Final Stretch of the 2021 HotelTechAwards

On December 15th, the 2021 HotelTechAwards period comes to an end and all companies will have had a full 14-weeks (Sept 1-Dec 15) to earn as many points as possible per the competition scoring rubric.  Please note that to ensure a fair competition for all participants, the December 15th deadline is firm and final with NO EXCEPTIONS.  


Upcoming Dates to Keep in Mind

  1. ✅  December 9-10 Review Inbox Access Period
  2. 🏁  December 15: Competition Deadline
  3. 🧮  December 16-18: Analysis and Data Audit
  4. 🌚  December 21-31: Winner Determination + Go Dark Period
  5. 🤫  First week of January: Winners Notified
  6. 🥇  Tuesday January 12, 2020: Public Announcement of Winners

Learn more about what happens on December 15th after the cutoff deadline


HotelTechAwards Home Stretch FAQs

  • (Q1) Will the review manager be unlocked again to submit last minute verifications for reviews where the user didn't click the verification link?
  • (Q2) What should I be focused on leading into the final stretch of the awards?
  • (Q3) If I'm showing in 1st place in the leaderboard on December 15th @ 5pm when data is frozen does that mean I've won my category?

Check out the answers to the FAQs




Some Awards Participants Missing Review Manager Access (RESOLVED)

Any non-members registered in the 2021 HotelTechAwards will have 30-days of unlimited access to run unlimited campaigns (to unlimited users).

This is a new benefit for 2021 HotelTechAwards participants and gets automatically unlocked based on registration.  

  • 🐞BUG: It has been brought to our attention that the review manager tab is unlocked, but the clients tab (where you upload users) and the templates tab (where you customize your templates) are not unlocked for awards participants
  • 🚨STATUS: Our team is working on a fix for this bug (Expected/target resolution: Wednesday September 9 @ 11am PST)

HELP FOR COMPANIES IMPACTED: All non-members will get an additional week added to their 30-days access extending their access from September 30th to October 7th)

10 New Review Manager Features

  1. Vendor verifications
  2. Link Pre-Filling
  3. Mass Followup
  4. See Anonymous Reviews
  5. Filter Reviews by Product
  6. Filter Reviews by Status
  7. Improved Template Formatting
  8. Send Test Campaigns
  9. Export Reviews
  10. New copy/paste templates library


Vendor Verifications

Get unverified reviews verified faster with self-verifications. Premium members can now utilize a new type of verifications, self verification.  Self verifications mean you have to reach out to hoteliers fewer times while getting more reviews approved and verified.


Link Pre-Filling

Pre-fill links to run targeted campaigns to users and pre-select the products they use to reduce fields and increase conversion.

⏯Pre-filling links (in the review manager)

⏯Pre-fill links (outside of the review manager)



Mass Followup

Followup with users who didn't leave a review after campaigns are complete without going 1-by-1. Once users complete a campaign, then what? Instead of going one by one you can now bulk select and send a mass outreach template to lots of users at once.


See Anonymous Reviews

Feature request shout out: Michelle @ HelloShift


Filter Reviews by Product

Filter reviews by product to save time flipping between profiles. Save time flipping between profiles to read reviews and see which products each reviewer chose to review right from the review manager and filter your reviews by product to more easily find specific reviews.

Feature request shout out: Michelle @ HelloShift


Filter Reviews by Status

Easily sort reviews by status to see when reviews are pending, which reviews you need to respond to or to hunt down rejected reviews and get them verified.

Feature inspiration shout out: Elena @ Monscierge


Improved Template Formatting

If you have tried pasting text into the custom templates in the automated review manager previously you may have noticed that the formatting carries over and can lead to inconsistencies if you don't reformat the styles from within the review manager.  Now the templates feature will automatically strip out excess formatting to ensure consistency in your templates.

Feature request shout out: Marvin and Ari @ RoomPriceGenie


Send Test Campaigns

Preview your campaigns before you press send.


Export Reviews

Members can now export review data to share with product, customer success and marketing teams right from the review manager. (Note: Only company admins can access this feature)

👏 Feature request inspiration shout out: Saahil @ Oaky


Copy/Paste Templates Library

We recently added a new templates library section to the help center that includes inspiration for copy/paste templates for your team to use and to add to the review manager to help you save time and increase conversion.  Be sure to check out our latest high converting templates for collecting reviews during COVID times.

2020 HotelTechAward winner perks update

Original Update: 2020 HotelTechAwards Perks Package

Round 1 of the 2020 winner perks went live February including: 📣 Promotion on the 2020 winner's landing page (+20,000+ hotelier e-blast), 🥇Winners badge added to your profile, 🎟 Tickets to the HotelTechAwards party in London.

...but there were still a few items still pending that are now live with full details below. 


TL; DR

Here's the quick update on each of your remaining perks (more detail on each below):

  • 📖 Lead gen look book: Its live and went out to 25k hoteliers this week.  Winners were also emailed a hard copy and 1-year content license
  • 🖼 Limited edition office print: Winners have been emailed their high res limited edition office (or home office...) print
  • 💸 15% back in free lead credit & 🎁 custom package requests: Winners have been sent an email with their spend amount to verify. Once you do the 15% back in free lead credit will be added to your account.  Also, for companies who requested custom packages, your package is available upon request.
  • 📖 Buyer's Guide exclusivity: The buyers guide exclusivity period has been extended through June 1





With everything going on in the world we've been trying to figure out the best way to close out the final HotelTechAwards initiatives and perks for winners and have been hoping things would clear up a bit but unfortunately it looks like that won't be happening anytime soon.

Since this is our reality for the next several months, we have decided to close out and/or launch each of the remaining initiatives/perks for 2020 HotelTechAward winners.



