Introducing the App Store API

Want to add HTR product ratings to enrich the experience for your user's in your app store, integrations page or marketplace?

The App Store API gives forward thinking media partners, app stores, marketplace facilitators and service providers API access to HTR's data set allowing approved partners to easily enrich their product with HTR ratings and reviews to add helpful context for users and bring your app stores to life. 

Learn more


Migration From Add-Ons 👉 Product Suites & Modules

UPDATE: This change went live on May 6, 2022 Learn more

Historically the way HTR has been structured is that in order to become discoverable in a category and generate leads, you needed to have a product listing/dedicated profile in that category

If the product could be purchased as a standalone product then you would list is as such, and if it was a module/add-on for another core product--then you would list it as an add-on profile.

The problem with this is that in many cases it doesn't make sense to have to create (and manage) an entirely new profile for add-ons since in reality, many times these are just modules with premium capabilities and functionality of another core product suite.

That's why as of next month, HTR will be transitioning from add-ons -> Modules, here's how it works...

If you currently have add-on profiles your reviews will be migrated to the core product and your modules will be created automatically so there is nothing that you need to do, it will all be handled for you.

Added Visibility for Premium Members

The new sub-category pages signal a shift in perspective where there is no longer an emphasis on a 'one size fits all' approach.

Instead the UX of the site is built around buyer persona segmentation and filtering tools to help buyers find the best fit for them based on their property/ies characteristics including: hotel size, property type, location and even PMS.

By putting the power in the hands of users to find their perfect fit based on data in the platform with similar property characteristics to theirs, there is no longer an attempt to make a one size fits all recommendations and as such--the default sort is no longer entirely rankings based (until a user applies their property attribute filters) and now serves as a way for Premium Members to gain added visibility on the site.

The default sort gives all members (any plan/tier) preferred placement and boosted visibility via the default sort and then sorts by HT Score.  

These new placements in the default sort are just one more way, beyond the already existing boosted visibility placements, to give members even more visibility and benefits to drive more leads.

Members will also now receive preferred priority visibility via collections product tiles in organic content produced by HTR (or guest posts submitted by our contributor network) that relate to your category or categories to drive you even more visibility in high intent content to make sure that your brand and products surface as many times as possible throughout the buying journey for your related topics and categories on the site.  View example contributor post with related member inclusion.


Special Thank You to Premium Members

By supporting the HTR platform as members you share in our vision and enable us to continue to develop educational content, tools and campaigns that strive towards our mission of empowering hoteliers to leverage their greatest asset, technology.  Together we help raise awareness that great technology is essential to staying competitive and running a modern hospitality business.  

While we are a community and an industry organization of sorts, we are also a marketing platform and place strong emphasis on performance and value for our members which is why membership is priced to ensure that if our members get even just a single lead each year that they wouldn't have otherwise, it will not only justify their investment but it will guarantee a positive ROI with additional leads, awareness and benefits all generating exponential ROI making sure that HTR is your marketing team's best investment.

With this change, users still have the opportunity to sort and filter by key attributes including the HT Score--but this default sort aims to add even more value and visibility for members at no additional cost to generate an even stronger ROI out of your membership.

🤝 A New Way to Cross Promote Your Top Partners

Loving partner recommendations and showing love to your top partners on HTR?

Ever wish there was a way for your top partners to promote you to their customers and vice versa?

Well...now you can! Introducing the all new Favorite Partners Feature.

How it Works

  1. Step 1: Favorite up to 5 of your top integration partners
  2. Step 2: Upload a quick pitch about why you recommend their product and specifically why its a great fit for users of your product
  3. Step 3: They'll get notified when you favorite them and you'll get notified if they favorite you back
  4. Step 4: 24-hours after one of the partners who have favorited you leaves a review, a notification will go out recommending you as a popular product that is recommended for their company's users


Two Important Things to Keep in Mind

  • Default favorites.  Until you customize your favorites for each of your products, by default favorites will be generated based on your verified integration partners.
  • Favorites by product.  Each one of your products has its own favorites so make sure to customize relevant favorites for each product
  • Multi-product reviews.  If a user leaves a review about multiple of your products, the favorites email logic will select only one of those products to send the favorites email about (so the user doesn't receive multiple duplicative emails)

Subsidiary Membership Cap

Last year we rolled out subsidiary memberships for companies with multiple subsidiaries to be able to be able to purchase membership for multiple of their companies at discounted pricing for up to 3 companies.

Today we're rolling out a max spend cap on subsidiaries so that companies who purchase their primary base membership and additional discounted subsidiary Silver Memberships have a cap of 4 additional subsidiaries and any additional subsidiaries beyond 4 (plus the primary company's membership) get free Silver Membership included at no additional charge and still get all of the benefits of Silver Membership (view benefits).

Are you a company with 4 or more subsidiaries? Reach out via the live chat on site to get heavily discounted membership portfolio wide.



Here's how it works for all inclusive portfolio wide Silver Membership:

Company
Membership
Pricing
Benefits
Primary Company
(base membership)
Silver AnnualStandard pricingAll
Subsidiary 1Silver Annual
50% offAll
Subsidiary 2
Silver Annual
50% off
All
Subsidiary 3
Silver Annual
50% off
All
Additional SubsidiariesSilver Annual
FREEAll

TIP: Add New Data Fields to Your Lead Followup Automation

One of the additions to the New Lead Inbox is additional data fields that were commonly requested by vendors including: 

  • PMS data
  • Phone #
  • Multi-property intel
  • Estimated deal size

These fields have been added to the CRM Forwarding feature so if you have Lead Followup Automation setup (highly recommended) then make sure to add these new fields to your parser to make sure they get mapped into your CRM and other tools.

