2021 Buyers Guide Sponsor Process

Related article: Buyer's guide sponsorship FAQs

The goal of the budget season buyer's guides is to create a living document that continues evolving over the years becoming the ultimate primer for each category.

While the design and production of each buyers guide is handled by HTR, one of the benefits of being a sponsor is getting to contribute to the content and updates as outlined below.

  1. Category questionnaire: If you are in a new category that doesn't have an existing buyers guide, HTR will send along a link to a short questionnaire where you get an opportunity to influence the content of the guide and infuse it with your expertise
  2. Annual updates:  If your category has a buyer's guide from last year, you will be sent a link to provide any suggestions, revisions or changes to the existing guide's content to update it to the current year and keep it fresh and current.
  3. New value add content: Each year HTR looks to make the buyer's guides more robust and valuable to hoteliers by adding a new piece of content that sponsors will get featured placement in and be able to contribute insights towards.  Last year it was sample ROI pitches/calculators to help buyers understand how to pitch the category internally to stakeholders.  In 2020, the new content will be robust RFP feature checklists (more info will be provided after buyers guides have officially gone on sale towards the end of June).

2021 Budget Season Buyer's Guide Sponsor Key Dates: 

🎟 Registration

  • Feb 1, 2020 -June 1, 2020: 2020 HotelTechAward winner early reservation period
  • June 1-June 15: Premium Member early reservation period
  • June 15-July 15: Regular registration period (1x/category, first-come-first-serve)

🎨 Production

  • July 1-July 15: Sponsors content collaboration and submission period. Sponsors will be sent submission link and instructions the first week of July
  • July 15-Aug 15: HTR design and production period
  • Aug 1-Aug 15: Sponsors are able to review draft guides and submit revisions via Dropbox comments (link and instructions will be sent to sponsors)

🚀 Go live

  • Aug 15-Sept 15: Guides go live as they finish production and being being promoted on HotelTech Report
  • Sept 15, 2020-Sept 15, 2021: 1-year buyers guide placement and promotion on HotelTechReport through 2022 budget season

2021 Budget Season Buyer's Guides Go on Sale June 15th

On June 15th, the 2021 budget season buyer's guides officially go on sale to all vendors in the HTR community with one spot per category to be the exclusive sponsor in your category for a full year on HotelTechReport.

While its certainly not a typical year for any of us we do think this is one of HTR's best value offerings with turnkey content production, year round exclusivity and targeted brand placement all bundled into one package (with optional performance and localization add-ons).

Budget season is still a few months away so now is the time to solidify brand visibility.  Standing out with a clear message to buyers this budget season is going to be absolutely critical in what is sure to be a noisy world of COVID recovery marketing.

Please keep in mind that since there is only one spot per year in each category, guides are offered on a first-come-first-served basis.

Key Dates & Deadlines

  • Feb 1-June 1: 2020 HotelTechAward winner early reservation period
  • June 1-June 15: Premium Member early reservation period
  • June 15-July 15: Regular reservation period
  • July 15-Aug 15: Production period
  • Aug 15-Sept 15: Guides go live as they finish production and being being promoted on HotelTech Report
  • Sept 15, 2020-Sept 15, 2021: 1-year buyers guide placement and promotion on HotelTechReport through 2022 budget season

What's new in 2021?

We've made some major enhancements to buyers guides to give sponsors even more visibility and value including:

  • 🎨 Enhanced branding to make sure your brand resonates and stays top of mind
  • 🙌  New front and center in-category native brand placement 
  • 🎁 Optional performance based add-ons
  • 🇸🇧 Localization & translation to leverage your guide in local marketing (optional add-on)
  • 💸 Performance to enlist HTR to run turnkey campaigns to your guide and generate downloads for you (optional add-on)

Buyers guide sponsor FAQs

  1. What does it mean to be a sponsor?
  2. What are the benefits?
  3. What is the process once my company registers?
  4. How much does it cost?
  5. Is there a performance marketing model available?

🎁 Free offer: Improve your reputation and boost your inbound during COVID

Hotels are closed, your sales outreach is frozen and conferences are cancelled for the foreseeable future so inbound is the only way to keep your pipeline filled.  

