💧New eBook Drop: What do telemedicine, remote work and NFTs have in common?

Telemedicine, remote work, cryptocurrencies, NFTs, mobile ordering...what do all of these have in common?

Each of these trends were inevitable tech enabled shifts in the way we interact and collaborate as a species whose adoption was vastly accelerated by COVID-19.

But while rapidly changing regulation, limited staffing and required physical distancing highlighted the importance of technology to survive in the face of uncertainty, what hoteliers across the world realized is that the benefits of leveraging technology to attract more customers, communicate more seamlessly and improve efficiency stretch far beyond COVID.

👉 Download the 2021 Market Leaders Report

We created this free report packed with data driven insights, product rankings, trend analysis and tons of additional free resources to serve as a primer to all things digital to inspire HTR’s global community of hoteliers as you prepare for the recovery.

Whether you’re looking to adopt contactless checkin to make guests feel more at ease upon arrival, find a channel manager to tap into new distribution channels, upgrade to a modern PMS so you don’t have to kick the hood three times and blow on the steering wheel to check a guest in (joking…kind of) or you're just looking for a resource to share with your team to help them get more familiar with the top tech tools that are available—this report has it all.

🚀 New Customizable Widgets Library


Looking for more ways to leverage your Hotel Tech Report reviews throughout your sales and marketing to build trust with prospects? 


Well today's you're lucky day...introducing the new customizable HTR widgets library!

👉 LEARN HOW TO CREATE YOUR FIRST WIDGET


TL;DR

  • Create Custom Widgets in Seconds. Create customizable widgets to showcase your HTR reviews on your website in seconds
  • Tailor to Your Use Case. Create widgets for your overall company (all products) or specific products to add to specific product related landing pages
  • Build Trust with Prospects.  Leverage your reviews to build trust with prospects on your website, landing pages and book a demo pages
  • No Code Editing. Paste your widget once and edit them anytime right from the dashboard with no coding or developers needed
  • Boost Your Landing Page SEO & Click Throughs.  Improve your landing page SEO and Google page click throughs by adding any of HTR's review widgets which contain Google product review markup (show review count and average rating in search results)
  • Ultra Lightweight.  Widgets are designed to be ultra-lightweight and fast loading

Brand Level Targeting & Brand Exclusions

On the one hand, HTR leads are the most highly qualified, vetted and targeted leads online guaranteeing that all leads: 

  1. Are verified hoteliers
  2. Have verified email contact info
  3. Have been individually vetted by HTR's lead diligence team to ensure information accuracy (and that the lead is who they say they are)
  4. Have expressed category level intent to purchase (ie. looking for a new PMS, etc)

That said, some clients have requested additional targeting options specifically the ability to exclude certain brands that they do not want to (or cannot) work with. 

Today HTR is rolling out a new feature to be able to add additional targeting/filtering to the lead inbox by submitting up to 5 brand exclusions to add to your account so that: 

  • ✅ Increase targeting by filtering out brands you don't want to work with
  • ✅ Add up to 5 brands to your account where you won't receive leads from any of those branded properties
  • ✅ If any leads make it to your dashboard from one of those brands, get 100% refund

Add brand filters to your account

Free for Premium Members

This new benefit is now available to Premium Members (all plans) at no additional charge and non-members can add additional brand level targeting for a flat annual fee of $2500/year.  

Hotel Tech Report Cyber Monday Limited Time Offers

It’s Cyber Monday time! And for the entire week, we’re dropping our prices like never before.

Get crazy deals on:
🤑 15% off 
Premium Membership (*annual plans only)
🤑 25% off 
Lead Credit
🤑 25% off 
Product Launch Package
🤑 30% off 
Content Packages and Buyers Guides
🤑 35% off 
Advertising

Plan ahead for 2021 and save big on advertising, sponsored content, membership packages and more to educate buyers, build your brand and grow your install base in the year ahead via the HTR platform and our audience of 100k monthly hoteliers  🚀

Just make sure to place your request by next Friday (12/11/20) before these sweet deals expire.

👉ACCESS DEAL CODE

* Offer Terms: Cyber Monday deal codes expire Friday 12/11/20 and may not be combined with any other promotions or discounts

New Credits Systems

What Are the Credit Types?

