🤝 A New Way to Cross Promote Your Top Partners

Loving partner recommendations and showing love to your top partners on HTR?

Ever wish there was a way for your top partners to promote you to their customers and vice versa?

Well...now you can! Introducing the all new Favorite Partners Feature.

How it Works

  1. Step 1: Favorite up to 5 of your top integration partners
  2. Step 2: Upload a quick pitch about why you recommend their product and specifically why its a great fit for users of your product
  3. Step 3: They'll get notified when you favorite them and you'll get notified if they favorite you back
  4. Step 4: 24-hours after one of the partners who have favorited you leaves a review, a notification will go out recommending you as a popular product that is recommended for their company's users



Two Important Things to Keep in Mind

  • Default favorites.  Until you customize your favorites for each of your products, by default favorites will be generated based on your verified integration partners.
  • Favorites by product.  Each one of your products has its own favorites so make sure to customize relevant favorites for each product
  • Multi-product reviews.  If a user leaves a review about multiple of your products, the favorites email logic will select only one of those products to send the favorites email about (so the user doesn't receive multiple duplicative emails)

Hotel Tech Report Cyber Monday Limited Time Offers (2021)

It’s Cyber Monday time! And for the entire week, we’re dropping our prices like never before. 

Plan ahead for 2022 and save big on advertising, sponsored content, membership packages and more to educate buyers, build your brand and grow your install base in the year ahead via the HTR platform and our audience of 165k monthly hoteliers  🚀

Crazy deals on: 🤑 Premium Membership. 🤑 Lead Generation, 🤑 Sponsored Content and 🤑 Advertising.  Just make sure to place your request by next Friday (12/11/20) before these sweet deals expire.  

VIEW & CLAIM OFFERS

If you'd like to learn more about any of these offers please reach out to us via live chat from your vendor dashboard or request a copy of Hotel Tech Report's 2022 Media Kit detailing audience metrics, pricing, and marketing solutions.

Terms: Cyber Monday deal codes expire Friday 12/11/21 and may not be combined with any other promotions or discounts.  All offers are final sale.  Basic members who attempt to access premium member pricing will have their cards automatically charged for the difference.

New PPC Performance Marketing Campaigns

Want to leverage Hotel Tech Report to drive qualified traffic of high intent hotel tech buyers to your website or landing pages?

Well...now you can! 


TL;DR

  • Leverage exclusive placements via HTR to run PPC campaigns
  • Drive qualified traffic to your website or landing pages
  • Promote your latest launches, webinars, content and more
  • Packages starting at $16 PPC
  • Limited inventory available, advanced reservation required


HITEC Innovation Showcase Call for Submissions

Want us to feature Company name in Hotel Tech Report's HITEC Innovation Report?

Despite this report being themed around HITEC, we know many buyers and sellers in the industry will not be in attendance this year and are therefore accepting applications from all companies regardless of trade show attendance.  

The submission deadline is Friday September 24th at 5:00 P.M. PST to get featured.

Submit your innovation to get featured


Update: HITEC Innovation Showcase is Now Live Read the recap

TIP: Add New Data Fields to Your Lead Followup Automation

One of the additions to the New Lead Inbox is additional data fields that were commonly requested by vendors including: 

  • PMS data
  • Phone #
  • Multi-property intel
  • Estimated deal size

These fields have been added to the CRM Forwarding feature so if you have Lead Followup Automation setup (highly recommended) then make sure to add these new fields to your parser to make sure they get mapped into your CRM and other tools.

* Please note that while recommended, this is optional and your integration will continue to work regardless of whether you add these new fields or not.

📬 Introducing the New Lead Inbox

Introducing, the all new redesigned lead inbox with a new clean design, enriched leads, premium member discounts, deal size calculations, a customizable metrics calculator and more.

  1. ✅Redesigned and simplified inbox design
  2. ✅Enriched lead details (phone number, PMS data, multi-prop)
  3. Dynamically calculate lead deal size calculations and company metrics like ROI and estimated revenue based on your company's internal metrics
  4. Premium Members now get 50% off all leads
  5. ✅ Added targeting to reveal lead PMS data prior to accepting


1. Redesigned and simplified inbox design


2. Enriched lead details with phone number, PMS and multi-property

Please note that if you have CRM forwarding turned on it will continue to work with the new form fields.  If you have Zapier followup automation setup to map fields and automate followup, you can now add the new fields to your integration.


3. Deal sizes and customizable metrics calculator

Dynamically calculate lead deal size calculations and company metrics like ROI and estimated revenue based on your company's internal metrics.  Learn more about how lead metrics and calculations work


4. Member discount increased from 30%-->50%


5. Added targeting to reveal lead PMS data prior to accepting

🏆 Let the 2022 HotelTechAwards begin!