The good news is that hoteliers are still looking for tech on Hotel Tech Report but if you want to maximize your visibility and capture more leads you need to make sure your reputation is strong.

During COVID hoteliers have more time on their hands to help out by leaving you a review but at the same time it can also be uncomfortable to reach out to them unless your messaging is sensitive.

Don't worry, we've got your back and its going to be copy/paste easy, here's how it works:

  • 🚀 Step 1: Activate the extended free trial of the automated review manager
  • ⚖️ Step 2: Decide which outreach strategy you want to use
  • 🎁  Step 3: Choose your giveaway reward/s & HTR will match you
  • 📝 Step 4: Use the templates below to launch your campaign

Check out the guide and download the free templates →

Offer valid from April 1st, 2020-July 1, 2020

COVID offers

Lots of companies have been looking to leverage the downtime to shore up their presence on HTR and have been asking about COVID offers so we wanted to make these available to the community.  Extended free trial offer valid from April 1st, 2020-July 1, 2020.

  • 💸Offer #1: Improve your reputation and boost your inbound during COVID with an extended trial of the automated review manager
  • 👑Offer #2: New premium member signup offer
  • 📝Offer #3: Discounted Sponsored Content & Advertising

💸Offer #1: Improve your reputation and boost your inbound during COVID with an extended trial of the automated review manager

Reviews drive your reputation, visibility and lead volumes on Hotel Tech Report so if you're profiles and reputation need some work and you're looking to leverage the downtime to improve your presence on Hotel Tech Report, this one's for you.  Run automated review campaigns to clients with an embedded giveaway offer.  🎁 Learn more about the free offer

✔ Extended 60-day free trial of the automated review manager
✔ Copy/paste review campaign giveaway templates
✔ $200 incentive matching program

💡Tip: Run an automated giveaway campaign through the custom templates feature in the automated review manager and raffle off a $100 Instacart gift card to a customer who leaves a review between now and June 1.

👑Offer #2: New premium member signup offer

Are you a basic member looking to enhance your presence with upgraded profiles, lead discounts, free press releases and more? Is your outbound operation completely frozen and you're praying for inbound? New members who sign up between now and June 1st and receive 15% of your membership fee back in free lead credit to use in your vendor dashboard to drum up qualified inbound leads while your outbound operations are frozen.  Write in via live chat to claim the offer

  • ✔ Get 15%* of your membership back in free lead credit when you upgrade to premium
  • ✔ Offer valid through June 1st, 2020

* For annual membership only, can't be combined with other offers and discounts

📝Offer #3: Discounted Sponsored Content & Advertising

Interested in sponsored content and/or advertising? We're offering discounts on new purchases between now and July 1st so reach out via the live chat for details.

  • ✔ Discounts on sponsored content and advertising
  • ✔ Offer valid through August 31st, 2020
  • ✔ Inquire via the live chat on HotelTechReport.com

Note: Advertising and content purchases may defer production of content or activation of advertising for up to 1-year from the date of purchase.

2020 HotelTechAward winner perks update

Original Update: 2020 HotelTechAwards Perks Package

Round 1 of the 2020 winner perks went live February including: 📣 Promotion on the 2020 winner's landing page (+20,000+ hotelier e-blast), 🥇Winners badge added to your profile, 🎟 Tickets to the HotelTechAwards party in London.

...but there were still a few items still pending that are now live with full details below. 


Here's the quick update on each of your remaining perks (more detail on each below):

  • 📖 Lead gen look book: Its live and went out to 25k hoteliers this week.  Winners were also emailed a hard copy and 1-year content license
  • 🖼 Limited edition office print: Winners have been emailed their high res limited edition office (or home office...) print
  • 💸 15% back in free lead credit & 🎁 custom package requests: Winners have been sent an email with their spend amount to verify. Once you do the 15% back in free lead credit will be added to your account.  Also, for companies who requested custom packages, your package is available upon request.
  • 📖 Buyer's Guide exclusivity: The buyers guide exclusivity period has been extended through June 1

With everything going on in the world we've been trying to figure out the best way to close out the final HotelTechAwards initiatives and perks for winners and have been hoping things would clear up a bit but unfortunately it looks like that won't be happening anytime soon.

Since this is our reality for the next several months, we have decided to close out and/or launch each of the remaining initiatives/perks for 2020 HotelTechAward winners.