* Please note that while recommended, this is optional and your integration will continue to work regardless of whether you add these new fields or not.

📬 Introducing the New Lead Inbox

Introducing, the all new redesigned lead inbox with a new clean design, enriched leads, premium member discounts, deal size calculations, a customizable metrics calculator and more.

  1. ✅Redesigned and simplified inbox design
  2. ✅Enriched lead details (phone number, PMS data, multi-prop)
  3. Dynamically calculate lead deal size calculations and company metrics like ROI and estimated revenue based on your company's internal metrics
  4. Premium Members now get 50% off all leads
  5. ✅ Added targeting to reveal lead PMS data prior to accepting


1. Redesigned and simplified inbox design


2. Enriched lead details with phone number, PMS and multi-property

Please note that if you have CRM forwarding turned on it will continue to work with the new form fields.  If you have Zapier followup automation setup to map fields and automate followup, you can now add the new fields to your integration.


3. Deal sizes and customizable metrics calculator

Dynamically calculate lead deal size calculations and company metrics like ROI and estimated revenue based on your company's internal metrics.  Learn more about how lead metrics and calculations work


4. Member discount increased from 30%-->50%

The 20% increases nearly doubles the previous discount amount available to members of 30% and is included for all members (on any plan) and doesn't require any plan upgrades or increases 🙌


5. Added targeting to reveal lead PMS data prior to accepting

Lead Notifications Now in Email

Due to the recent issues with lead notifications, we migrated the system into Intercom to allow for more control and visibility into these notifications.

  • Old way: Subscribe/unsubscribe to lead notifications via the notification preferences center in the vendor dashboard
  • New way: Lead notification preferences can be managed right from any of the lead notification emails in the footer (see below)



2022 Budget Season Buyer's Guides Sponsorships Now on Sale

TL;DR

  • What is it...Once a year limited availability sponsorship opportunity for a single vendor to be the exclusive sponsor in each category of HTR's official budget season buyer's guide
  • What's included...High quality turnkey co-branded content, exclusive native advertising placement in your category for a full year on Hotel Tech Report and 1-year content license to leverage the guide throughout your marketing to generate leads
  • When is it available...2022 Budget Season Buyer's Guides are open for sponsors to reserve beginning June 1, 2021
  • Limited availability...Since there is only one spot per year in each category, guides are offered on a first-come-first-served basis
  • A few reasons to become a sponsor...Buyer's guides are one of HTR's best value offerings because they not only include turnkey content production but sponsorship also includes year round exclusivity as well as targeted native advertising front and center to own your category for a full year on HTR.  Budget season is still a few months away so now is the time to solidify brand visibility.  Standing out with a clear message to buyers this budget season is going to be absolutely critical in what is sure to be a noisy world of COVID recovery marketing.

👉 RESERVE YOUR CATEGORY 👈



Related article: Buyer's guide sponsorship FAQs

What is a buyer's guide?

The goal of the budget season buyer's guides is to create a living document that continues to evolve year over year becoming the ultimate primer for each category.  HTR partners with one sponsor per category each year to be the exclusive sponsor of that year's budget season buyer's guide.

While the design and production of each buyers guide is handled by HTR, sponsors are featured prominently throughout the guide and on Hotel Tech Report for a full year through the following year budget season and additionally are able to contribute ideas, insights and content to infuse the guide with their unique expert perspective on the category.

Key Dates & Deadlines

*Underlined = sponsor involvement

  • May 1 -June 1: Premium Member early reservation period
  • June 1-June 30: Regular registration period
  • June 14 - July 6: Partner questionnaire completion period
  • June 15-July 15: HTR designs and produces buyers guides drafts
  • July 15-July 30: Sponsor feedback and content collaboration period (Round 1)
  • August 1 - August 8: HTR implements round 1 feedback
  • August 8 - August 15: Sponsor review period and final revisions (Round 2)
  • August 15 - August 30: HTR implements final revisions
  • September 1: Guides go live as they finish production and begin being promoted on HotelTech Report and sponsors receive hard copy along with 1-year content license
  • Sept 1, 2021-Sept 1, 2022: 1-year buyers guide placement and promotion on Hotel Tech Report through 2022 budget season


Buyers guide sponsor FAQs

  1. What does it mean to be a sponsor?
  2. What are the benefits?
  3. What is the process once my company registers?
  4. How much does it cost?
  5. Is there a performance marketing model available?

Subsidiary Memberships

Is Your Company a Premium Member with a Subsidiary and You Want to Unlock Membership Benefits for Your Subsidiary without Purchasing a New Membership at Full Price?

Premium Members can now receive discounted Premium Membership for their subsidiaries to access member features, benefits and exclusive discounts without having to purchase an entirely new membership for the separate company.

  • Silver Members: Get 50% discounted Silver Annual Membership for additional subsidiary companies you would like to access member benefits, credits and discounts
  • Gold Members: Includes free Silver Annual Membership for up to 1x subsidiary company
  • Platinum Members: Includes free Silver Annual Membership for up to 3x subsidiary companies

Learn more about discounted subsidiary membership

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