🤝 A New Way to Cross Promote Your Top Partners

Loving partner recommendations and showing love to your top partners on HTR?

Ever wish there was a way for your top partners to promote you to their customers and vice versa?

Well...now you can! Introducing the all new Favorite Partners Feature.

How it Works

  1. Step 1: Favorite up to 5 of your top integration partners
  2. Step 2: Upload a quick pitch about why you recommend their product and specifically why its a great fit for users of your product
  3. Step 3: They'll get notified when you favorite them and you'll get notified if they favorite you back
  4. Step 4: 24-hours after one of the partners who have favorited you leaves a review, a notification will go out recommending you as a popular product that is recommended for their company's users


Two Important Things to Keep in Mind

  • Default favorites.  Until you customize your favorites for each of your products, by default favorites will be generated based on your verified integration partners.
  • Favorites by product.  Each one of your products has its own favorites so make sure to customize relevant favorites for each product
  • Multi-product reviews.  If a user leaves a review about multiple of your products, the favorites email logic will select only one of those products to send the favorites email about (so the user doesn't receive multiple duplicative emails)

Hotel Tech Report Cyber Monday Limited Time Offers (2021)

It’s Cyber Monday time! And for the entire week, we’re dropping our prices like never before. 

Plan ahead for 2022 and save big on advertising, sponsored content, membership packages and more to educate buyers, build your brand and grow your install base in the year ahead via the HTR platform and our audience of 165k monthly hoteliers  🚀

Crazy deals on: 🤑 Premium Membership. 🤑 Lead Generation, 🤑 Sponsored Content and 🤑 Advertising.  Just make sure to place your request by next Friday (12/11/20) before these sweet deals expire.  

VIEW & CLAIM OFFERS

If you'd like to learn more about any of these offers please reach out to us via live chat from your vendor dashboard or request a copy of Hotel Tech Report's 2022 Media Kit detailing audience metrics, pricing, and marketing solutions.

Terms: Cyber Monday deal codes expire Friday 12/11/21 and may not be combined with any other promotions or discounts.  All offers are final sale.  Basic members who attempt to access premium member pricing will have their cards automatically charged for the difference.

New PPC Performance Marketing Campaigns

Want to leverage Hotel Tech Report to drive qualified traffic of high intent hotel tech buyers to your website or landing pages?

Well...now you can! 


TL;DR

  • Leverage exclusive placements via HTR to run PPC campaigns
  • Drive qualified traffic to your website or landing pages
  • Promote your latest launches, webinars, content and more
  • Packages starting at $16 PPC
  • Limited inventory available, advanced reservation required


HITEC Innovation Showcase Call for Submissions

Want us to feature Company name in Hotel Tech Report's HITEC Innovation Report?

Despite this report being themed around HITEC, we know many buyers and sellers in the industry will not be in attendance this year and are therefore accepting applications from all companies regardless of trade show attendance.  

The submission deadline is Friday September 24th at 5:00 P.M. PST to get featured.

Submit your innovation to get featured


Update: HITEC Innovation Showcase is Now Live Read the recap

TIP: Add New Data Fields to Your Lead Followup Automation

One of the additions to the New Lead Inbox is additional data fields that were commonly requested by vendors including: 

  • PMS data
  • Phone #
  • Multi-property intel
  • Estimated deal size

These fields have been added to the CRM Forwarding feature so if you have Lead Followup Automation setup (highly recommended) then make sure to add these new fields to your parser to make sure they get mapped into your CRM and other tools.

* Please note that while recommended, this is optional and your integration will continue to work regardless of whether you add these new fields or not.

📬 Introducing the New Lead Inbox

Introducing, the all new redesigned lead inbox with a new clean design, enriched leads, premium member discounts, deal size calculations, a customizable metrics calculator and more.

  1. ✅Redesigned and simplified inbox design
  2. ✅Enriched lead details (phone number, PMS data, multi-prop)
  3. Dynamically calculate lead deal size calculations and company metrics like ROI and estimated revenue based on your company's internal metrics
  4. Premium Members now get 50% off all leads
  5. ✅ Added targeting to reveal lead PMS data prior to accepting


1. Redesigned and simplified inbox design


2. Enriched lead details with phone number, PMS and multi-property

Please note that if you have CRM forwarding turned on it will continue to work with the new form fields.  If you have Zapier followup automation setup to map fields and automate followup, you can now add the new fields to your integration.


3. Deal sizes and customizable metrics calculator

Dynamically calculate lead deal size calculations and company metrics like ROI and estimated revenue based on your company's internal metrics.  Learn more about how lead metrics and calculations work


4. Member discount increased from 30%-->50%


5. Added targeting to reveal lead PMS data prior to accepting

🏆 Let the 2022 HotelTechAwards begin!

Its September 1st and the annual HotelTechAwards officially kickoff today! 🏎  🏁 

This is arguably the most important HotelTechAwards competition ever. The last 18-months have seen the hotel industry undergo an unprecedented digital transformation.  During this same period, thousands of hotels around the world have changed ownership (or management) and the hospitality workforce has shifted dramatically.

