just forget or accidentally not click the verification link.  On December 9-10 the Review Manager will be unlocked for all participants to be able to submit manual verifications for reviews that were rejected. 

👉 Click here to learn how to get unverified reviews verified




🗓 Thursday December 10: Max Out Your Partner Recommendations & Integrations

Partners are a critical part of the hotel tech stack and ecosystem and you earn bonus points for the strength of your partner ecosystem via (1) verified integrations and (2) partner recommendations

🧮  Impact & Milestones

  • Verified Integrations: Make sure to list and verify each of your integrations.  Milestone bonus points awarded when you meet the average number of integrations and when you become the most integrated product in your category
  • Partner Recommendations: Reach out to partners to request partner recommendations.  Earn bonus points when you achieve 5, 10 and 15 partner recommendations for your product

🚀  Resources to Maximize Your Partner Ecosystem Points

  1. What if a company won't verify our integration?
  2. Inviting an Unlisted Integration Partner
  3. Hotelier Reviews vs. Partner Recommendations
  4. How to get partner recommendations (copy/paste template inside)




🗓 Friday December 11: Make Sure Your Team Has to Completed the Company Culture Survey

Remember, the Company Culture bonus is awarded to companies who make the 10 Best Places to Work list and is added off-platform after data is exported.  While these bonus points are nominal, they can be MAKE OR BREAK IN CLOSE RACES!

  • If your company makes the list...you get bonus points for Company Culture
  • If your company doesn't make the list...NOTHING HAPPENS!

You have nothing to lose so its worth a chance and can be what 

👉 Click here to get the company culture survey to send to your team



🗓 Monday December 14: Final and Report Card Audit

Hopefully by now you've done everything in your power to maximize your points so today is a good day to just check your Reputation Report Card to see if there are any last minute bonus points you can still pick up for any of your products.

👉 Check Your Reputation Report Card




🗓 Tuesday December 15: Awards End, Data Freeze & Dark Period!

👉 Key Dates, Rules & Processes Leading into the Announcement of Winners

Final Stretch of the 2021 HotelTechAwards

On December 15th, the 2021 HotelTechAwards period comes to an end and all companies will have had a full 14-weeks (Sept 1-Dec 15) to earn as many points as possible per the competition scoring rubric.  Please note that to ensure a fair competition for all participants, the December 15th deadline is firm and final with NO EXCEPTIONS.  


Upcoming Dates to Keep in Mind

  1. ✅  December 9-10 Review Inbox Access Period
  2. 🏁  December 15: Competition Deadline
  3. 🧮  December 16-18: Analysis and Data Audit
  4. 🌚  December 21-31: Winner Determination + Go Dark Period
  5. 🤫  First week of January: Winners Notified
  6. 🥇  Tuesday January 12, 2020: Public Announcement of Winners

Learn more about what happens on December 15th after the cutoff deadline


HotelTechAwards Home Stretch FAQs

  • (Q1) Will the review manager be unlocked again to submit last minute verifications for reviews where the user didn't click the verification link?
  • (Q2) What should I be focused on leading into the final stretch of the awards?
  • (Q3) If I'm showing in 1st place in the leaderboard on December 15th @ 5pm when data is frozen does that mean I've won my category?

Check out the answers to the FAQs




Some Awards Participants Missing Review Manager Access (RESOLVED)

Any non-members registered in the 2021 HotelTechAwards will have 30-days of unlimited access to run unlimited campaigns (to unlimited users).

This is a new benefit for 2021 HotelTechAwards participants and gets automatically unlocked based on registration.  

  • 🐞BUG: It has been brought to our attention that the review manager tab is unlocked, but the clients tab (where you upload users) and the templates tab (where you customize your templates) are not unlocked for awards participants
  • 🚨STATUS: Our team is working on a fix for this bug (Expected/target resolution: Wednesday September 9 @ 11am PST)

HELP FOR COMPANIES IMPACTED: All non-members will get an additional week added to their 30-days access extending their access from September 30th to October 7th)

10 New Review Manager Features

  1. Vendor verifications
  2. Link Pre-Filling
  3. Mass Followup
  4. See Anonymous Reviews
  5. Filter Reviews by Product
  6. Filter Reviews by Status
  7. Improved Template Formatting
  8. Send Test Campaigns
  9. Review Exports & Suppression List
  10. New copy/paste templates library


Vendor Verifications

Get unverified reviews verified faster with self-verifications. Premium members can now utilize a new type of verifications, self verification.  Self verifications mean you have to reach out to hoteliers fewer times while getting more reviews approved and verified.


Link Pre-Filling

Pre-fill links to run targeted campaigns to users and pre-select the products they use to reduce fields and increase conversion.

⏯Pre-filling links (in the review manager)

⏯Pre-fill links (outside of the review manager)



Mass Followup

Followup with users who didn't leave a review after campaigns are complete without going 1-by-1. Once users complete a campaign, then what? Instead of going one by one you can now bulk select and send a mass outreach template to lots of users at once.


See Anonymous Reviews

Feature request shout out: Michelle @ HelloShift


Filter Reviews by Product

Filter reviews by product to save time flipping between profiles. Save time flipping between profiles to read reviews and see which products each reviewer chose to review right from the review manager and filter your reviews by product to more easily find specific reviews.

