Along with the new year HTR is rolling out new and improved v4 Gold & Platinum Premium Membership plans that now include flexible HTR Agency credit that can be used towards advertising, sponsored content and demand generation campaigns.
What's New:
Head to the Membership Portal in the vendor dashboard to learn more and upgrade
Lead Instant Connect is a feature that allows you to set criteria for the types of leads that you want to target so that they'll get instantly accepted and forwarded into your CRM for immediate followup without delays or the need to manually check the dashboard. Click here to learn more about Instant Connect
Please note that beginning September 1st, in order for a lead to be eligible for the HTR Money Back Guarantee--your company must abide follow HTR's Lead Program Guidelines to ensure that all leads are followed up with in a timely fashion and in accordance with defined best practices:
Want to add HTR product ratings to enrich the experience for your user's in your app store, integrations page or marketplace?
The App Store API gives forward thinking media partners, app stores, marketplace facilitators and service providers API access to HTR's data set allowing approved partners to easily enrich their product with HTR ratings and reviews to add helpful context for users and bring your app stores to life.
UPDATE: This change went live on May 6, 2022 Learn more
Historically the way HTR has been structured is that in order to become discoverable in a category and generate leads, you needed to have a product listing/dedicated profile in that category
If the product could be purchased as a standalone product then you would list is as such, and if it was a module/add-on for another core product--then you would list it as an add-on profile.
The problem with this is that in many cases it doesn't make sense to have to create (and manage) an entirely new profile for add-ons since in reality, many times these are just modules with premium capabilities and functionality of another core product suite.
That's why as of next month, HTR will be transitioning from add-ons -> Modules, here's how it works...
If you currently have add-on profiles your reviews will be migrated to the core product and your modules will be created automatically so there is nothing that you need to do, it will all be handled for you.
The new sub-category pages signal a shift in perspective where there is no longer an emphasis on a 'one size fits all' approach.
Instead the UX of the site is built around buyer persona segmentation and filtering tools to help buyers find the best fit for them based on their property/ies characteristics including: hotel size, property type, location and even PMS.
By putting the power in the hands of users to find their perfect fit based on data in the platform with similar property characteristics to theirs, there is no longer an attempt to make a one size fits all recommendations and as such--the default sort is no longer entirely rankings based (until a user applies their property attribute filters) and now serves as a way for Premium Members to gain added visibility on the site.
The default sort gives all members (any plan/tier) preferred placement and boosted visibility via the default sort and then sorts by HT Score.
These new placements in the default sort are just one more way, beyond the already existing boosted visibility placements, to give members even more visibility and benefits to drive more leads.
Members will also now receive preferred priority visibility via collections product tiles in organic content produced by HTR (or guest posts submitted by our contributor network) that relate to your category or categories to drive you even more visibility in high intent content to make sure that your brand and products surface as many times as possible throughout the buying journey for your related topics and categories on the site. View example contributor post with related member inclusion.
By supporting the HTR platform as members you share in our vision and enable us to continue to develop educational content, tools and campaigns that strive towards our mission of empowering hoteliers to leverage their greatest asset, technology. Together we help raise awareness that great technology is essential to staying competitive and running a modern hospitality business.
While we are a community and an industry organization of sorts, we are also a marketing platform and place strong emphasis on performance and value for our members which is why membership is priced to ensure that if our members get even just a single lead each year that they wouldn't have otherwise, it will not only justify their investment but it will guarantee a positive ROI with additional leads, awareness and benefits all generating exponential ROI making sure that HTR is your marketing team's best investment.
With this change, users still have the opportunity to sort and filter by key attributes including the HT Score--but this default sort aims to add even more value and visibility for members at no additional cost to generate an even stronger ROI out of your membership.
Loving partner recommendations and showing love to your top partners on HTR?
Ever wish there was a way for your top partners to promote you to their customers and vice versa?
Well...now you can! Introducing the all new Favorite Partners Feature.
Last year we rolled out subsidiary memberships for companies with multiple subsidiaries to be able to be able to purchase membership for multiple of their companies at discounted pricing for up to 3 companies.
Today we're rolling out a max spend cap on subsidiaries so that companies who purchase their primary base membership and additional discounted subsidiary Silver Memberships have a cap of 4 additional subsidiaries and any additional subsidiaries beyond 4 (plus the primary company's membership) get free Silver Membership included at no additional charge and still get all of the benefits of Silver Membership (view benefits).
Are you a company with 4 or more subsidiaries? Reach out via the live chat on site to get heavily discounted membership portfolio wide.
Here's how it works for all inclusive portfolio wide Silver Membership:
| Company | Membership | Pricing | Benefits |
|---|---|---|---|
| Primary Company (base membership) | Silver Annual | Standard pricing | All |
| Subsidiary 1 | Silver Annual | 50% off | All |
| Subsidiary 2 | Silver Annual | 50% off | All |
| Subsidiary 3 | Silver Annual | 50% off | All |
| Additional Subsidiaries | Silver Annual | FREE | All |
One of the additions to the New Lead Inbox is additional data fields that were commonly requested by vendors including:
These fields have been added to the CRM Forwarding feature so if you have Lead Followup Automation setup (highly recommended) then make sure to add these new fields to your parser to make sure they get mapped into your CRM and other tools.
* Please note that while recommended, this is optional and your integration will continue to work regardless of whether you add these new fields or not.
Introducing, the all new redesigned lead inbox with a new clean design, enriched leads, premium member discounts, deal size calculations, a customizable metrics calculator and more.
Please note that if you have CRM forwarding turned on it will continue to work with the new form fields. If you have Zapier followup automation setup to map fields and automate followup, you can now add the new fields to your integration.
Dynamically calculate lead deal size calculations and company metrics like ROI and estimated revenue based on your company's internal metrics. Learn more about how lead metrics and calculations work
The 20% increases nearly doubles the previous discount amount available to members of 30% and is included for all members (on any plan) and doesn't require any plan upgrades or increases 🙌