I. 2020 Lead Gen Look Book

We've been hesitant to release and promote this too overtly during the crisis thinking too much promotion during a difficult time won't leave a great taste with hoteliers.

That said, since there isn't an end in the foreseeable future, we've decided to release the look book and promote it in a tactful way

What to know:

  • It's live. The 2020 HotelTechIndex Report (aka. look book) featuring 2020 winners is now live here
  • It's being promoted. The report is being promoted on HTR, to our email list of 25,000+ hoteliers and via social media (paid and organic)
  • Your copy is ready. 2020 winners have been emailed their hard copy with a 1-year license to leverage the report in your own marketing and demand generation (ie. use it as gated co-branded content to capture leads on your brand.com)

II. 2020 HotelTechAwards Limited Edition Office Print

We initially planned to bring these prints to ITB Berlin but after the conference was cancelled, we have decided to instead send high res digital copies of your limited edition office print.

On the plus side, now you can share it with each of your offices or all of your employees to put up in their new home offices (talk about an epic Zoom backdrop 😉).

  • Make your office look like a million bucks. The concept was to design a limited edition custom print inspired by a famous artist to create something physical that would be awesome to hang in your office that the whole team could enjoy and would commemorate your hard fought victory in the awards.  This year's limited edition print was inspired by Ed Ruscha, a famous California contemporary artist known for his iconic lettered prints one of which recently sold at auction for $30M!
  • Limited edition. There are only 25 prints in the series and each is customized to a winning company with your brand, logo, color scheme and edition number to fit your office vibe.
  • Ready for print.  Prints were designed high res ready for print up to 48" (Width) x 36" (Height).
  • Send us a pic. Send us a pic of your print framed and hung in your office common area or CEO's office to get $150 in free lead credit added to your account.

III. 15% Back in Lead Credit Perk + Custom Packages

  • 15% back in lead credit has been processed: One of the perks of winning was to receive 15% back in free lead credit on any new purchases made between 2/1/20-3/15/20 (up to $2,000/company).  We have calculated your spend and sent an email so just make sure to respond confirming the amount and we'll get your free lead credit added ASAP.
  • Custom package requests are ready: Companies who requested to take advantage of the perk by getting a custom annual package from Hotel Tech Report, your custom package is ready.   Given the current crisis, we have decided not to send these packages out to be sensitive to the fact that times have changed quite a bit since your request was placed.  If you would still like to receive your custom package offer: 
    • (a) Please let us know and we will be happy to send it along for your review
    • (b) We are offering an extension on the additional 15% back in lead credit perk on custom packages through December 31, 2020 for any companies who would still like to move forward with their package

IV. 2021 Buyer's Guides

We've extended the deadline for securing your category's annual buyers guide report from March 1st to June 1st before the guide will be opened up to other vendors in the community Reserve here (use access code '2021EARLYRES15BACK')

Coronavirus update

This promotional opportunity submission deadline has passed View article


We've been doing our best not to send any Coronavirus related emails to spare everybody's overloaded inboxes, but wanted to reach out with 3-quick updates and ways we are supporting our tech partners through this unprecedented crisis: 

3-Ways We're Here to Help:

  1. 🆘 Have you suspended billing for your hotel clients? Hotel Tech Report will match your gesture for any premium members who have suspended billing with their hotel clients to help out during this difficult time
  2. 📣 Have a product that can help during the crisis? If your company offers any free products/services that can be helpful to hotels during this time, we want to help you get the word out so let us know
  3. 💡How else can we help? We're looking to crowd source ideas of how we can help our community of vendors and hoteliers during this difficult time

Click here to request aid or promotion or submit an idea

We hope you, your team and your family are staying safe during these crazy times.

Adam and Jordan
Hotel Tech Report

P.S. We almost forgot #4...🐶We saved a life! Meet Zeus, HTR's new mascot! 

Due to the COVID crisis, animal rescues have a shortage of volunteers which means tons of animals are being put to sleep. We decided to foster this little guy during the crisis to get him out of the kill shelter.  If you'd like to foster or adopt a pet to keep you company in quarantine let us know and we'll share some tips/helpful resources.

