10 Feature Updates to Make Running Review Campaigns Even Easier

This week we're rolling out several new features to the review manager to help streamline your workflows and make it easier to filter through large lists.  

  1. Simplified List Management 
  2. Improved UX
  3. New Workflows
  4. Enriched Exporting


1. Simplified List Management

1a. Clear out customers that you no longer want in the review manager

  • What is it? Ability to select customers and soft delete them from the review manager without losing their event history and timeline. You can also re-add them later and their old status and activity history will repopulate in the timeline
  • How does it help? Remove customers that you don't want to reach out to for reviews to clear out and organize your review manager as your customer list grows.


1b. Clean out your review manager to start fresh with a single click

  • What is it? As you run campaigns over time the review manager continues to build up more and more customers which can make it harder to manage over time.  Eventually, you may get to a point where you just want to start over and from scratch and that's where this nifty new 'start fresh' feature comes in.  Reach out to HTR at any time and we can do a soft reset of your review manager quickly and easily to help you start fresh with your campaigns.
  • How does it help? Reset your review manager to re-start your campaigns and outreach with a clean slate


1c. Streamlined clients tab, filter by status and archived is now unsubscribed (coming 10/13)

The archived tab used to be a place where you could send customers that you didn't want to send further communications to but it showed in the flow of the review manager which was a bit confusing because it meant a customer could have left a review, but they could also be in archived.  Instead, we have deprecated 'archived' and rolled out 'unsubscribed'.

  • What is it? Simplified view of the clients tab now with statuses
  • How does it help? Filter the clients tab by status to get a quick skimmable spreadsheet view of your customers and where they are in the review collection process and also be able to easily unsubscribe/re-subscribe


1d. New customer tags to create and manage segments (coming 10/20)

  • What is it? Create custom tags that you can use to create unique segments of customers in the review manager and filter the review manager by your custom tags.  Import your lists with tags to streamline your workflows and be able to create custom segments.
  • How does it help? Tags allow you to be able to create customer segments to slice and dice your list in any way that you'd like.  Add campaign tags, geographic tags, batch tags, start date tags, property type tags, language tags or anything else you can imagine.





2. Improved UX

2a. Pick up where you left off with ease

Previously when you selected a customer in the review manager the background would scroll to the top of the page making it difficult to find where you left off.  Now, when you select a customer the background customer tile has a selected state to bookmark where you are visually and the page remains static so you can more easily keep your place.  Improvements include: 

  • What is it? Bookmarked state for selected customers 
  • How does it help? Page no longer shifts when clicking into customer timeline detail view so you can more easily keep track while switching between customers


2b. Improved customer selection UX

  • What is it? Previously the bulk select/select all feature would 'select all' that were on the tab.  That meant if you had thousands of users that (1) there would be lag and (2) you couldn't easily move smaller groupings/segments between tabs.  The select all button has been updated to now only select the customers visible on the current page you are on
  • How does it help?  Eliminate lag, more precisely and easily move customers between tabs to simplify your workflows


3. New Workflows

3a. Filter the entire review manager by campaign

When you've run dozens of campaigns and have thousands of customers in the review manager it can get really overwhelming and difficult to figure out how to filter the data to make sense in a way that is actionable, not anymore.

  • What is it? Filter the entire review manager by campaign so you can
  • How does it help? See exactly how a campaign is performing (or performed) so you can take strategic actions to execute personalized followup by segment


3b. Ability to send customers follow-on campaigns (coming 10/20)

  • What is it? Previously, once you ran a campaign to customers there was no way to run another campaign to them.
  • How does it help? Now you can quickly and easily move customers who had been in an old campaign right into the campaign setup tab to be able to send them another campaign


3c. Re-trigger verification emails to customers (coming 10/20)

  • What is it? Manually re-trigger the verification link to be sent to customers with a 'pending' review that hasn't yet verified
  • How does it help? This is particularly helpful if you have a client who left a review but didn't click the verification link and they're saying they never received it. Now you can manually re-trigger it to be sent to them on the spot




4. Enriched Exporting

4a. Export customer statuses to leverage in your own tools

Previously the 'export suppression' list feature only exported (non-anonymous) customers that had left a review.  Now, this export includes all (non-anonymous) customers from all tabs of your review manager along with the tab they're in (aka their status) so you can import this data to your CRM or other external tools.

🇧🇯 HTR is now available in four new languages!

What do Spanish, German, French and Italian all have in common? 

They're all now native languages on Hotel Tech Report! 