This game of musical chairs amongst hotel tech buyers is creating opportunities for the top hotel tech companies to pull away from the pack.

What separates the best hotel tech companies from the rest?  That's where the HotelTechAwards come in: using data to measure customer satisfaction, partner ecosystem strength, customer support processes, peer trustworthiness and more to determine the most loved products in hotel tech according to the judges that matter most, hoteliers.

Almost every major hotel tech company from San Francisco to Sydney is registered to compete in this year's awards for a chance to win the most coveted award in hotel tech so make sure to start collecting reviews asap to increase your chances of winning.

Below please find a few tips to help you kick things off strong and as always, if you have any questions along the way feel free to reach out anytime via the live chat on HTR--we're here to help!

👇  Scroll down for week 1 tips 👇


Week 1 Tips and Announcements

  • Live leaderboard and coaching checklist activated: The live leaderboard and coaching checklist are now activated so registered companies can check your eligibility status and current standings in real time and get tips to pick up more points
  • Automated review manager is now unlocked for 30-days: Included with your registration is 30-days of unlimited access to the Automated Review Manager, a tool to help you save time, automate your outreach and collect more reviews.  The review manager is now unlocked in all participants dashboards so if you aren't a Premium Member and don't typically have access to the review manager--make sure to take advantage of it to save time and get off to a strong start
  • Coaching tips coming your way: We'll be sending out tips every few weeks to registered companies to checkin and help you focus your efforts on important milestones to stay on the road to victory.  
  • ✅  First target milestone target...Meet the minimum eligibility requirement of 25-reviews as quickly as possible to get a strong start and set your team up for success (you can check your status in the live leaderboard here)

Learn how to launch an automated campaign

30-day free access ends on September 30, 2021


Lead Notifications Now in Email

Due to the recent issues with lead notifications, we migrated the system into Intercom to allow for more control and visibility into these notifications.

  • Old way: Subscribe/unsubscribe to lead notifications via the notification preferences center in the vendor dashboard
  • New way: Lead notification preferences can be managed right from any of the lead notification emails in the footer (see below)



2022 Budget Season Buyer's Guides Sponsorships Now on Sale

TL;DR

  • What is it...Once a year limited availability sponsorship opportunity for a single vendor to be the exclusive sponsor in each category of HTR's official budget season buyer's guide
  • What's included...High quality turnkey co-branded content, exclusive native advertising placement in your category for a full year on Hotel Tech Report and 1-year content license to leverage the guide throughout your marketing to generate leads
  • When is it available...2022 Budget Season Buyer's Guides are open for sponsors to reserve beginning June 1, 2021
  • Limited availability...Since there is only one spot per year in each category, guides are offered on a first-come-first-served basis
  • A few reasons to become a sponsor...Buyer's guides are one of HTR's best value offerings because they not only include turnkey content production but sponsorship also includes year round exclusivity as well as targeted native advertising front and center to own your category for a full year on HTR.  Budget season is still a few months away so now is the time to solidify brand visibility.  Standing out with a clear message to buyers this budget season is going to be absolutely critical in what is sure to be a noisy world of COVID recovery marketing.

👉 RESERVE YOUR CATEGORY 👈



Related article: Buyer's guide sponsorship FAQs

What is a buyer's guide?

The goal of the budget season buyer's guides is to create a living document that continues to evolve year over year becoming the ultimate primer for each category.  HTR partners with one sponsor per category each year to be the exclusive sponsor of that year's budget season buyer's guide.

While the design and production of each buyers guide is handled by HTR, sponsors are featured prominently throughout the guide and on Hotel Tech Report for a full year through the following year budget season and additionally are able to contribute ideas, insights and content to infuse the guide with their unique expert perspective on the category.

Key Dates & Deadlines

*Underlined = sponsor involvement

  • May 1 -June 1: Premium Member early reservation period
  • June 1-June 30: Regular registration period
  • June 14 - July 6: Partner questionnaire completion period
  • June 15-July 15: HTR designs and produces buyers guides drafts
  • July 15-July 30: Sponsor feedback and content collaboration period (Round 1)
  • August 1 - August 8: HTR implements round 1 feedback
  • August 8 - August 15: Sponsor review period and final revisions (Round 2)
  • August 15 - August 30: HTR implements final revisions
  • September 1: Guides go live as they finish production and begin being promoted on HotelTech Report and sponsors receive hard copy along with 1-year content license
  • Sept 1, 2021-Sept 1, 2022: 1-year buyers guide placement and promotion on Hotel Tech Report through 2022 budget season


Buyers guide sponsor FAQs

  1. What does it mean to be a sponsor?
  2. What are the benefits?
  3. What is the process once my company registers?
  4. How much does it cost?
  5. Is there a performance marketing model available?
Show Previous EntriesShow Previous Entries