Introducing the App Store API

Want to add HTR product ratings to enrich the experience for your user's in your app store, integrations page or marketplace?

The App Store API gives forward thinking media partners, app stores, marketplace facilitators and service providers API access to HTR's data set allowing approved partners to easily enrich their product with HTR ratings and reviews to add helpful context for users and bring your app stores to life. 

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Feature Groups

One of the biggest pain points hoteliers have when selecting software is being inundated with a laundry list of features that aren't standardized and take time and effort to organize, prioritize and figure out which ones they care about and need and compare vendors.

Today, we're rolling out the new feature groups feature (no pun intended) to make it easier than ever for hoteliers to understand, visualize and compare the core capabilities of products to quickly understand the most important aspects to focus on.

Related Update: Introducing Product Modules


New Site Navigation, Mega Menu & Vendor Toolbar

Today we rolled out a redesign to the main site navigation on HTR to bring more content front and center and help users quickly find their way to relevant information.


New Site Wide Navigation Mega Menu

The site wide navigation is the main way that users navigate HTR and now the new design creates focused department based hubs of categories, products and content front end center throughout the user experience.

New Vendor Toolbar

Along with the new site-wide navigation comes a redesigned vendor tool bar to replace the old design.


New Sub-Categories Pages

As of this week we're rolling out redesigned sub-category pages.  These pages will serve as hubs for relevant content about each sub-category with new filters to help users move beyond a single top solution recommendation and instead help users identify the solution that is right for them.


Key changes: 

  1. 🎯 Segment based recommendations & buyer personas
  2. ⚙️ New data filters to give users the power to find the right fit
  3. 📖 Unified content hub of helpful resources


🎯 Segment Based Recommendations & Buyer Personas

There is no best overall vendor in any given category nor has there ever been just as there is no single best hotel asset.  But to make comparisons amongst hotels asset managers and buyers use metrics like REVPAR and similarly HTR uses the HT Score.  

The reason for this is that popularity is not a strong indicator of fit (or it would just be a bigger is better competition).  Having said that, popularity does tend to be a strong indicator of fit when applying segmentation (ie. most popular for resorts, most popular in Europe, etc).  For example, an mobile ordering solution that is recommended by lots of resorts is more likely to be a good fit for a resort looking for mobile ordering than a vendor who is not recommended by other resorts.

For this reason we have created the new buyer personas that outline hotel types that tend to have unique attributes which lead them to make similar tech purchasing decisions.

At a glance users can now quickly see that there is no one size fits all solution but rather there are different tools that serve different types of properties with unique need.  


⚙️ New data filters to give users the power to find the right fit

The new data filters enable HTR to move beyond a single overall ranking and instead allow users to quickly refine the rankings based on their own criteria including hotel size, city, region, hotel type or even PMS.


📖 Unified Content Hub of Helpful Resources

The new category pages are jam packed with helpful resources for buyers giving them tons of free tools, resources and content all related to the category they are researching including: 

  • Recommended articles
  • Free report downloads
  • Category buyers guide
  • In-depth deep dive (overview, benefits, features, pricing, implementation and FAQs)
  • Related categories

🇺🇦 Hospitality for Peace Campaign is Now Live!

We're excited to share that the Hospitality for Peace initiative is now live! (view press release)

We've already raised $52,500 from fellow hotel tech companies to provide much needed humanitarian relief in Ukraine.

CURRENT FUNDING UP TO $393,227! track progress live


On top of that, corporate partners have committed to matching an additional $280,000 when the campaign reaches $100k (view corporate partners)

"Alone we can do so little; together we can do so much." ~ Hellen Keller

Needless to say, we're stronger and can make more of an impact when we work together as a community--and that's where you come in... 

  • In order to unlock the full amount of match donations, we need to raise $100k from the community during the 30-day campaign between now and April 15
  • Hotel tech companies have already donated $52,500 which means we only need to raise an additional $47,500k to unlock the full match donations
  • We need your help to spread the word to your employees, colleagues and customers to make sure we hit the $100k milestone needed to unlock the full corporate match donations

A few easy ways you can help: 

  1. Post on social media to help spread the word
  2. Email your customers and partners
  3. Email your employees & encourage them to share with their network
  4. Add the solidarity ribbon to your website
  5. Make a donation

To make it even easier for you to help spread the word and make an impact, we created copy/paste email templates and graphics for you to use.

We appreciate any support you and your team can provide to help maximize our impact as a community!

🇺🇦 Hospitality for Peace (kicking off next week)

Over the past 2 weeks we've been brainstorming ways to provide support to those impacted by the humanitarian crisis in Ukraine.

Our first thought was to make a donation as quickly as possible to a cause that has boots on the ground--so we made a $25,000 donation to World Central Kitchen (WCK).

We've also had a few members of the community reach out asking if we're organizing any community wide initiatives so...we got to work and the Hospitality for Peace Ukraine Relief Campaign was born.

A few reasons we decided to launch this campaign:

  1. Make it easy for companies who want to help but aren't sure the best way to
  2. Rally the community to reach a larger collective audience together to generate more awareness and donations
  3. Achieve corporate matching milestones faster by aggregating donations
  4. Amplify the impact of every dollar donated through corporate matching
  5. Increase the incentive for individuals to help via knowing their donation will make more of an impact

Together with our first few corporate partners, the campaign already has over $250,000 committed to support the relief efforts so please reach out via the live chat if your company is interested in joining the initiative and supporting the campaign.

Even if your company isn't able to make a donation or become a match partner, there are still ways to help by spreading the word when the campaign goes live to help us reach our goal of raising $100k from the community (which will unlock the full corporate sponsor match donations).

We know it's a quick turnaround but given the urgency of the situation we're going to be acting quickly and kicking off the campaign next week so please reach out if your company is interested in joining as a match partner, donor or promoter.

Likelihood to Recommend Rating Into Focus

 Previously the review form used to capture an overall rating and a likelihood to recommend rating.  Since both were essentially two versions of an overall user rating they were duplicative which is why likelihood to recommend was (and always has) been the 'overall rating' factored into the HT Score to avoid duplicative counting of similar ratings.

In order to simplify the review form and show the more important variable front and center, the overall rating (/5) has been deprecated fully to reduce form fields and avoid capturing ratings that didn't count towards scoring and likelihood to recommend now shows in the UI in areas where the overall rating showed previously.  Likelihood to recommend has always been the most important rating in the HT Score and therefore it is being moved front and center in the UI to better reflect its significance.

FAQS

  1. Does this change impact scoring? No, this DOES NOT impact scoring in any way.  It just changes the primary variable that shows in view in notifications, the review form and review manager as the focus variable
  2. Was likelihood to recommend rating captured before? Yes, this variable has always been collected and has always been the most important of the ratings.  The only change is that it used to be on page 2 of the review form, now it is the first question on the first page.

As a result, there are three areas you will see the likelihood to recommend rating surfaced as the focused variable:


1. Moved from Page 2 to Page 1 of the Review Form


2. Moved into Focus in New Review Notifications

3. Moved Into Focus in the Review Manager


♻️ Subsidiary Dashboard Switcher

Managing multiple subsidiary companies and need an easier way to switch between company dashboards? 

Introducing the new subsidiary dashboard switcher 🙌

If you have access to multiple companies' vendor dashboards the company switcher will appear across your dashboards so you can more easily and quickly switch between your subsidiaries' dashboards.

Related update: Discounted membership for subsidiaries Interested in discounted subsidiary membership?

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