Q2 Quarterly Innovation Report (Submission Deadline)

As you know, every year Hotel Tech Report attends ITB Berlin and distills trends and new innovations into a recap article (2019 Recap) that typically garner north of 3,000 views.

While we were saddened by ITB's cancellation since not only did we all lose a hefty chunk of our marketing budgets, but because its our favorite conference of the year.

That said, our job is to get the word out about your products and we are committed to doing that now more than ever to create interest and drive demand for your products during these next few months which will be especially difficult since many of you will scale back your outbound sales efforts due to the hardships hotels around the world are facing.

Your investments and innovations still deserve recognition and our audience of 49k+ hoteliers are still thirsty to discover great new products to help their hotels drive revenue and run more efficiently and for that reason, we are pivoting our ITB coverage submissions and articles this year to a quarterly innovation report that will be released at the end of the month.


Submission deadline is Friday March 20th, 2020


What if my company already applied for the ITB article?

Then you're all set to be featured so just kick back and relax and we'll let you know when the report goes live at the end of the month.

What if I didn't complete a submission for the ITB article?

If you haven't applied but would like to be featured, we are extending the submission deadline so please make sure to complete your application no later than next Friday March 20th

2020 Market Leaders Index Report Update

Each year the winners of the HotelTechAwards are featured in HTR's annual product look book and each winner receives both featured placement as well as a hard copy to leverage in your digital marketing and lead generation.

The 2020 Market Leaders Index Report draft is now ready for winners to review! 🎉

  • Launch date: Will be launching the look book on Monday March 23rd so please make sure to flip through to your featured placement and review the copy
  • Revisions: If you have any revisions, edits or changes please note that they must be submitted via the live chat on HTR or by replying to this email no later than 5pm PST next Wednesday March 18th
  • Your hard copy: Once the look book goes live, we will send along a hard copy with your 1-year content license to leverage the look book in your own digital marketing and lead gen campaign

If you have any questions feel free to reach out via the live chat on HTR

2020 HotelTechAwards Perks Package

2020 HotelTechAwards winners' perks package is ready!

If you were a category winner in the 2020 HotelTechAwards please make sure to place your perks request no later than February 1st, 2020 to let us know which perks you would like to take advantage of.

Perks package request link: https://partners.hoteltechreport.com/hotel-tech-awards/2020-perks/

💸 Cyber Monday Offer: Get up to $4,000 in free leads!

Happy Cyber Monday Hotel Techies!

While we certainly don't condone overindulgent consumerism (okay...maybe just a little bit) we do love fun and creative deals for Cyber Monday and thought you might too!

Want to find new hotel clients? Like free leads? Well...you've come to the right place!


Basic B, No Mo! (Premium+Leads)

Been thinking about upgrading to Premium Membership to improve your reputation and boost your visibility? Get up to $750 in free lead credit when you upgrade from Basic to Premium Membership.

  • 👨‍👩‍👦‍👦Who...Available to any current basic members who upgrade to any Premium annual membership
  • 💸What: Get up to $750 in free lead credit when you upgrade to Premium!
  • When: Available through Monday December 9th
  • How: Ask for promo code via the live chat on HTR to unlock your free lead credit
  • 🔎The Fine Print: Lead credit applied in full upfront with annual membership or at the beginning of each quarter with quarterly membership throughout subscription in four equal installments. Can't be applied with any additional discounts, promotions or package savings.


The Dynamic Duo (Content+Leads)

Premium Members interested in sponsored content on Hotel Tech Report to stay top of mind with our audience of 30k+ monthly buyers...this one's for you!

Purchase any content package between today (Cyber Monday) and December 9th get up to $4,000 in lead credit! 😲

  • 👨‍👩‍👦‍👦Who: Available only for Premium Members
  • 💸What: Get up to $4,000 in free lead credit with purchase of a content package
  • When: Available through Monday December 9th
  • How: Ask for promo code via the live chat on HTR to unlock your free lead credit
  • 🔎The Fine Print: Lead credit applied in full upfront with purchase of any content package. Can't be applied with any additional discounts, promotions or package savings.

Have questions?

Want more info Premium Membership, content packages or lead credits? Check out HTR's 2020 Media Kit or hit us up via the live chat on www.hoteltechreport.com

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