That means users can seamlessly browse native translations right on HTR across reviews, partner recommendations, articles and more!

While HTR's audience has always been global, with the recent milestone of surpassing 140k+ monthly hoteliers and with over 50% of our traffic coming from outside of North America it became even more critical to ensure that the browsing experience was tailored to a global audience.

This update was strategically planned to roll out as travel begins to boom and hotels all over the world are starting to ramp back up to impressive numbers and as they do they continue to look to technology as a key enabler of progress and growth in for the recovery and beyond and this update will help ensure that HTR is able to serve them frictionlessly in their native language.

The software industry is a global one and we are excited to rollout this update along with massive traffic growth even during COVID to position Hotel Tech Report to serve as the go to resource that helps hoteliers across the globe discovery the best tools to run and grow their businesses.

Lastly, if you have any feedback about the translations or ideas to improve the site for your native speaking language please don't hesitate to reach out.


Note: This update auto-detects language based on the user's browser settings and can also be manually switched.  The review form is also translated so that it is easier to collect reviews from non-english speaking users who may have older browsers that don't auto translate.


Performance Improvements

We're excited to announce that we recently completed a ground up backed rebuild and optimization of core pages throughout HTR including the home page, category pages, profiles and the blog dramatically improving page load speeds and user experience across the site.  Enjoy!

🚀 New Customizable Widgets Library


Looking for more ways to leverage your Hotel Tech Report reviews throughout your sales and marketing to build trust with prospects? 


Well today's you're lucky day...introducing the new customizable HTR widgets library!

👉 LEARN HOW TO CREATE YOUR FIRST WIDGET


TL;DR

  • Create Custom Widgets in Seconds. Create customizable widgets to showcase your HTR reviews on your website in seconds
  • Tailor to Your Use Case. Create widgets for your overall company (all products) or specific products to add to specific product related landing pages
  • Build Trust with Prospects.  Leverage your reviews to build trust with prospects on your website, landing pages and book a demo pages
  • No Code Editing. Paste your widget once and edit them anytime right from the dashboard with no coding or developers needed
  • Boost Your Landing Page SEO & Click Throughs.  Improve your landing page SEO and Google page click throughs by adding any of HTR's review widgets which contain Google product review markup (show review count and average rating in search results)
  • Ultra Lightweight.  Widgets are designed to be ultra-lightweight and fast loading

New Ledger & Credit System for Members

With the rollout of Premium 3.0 came lots of new benefits included with membership packages ranging from guest posting to review incentive cards, sponsored articles, advertising, lead credit and more.  

One of the requests that we've received from lots of members since is the ability to have a more streamlined and centralized place to track and use their various benefits so today we're excited to rollout the all new ledger and credit system 🧮 🚀

  • WHAT: New dashboard home, credits system, ledger and self service guest posting
  • WHY: Make it easier for members to track, manage and use their benefits


New Dashboard Home

Along with the new ledger and credits system comes a newly redesigned dashboard home page that brings a simplified view to the ways you can leverage HTR to educate buyers, build your brand and grow your install base.



New Credits System

In order to simplify benefit tracking, benefits can now be tracked according to the type of item that they are (eg. advertising credit, content credit, posting credit, lead credit).  Credits of each type can be used interchangeably for items that require the same credit type (eg. if you purchase 30 ad credits to run a sponsored retargeting campaign, you can instead decide to use those same ad credits for a different advertising product like an eblast).  

Credits will automatically accrue with your membership and be valid for use throughout the duration of your membership the same as they have been.


New Ledger System

If you are currently a member or have purchased ala cart credits off platform before you know how much of a pain this was.  Now, you can view your credit balances for each type of credit (eg. Advertising credit, Content Credit, Lead Credit) etc right from the settings tab of your vendor dashboard.  The new ledger system is also integrated into Membership Plans so when your plan renews, transactions are automatically created logging the benefits that you received with your membership plan and you will see your credit accounts increase respectively in real time.



Self Service Guest Posting

If your company has post credits available on your account you can use them to post guest posts to build your brand as a thought leader and boost the visibility of your content to reach HTR's audience of 100k+ hoteliers each month by submitting guest posts right through the vendor dashboard.





FAQs

How did my company get starting balances?

If your company has starting balances it means that either a) you have purchased items in the past that have been converted 1-to-1 into the new credits system to simplify tracking and usage or (b) you have an active membership plan that is accruing credits automatically according to your plan benefits.

Can I see my company's history retroactively?