Feature request shout out: Michelle @ HelloShift


Filter Reviews by Status

Easily sort reviews by status to see when reviews are pending, which reviews you need to respond to or to hunt down rejected reviews and get them verified.

Feature inspiration shout out: Elena @ Monscierge


Improved Template Formatting

If you have tried pasting text into the custom templates in the automated review manager previously you may have noticed that the formatting carries over and can lead to inconsistencies if you don't reformat the styles from within the review manager.  Now the templates feature will automatically strip out excess formatting to ensure consistency in your templates.

Feature request shout out: Marvin and Ari @ RoomPriceGenie


Send Test Campaigns

Preview your campaigns before you press send.


Export Reviews

Members can now request an export of review data for internal analysis to share with product, customer success and marketing teams right from the review manager. (Note: Only company admins can access this feature). You can also download a suppression list right from the review manager.

👏 Feature request inspiration shout out: Saahil @ Oaky


Copy/Paste Templates Library

We recently added a new templates library section to the help center that includes inspiration for copy/paste templates for your team to use and to add to the review manager to help you save time and increase conversion.  Be sure to check out our latest high converting templates for collecting reviews during COVID times.

2020 HotelTechAward winner perks update

Original Update: 2020 HotelTechAwards Perks Package

Round 1 of the 2020 winner perks went live February including: 📣 Promotion on the 2020 winner's landing page (+20,000+ hotelier e-blast), 🥇Winners badge added to your profile, 🎟 Tickets to the HotelTechAwards party in London.

...but there were still a few items still pending that are now live with full details below. 


TL; DR

Here's the quick update on each of your remaining perks (more detail on each below):

  • 📖 Lead gen look book: Its live and went out to 25k hoteliers this week.  Winners were also emailed a hard copy and 1-year content license
  • 🖼 Limited edition office print: Winners have been emailed their high res limited edition office (or home office...) print
  • 💸 15% back in free lead credit & 🎁 custom package requests: Winners have been sent an email with their spend amount to verify. Once you do the 15% back in free lead credit will be added to your account.  Also, for companies who requested custom packages, your package is available upon request.
  • 📖 Buyer's Guide exclusivity: The buyers guide exclusivity period has been extended through June 1





With everything going on in the world we've been trying to figure out the best way to close out the final HotelTechAwards initiatives and perks for winners and have been hoping things would clear up a bit but unfortunately it looks like that won't be happening anytime soon.

Since this is our reality for the next several months, we have decided to close out and/or launch each of the remaining initiatives/perks for 2020 HotelTechAward winners.



I. 2020 Lead Gen Look Book

We've been hesitant to release and promote this too overtly during the crisis thinking too much promotion during a difficult time won't leave a great taste with hoteliers.

That said, since there isn't an end in the foreseeable future, we've decided to release the look book and promote it in a tactful way

What to know:

  • It's live. The 2020 HotelTechIndex Report (aka. look book) featuring 2020 winners is now live here
  • It's being promoted. The report is being promoted on HTR, to our email list of 25,000+ hoteliers and via social media (paid and organic)
  • Your copy is ready. 2020 winners have been emailed their hard copy with a 1-year license to leverage the report in your own marketing and demand generation (ie. use it as gated co-branded content to capture leads on your brand.com)




II. 2020 HotelTechAwards Limited Edition Office Print

We initially planned to bring these prints to ITB Berlin but after the conference was cancelled, we have decided to instead send high res digital copies of your limited edition office print.

On the plus side, now you can share it with each of your offices or all of your employees to put up in their new home offices (talk about an epic Zoom backdrop 😉).

  • Make your office look like a million bucks. The concept was to design a limited edition custom print inspired by a famous artist to create something physical that would be awesome to hang in your office that the whole team could enjoy and would commemorate your hard fought victory in the awards.  This year's limited edition print was inspired by Ed Ruscha, a famous California contemporary artist known for his iconic lettered prints one of which recently sold at auction for $30M!
  • Limited edition. There are only 25 prints in the series and each is customized to a winning company with your brand, logo, color scheme and edition number to fit your office vibe.
  • Ready for print.  Prints were designed high res ready for print up to 48" (Width) x 36" (Height).
  • Send us a pic. Send us a pic of your print framed and hung in your office common area or CEO's office to get $150 in free lead credit added to your account.



III. 15% Back in Lead Credit Perk + Custom Packages

  • 15% back in lead credit has been processed: One of the perks of winning was to receive 15% back in free lead credit on any new purchases made between 2/1/20-3/15/20 (up to $2,000/company).  We have calculated your spend and sent an email so just make sure to respond confirming the amount and we'll get your free lead credit added ASAP.
  • Custom package requests are ready: Companies who requested to take advantage of the perk by getting a custom annual package from Hotel Tech Report, your custom package is ready.   Given the current crisis, we have decided not to send these packages out to be sensitive to the fact that times have changed quite a bit since your request was placed.  If you would still like to receive your custom package offer: 
    • (a) Please let us know and we will be happy to send it along for your review
    • (b) We are offering an extension on the additional 15% back in lead credit perk on custom packages through December 31, 2020 for any companies who would still like to move forward with their package


IV. 2021 Buyer's Guides

We've extended the deadline for securing your category's annual buyers guide report from March 1st to June 1st before the guide will be opened up to other vendors in the community Reserve here (use access code '2021EARLYRES15BACK')

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