I. 2020 Lead Gen Look Book

We've been hesitant to release and promote this too overtly during the crisis thinking too much promotion during a difficult time won't leave a great taste with hoteliers.

That said, since there isn't an end in the foreseeable future, we've decided to release the look book and promote it in a tactful way

What to know:

  • It's live. The 2020 HotelTechIndex Report (aka. look book) featuring 2020 winners is now live here
  • It's being promoted. The report is being promoted on HTR, to our email list of 25,000+ hoteliers and via social media (paid and organic)
  • Your copy is ready. 2020 winners have been emailed their hard copy with a 1-year license to leverage the report in your own marketing and demand generation (ie. use it as gated co-branded content to capture leads on your brand.com)




II. 2020 HotelTechAwards Limited Edition Office Print

We initially planned to bring these prints to ITB Berlin but after the conference was cancelled, we have decided to instead send high res digital copies of your limited edition office print.

On the plus side, now you can share it with each of your offices or all of your employees to put up in their new home offices (talk about an epic Zoom backdrop 😉).

  • Make your office look like a million bucks. The concept was to design a limited edition custom print inspired by a famous artist to create something physical that would be awesome to hang in your office that the whole team could enjoy and would commemorate your hard fought victory in the awards.  This year's limited edition print was inspired by Ed Ruscha, a famous California contemporary artist known for his iconic lettered prints one of which recently sold at auction for $30M!
  • Limited edition. There are only 25 prints in the series and each is customized to a winning company with your brand, logo, color scheme and edition number to fit your office vibe.
  • Ready for print.  Prints were designed high res ready for print up to 48" (Width) x 36" (Height).
  • Send us a pic. Send us a pic of your print framed and hung in your office common area or CEO's office to get $150 in free lead credit added to your account.



III. 15% Back in Lead Credit Perk + Custom Packages

  • 15% back in lead credit has been processed: One of the perks of winning was to receive 15% back in free lead credit on any new purchases made between 2/1/20-3/15/20 (up to $2,000/company).  We have calculated your spend and sent an email so just make sure to respond confirming the amount and we'll get your free lead credit added ASAP.
  • Custom package requests are ready: Companies who requested to take advantage of the perk by getting a custom annual package from Hotel Tech Report, your custom package is ready.   Given the current crisis, we have decided not to send these packages out to be sensitive to the fact that times have changed quite a bit since your request was placed.  If you would still like to receive your custom package offer: 
    • (a) Please let us know and we will be happy to send it along for your review
    • (b) We are offering an extension on the additional 15% back in lead credit perk on custom packages through December 31, 2020 for any companies who would still like to move forward with their package


IV. 2021 Buyer's Guides

We've extended the deadline for securing your category's annual buyers guide report from March 1st to June 1st before the guide will be opened up to other vendors in the community Reserve here (use access code '2021EARLYRES15BACK')

2020 Market Leaders Index Report Update

Each year the winners of the HotelTechAwards are featured in HTR's annual product look book and each winner receives both featured placement as well as a hard copy to leverage in your digital marketing and lead generation.

The 2020 Market Leaders Index Report draft is now ready for winners to review! 🎉

  • Launch date: Will be launching the look book on Monday March 23rd so please make sure to flip through to your featured placement and review the copy
  • Revisions: If you have any revisions, edits or changes please note that they must be submitted via the live chat on HTR or by replying to this email no later than 5pm PST next Wednesday March 18th
  • Your hard copy: Once the look book goes live, we will send along a hard copy with your 1-year content license to leverage the look book in your own digital marketing and lead gen campaign

If you have any questions feel free to reach out via the live chat on HTR

2020 HotelTechAwards Data freeze period for participating companies to verify your stats

TL;DR

  • Data has been exported: As of the cut-off time stated in the official 8/1/19 awards announcement, data has officially been exported from the platform and no new data will count towards the awards as noted in the closing bell announcement
  • Data freeze period: No reviews or partner recommendations will be published between the data export cut-off (12/15) and this Friday (12/20)
  • Data verification window: All companies participating in the 2020 HotelTechAwards will receive an email with their live score after the data export with an opportunity to audit their own score and data from the export
  • Winners determined: After the data verification window closes, Hotel Tech Report will be determining winners and auditing all data over the holidays. Winners will be notified in the first week of the new year

Awards closing bell

Several vendors have reached out asking for extensions to gather more reviews or get last minute reviews verified after the awards closing bell. Unfortunately we are not able to offer any extensions or changes to the competition guidelines.

Announcement & Guidelines: (8/1/19) 2020 HotelTechAwards: New scoring variables, key dates, award types and more

Per the guidelines outlined in the August 1, 2019 announcement, the awards period closes December 15, 2019 and data is exported from the platform the following morning (shown here).

Please note

  1. There will be no exceptions or extensions to the deadline. The guidelines for the awards have been clearly stated for all companies to follow the same rules and therefore we are unable to offer any extensions. All companies had the same 4-month window to collect reviews.
  2. Unverified reviews as of the closing date will not be counted. Unverified and rejected reviews are not factored into the HT Score algorithm and therefore do not count towards your HT Score in the HotelTechAwards final calculation. All participating companies have had the same 4-month window to gather verified client reviews per the guidelines and we are not able to offer any exceptions or extensions as these would be changes to the guidelines and not fair to companies who followed them. If reviews were rejected or are pending verification from the user after the closing deadline, they will not count.

IMPORTANT: Under no circumstances can there be changes or exceptions made after data is exported on December 16th. All companies had the same window to collect verified reviews and we have the data export date in place to ensure that the competition is fair for all companies and we appreciate your understanding of the importance of this.

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