Unfortunately no.  The ledger system is setup to track all transactions (credit purchases and usages) on a go forward basis so any past purchases will not be viewable in the ledger.  That said, you will have a starting balance transaction that will include your company's current credit balances as of the launch date of the new ledger system.  If you have questions about your starting balances or past transactions please feel free to reach out via the on-site live chat and a member of the team will be happy to assist.

Has pricing changed with the new credits system?

No, prices haven't changed.  All prices are the same as they were previously, the only difference is that now you will add credits to your account that can be used interchangeably towards various items instead of having to buy a specific item giving you more flexibility.

Have my membership benefits changed?

No, your membership plan is exactly the same and includes the same benefits as always.  The only difference is that you can now use use credits accrued from your benefits on other items as well.  For example, let's say your plan includes 10 press releases/year which is equal to 10 post credits.  If you want, you could now instead choose to use those 10 post credits towards another type of posting like Guest Posting instead.

🔌 The New Integrations Experience

Have you run into any of these issues when listing your integrations on Hotel Tech Report before?

  1. "We have a lot of integrations but listing lots of integrations at once takes forever"
  2. "I want to list all of our integrations to get them verified but some of our partners aren't listed on HTR"
  3. "How can I tell how many verified integrations I have and how many I need to meet the category average or most integrated in the category for the HotelTechAwards?"

Well, thanks to Laura @ protel and Thomas @ Revinate--you can sleep easy tonight with the all new redesigned integrations experience 🙌

Now you can...

  • Add dozens of integrations in seconds without leaving the search bar...
  • Easily add integrations even if the partner isn't listed with the new fast add flow...
  • Check your relative integrations counts within your category for the HotelTechAwards
  • Sort by integration status to quickly find unverified integrations and get them verified to get get verified credit
  • (BONUS) 🎸 Watch Jimmy Melt Faces @ Woodstock


I. Add dozens of integrations in seconds without leaving the search bar...


II. Easily add integrations even if the partner isn't listed with the new fast add flow...


III. Check your relative integrations counts within your category for the HotelTechAwards

IV. Sort by integration status to quickly find unverified integrations and get them verified


V. (BONUS) 🎸 Watch Jimmy Melt Faces @ Woodstock


Review Manager: New Guides & Sending Limits

Tips & Best Practices Front & Center Throughout the Campaign Setup and Launch Flow

While the review manager has always had in app messaging pop up with tips and tutorials and the help center has had best practices and templates, they now sit from and center in the campaign flow and review manager to make sure everyone on your team is able to optimize your campaign to follow best practices, save time and increase conversion.


New Campaign Daily Sending Limits to Improve Deliverability

With the rebuilt review manager and improved performance more companies have been sending more campaigns and larger campaigns.  To ensure strong deliverability new daily sending limits have been implemented which include (1) 250 users/campaign (2) 500 requests sent/day


New Pre-Written Base STARTER Templates

If its your first time sending a review campaign it might take you some brain racking to figure out what the heck to write to get users to leave reviews.  The review manager now has new pre-written base STARTER templates to save you to time.

Its important to remember these are STARTER templates and are meant to serve as a starting point but you ABSOLUTELY SHOULD CUSTOMIZE AND MAKE THEM YOUR OWN.  Remember, your goal is to follow all of the best practices but most importantly: 

  1. Make sure you are sending your campaigns from someone users have rapport with and will recognize in their inbox
  2. Make sure you customize your templates to sound like a personal 1-to-1 email to each user (not a generic mass marketing email!) 

You can also check out more pre-written starter templates in the help center and

Partial Reviews Displaying in Review Manager

As a way to monitor review form conversion and make sure we capture as much content as possible in the event of a reviewer having an issue with the review form we capture partial review content.

This is solely for internal monitoring purposes as these reviews cannot be published since they are (a) incomplete and (b) lack verification and approval from the user (since they did not finish the form and submit their review).

Last week when we rolled out a performance improvement to the automated review manager some partial reviews appeared as 'pending' reviews.

This issue should now be resolved but please feel free to reach out with any questions or if you are still seeing a partial review in your vendor dashboard.

We apologize for any confusion this may have caused.

GCSC Renewals During COVID

Due to the unprecedented times, GCSC Annual Renewals will be automatically renewed during COVID and annual verifications will resume in July 2021 for all certified companies.  

If your company has invested in implementing new tools, processes and support/success infrastructure during COVID to support clients and you would like to update your certification to gain recognition and level up, you may do so by scheduling a verification call.


Update: Annual certification renewal exemptions extended through January 1, 2022

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