Its September 1st and the annual HotelTechAwards officially kickoff today! 🏎  🏁 

This is arguably the most important HotelTechAwards competition ever. The last 18-months have seen the hotel industry undergo an unprecedented digital transformation.  During this same period, thousands of hotels around the world have changed ownership (or management) and the hospitality workforce has shifted dramatically.

This game of musical chairs amongst hotel tech buyers is creating opportunities for the top hotel tech companies to pull away from the pack.

What separates the best hotel tech companies from the rest?  That's where the HotelTechAwards come in: using data to measure customer satisfaction, partner ecosystem strength, customer support processes, peer trustworthiness and more to determine the most loved products in hotel tech according to the judges that matter most, hoteliers.

Almost every major hotel tech company from San Francisco to Sydney is registered to compete in this year's awards for a chance to win the most coveted award in hotel tech so make sure to start collecting reviews asap to increase your chances of winning.

Below please find a few tips to help you kick things off strong and as always, if you have any questions along the way feel free to reach out anytime via the live chat on HTR--we're here to help!

👇  Scroll down for week 1 tips 👇


Week 1 Tips and Announcements

  • Live leaderboard and coaching checklist activated: The live leaderboard and coaching checklist are now activated so registered companies can check your eligibility status and current standings in real time and get tips to pick up more points
  • Automated review manager is now unlocked for 30-days: Included with your registration is 30-days of unlimited access to the Automated Review Manager, a tool to help you save time, automate your outreach and collect more reviews.  The review manager is now unlocked in all participants dashboards so if you aren't a Premium Member and don't typically have access to the review manager--make sure to take advantage of it to save time and get off to a strong start
  • Coaching tips coming your way: We'll be sending out tips every few weeks to registered companies to checkin and help you focus your efforts on important milestones to stay on the road to victory.  
  • ✅  First target milestone target...Meet the minimum eligibility requirement of 25-reviews as quickly as possible to get a strong start and set your team up for success (you can check your status in the live leaderboard here)

Learn how to launch an automated campaign

30-day free access ends on September 30, 2021


Lead Notifications Now in Email

Due to the recent issues with lead notifications, we migrated the system into Intercom to allow for more control and visibility into these notifications.

  • Old way: Subscribe/unsubscribe to lead notifications via the notification preferences center in the vendor dashboard
  • New way: Lead notification preferences can be managed right from any of the lead notification emails in the footer (see below)



Phase II: HT Score Poseidon Update is now live

Continued from Phase I: HT Score Poseidon Update

Phase II of the Poseidon Algorthim update is now live.  This means that the new rankings that were only vendor facing in the vendor dashboard in Phase I can now be viewed live on HTR throughout the entire site both the hotelier facing site as well as the vendor dashboard.

If you have any questions about the algorithm updates please refer to the scoring documentation or the Phase I announcement.  If you're looking for personalized tips to improve your reputation, rankings and visibility--check out the Report Card and Coaching Checklist in your vendor dashboard.



When does the 3rd and final phase of the update go live?

The final Phase III update (Client bias/Share of Voice variable) will be rolled out with the introduction of the Client Bias ranking signal no later than 11/1.  Per the June 16th update:

Client Bias (aka. Share of Voice). Hotel Tech Report’s policy has historically been to accept reviews from multiple users at a single hotel due to the fact that every user has a unique opinion/viewpoint on software.  Having said that, collecting lots of reviews from only a handful of customers that aren't representative of your overall customer base indicates potential risk of bias.  


What is the client bias update?

We’ll use two hypothetical vendors to illustrate the importance of this algorithm patch: Vendor A and Vendor B. Vendor A has 30 reviews from 30 hotels, Vendor B has 30 reviews from 1 hotel client. 

In this example, you can see that while both vendors have the same # of reviews, this is not an apples-to-apples comparison when it comes to credibility and install base since Vendor A has 30 verified hotel clients and Vendor B has only 1. 

The Share of Voice variable will help identify potential client selection bias (aka. cherry picking) that can arise if a vendor is strategically only asking for feedback from a select number of clients versus reaching out to their full install base.


Who will be impacted by the client bias update?

Most companies will not be impacted by this update.  The only companies that will be impacted will be ones who have selectively sought to only seek feedback from lots of users at a small sample of client hotels.

*Note: You can still get a handful of reviews from a single property; however, if all of your reviews are coming from a small amount of properties the algorithm will identify this as potential cherry picking/gaming and your score will be impacted as a result

What can we do to maximize our score for the client bias update?

Just make sure you are reaching out organically for feedback to your client base instead of cherry picking select clients.  Also, take note that while you may certainly collect a handful of reviews from different users at a given hotel--if your strategy has been to try to game the system and collect tons of reviews from a single hotel (or small number of hotels) this will be identified by the algorithm update and your score will be impacted.  Hopefully it goes without saying but...make sure you're review collection is organic, representative and diverse and you are not trying to game the system by gathering lots of a reviews from only a few select clients.  

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