  • Post Credits: Self service DIY content that can be posted by members right from the vendor dashboard which include: press releases (1 post credit), hosted reports (1 post credit) and guest posting (5 post credits)
  • Content Credits: Content that is produced by HTR in collaboration with the vendor requiring additional communications, processes and planning which include: Ghost Written Articles (2 content credits), Sponsored Articles - Short Form (2 content credits), Sponsored Articles - Long Form (4 content credits) and Buyers Guides (3 content credits)

What's Changing?

  • The Media Shop now had post and content credits separated
  • What is changing for members? Members still receive the same exact benefits from their membership plans but when checking and using balances, you will do so for post credits and content credits separately

Will My Balances Be Impacted?

No, your balances will not be impacted.  Companies will maintain the same dollar value balance, the only difference is that content credits now have a base price of $1000 instead of $250 previously.  Here's an example of why this doesn't impact your balance in terms of dollar value: 

Example: If your company had a previous content credit balance of 10 credits this had a dollar value of $2500 (10 x $250).  Since content credits are now valued at $1,000, your company would still have $2500 worth of content credit on your account, but it would now be 1.5 credits instead of 10 credits ($2500/ $1000=1.5 credits).


Do Premium Members Still Receive Discounted Preferred Pricing?

Premium Members still do receive the same discounted pricing on all items as they did previously as well as all of the benefits included with your membership which can be found in your membership portal.

Why is this changing?

Over the course of 2020 tons of new benefits have been added to membership including: lead credit, post credit, content credit, advertising credit, awards credit and more.  As these credit types have grown, so has the complexity in managing, tracking and using credits.  Therefore, in Q1 '21 HTR is rolling out a new dashboard home page and ledger system (sneak peek) to make this process more seamless, easy to utilize and transparent for members.  This update is in preparation of the upcoming improvements to the dashboard and credit management system.

New Buyers Guide Placements

New placements are now live bringing buyers guide sponsors added front and center visibility in category for a full year on Hotel Tech Report through value add native placement.  2021 Budget Season Guides coming September 1.

Want to be the exclusive sponsor for your category? Check availability



2021 Buyers Guide Sponsor Process

Related article: Buyer's guide sponsorship FAQs

The goal of the budget season buyer's guides is to create a living document that continues evolving over the years becoming the ultimate primer for each category.

While the design and production of each buyers guide is handled by HTR, one of the benefits of being a sponsor is getting to contribute to the content and updates as outlined below.

  1. Category questionnaire: If you are in a new category that doesn't have an existing buyers guide, HTR will send along a link to a short questionnaire where you get an opportunity to influence the content of the guide and infuse it with your expertise
  2. Annual updates:  If your category has a buyer's guide from last year, you will be sent a link to provide any suggestions, revisions or changes to the existing guide's content to update it to the current year and keep it fresh and current.
  3. New value add content: Each year HTR looks to make the buyer's guides more robust and valuable to hoteliers by adding a new piece of content that sponsors will get featured placement in and be able to contribute insights towards.  Last year it was sample ROI pitches/calculators to help buyers understand how to pitch the category internally to stakeholders.  In 2020, the new content will be robust RFP feature checklists (more info will be provided after buyers guides have officially gone on sale towards the end of June).


2021 Budget Season Buyer's Guide Sponsor Key Dates: 

🎟 Registration

  • Feb 1, 2020 -June 1, 2020: 2020 HotelTechAward winner early reservation period
  • June 1-June 15: Premium Member early reservation period
  • June 15-July 15: Regular registration period (1x/category, first-come-first-serve)

🎨 Production

  • July 1-July 15: Sponsors content collaboration and submission period. Sponsors will be sent submission link and instructions the first week of July
  • July 15-Aug 15: HTR design and production period
  • Aug 1-Aug 15: Sponsors are able to review draft guides and submit revisions via Dropbox comments (link and instructions will be sent to sponsors)

🚀 Go live

  • Aug 15-Sept 15: Guides go live as they finish production and being being promoted on HotelTech Report
  • Sept 15, 2020-Sept 15, 2021: 1-year buyers guide placement and promotion on HotelTechReport through 2022 budget season

2021 Budget Season Buyer's Guides Go on Sale June 15th

On June 15th, the 2021 budget season buyer's guides officially go on sale to all vendors in the HTR community with one spot per category to be the exclusive sponsor in your category for a full year on HotelTechReport.

While its certainly not a typical year for any of us we do think this is one of HTR's best value offerings with turnkey content production, year round exclusivity and targeted brand placement all bundled into one package (with optional performance and localization add-ons).

Budget season is still a few months away so now is the time to solidify brand visibility.  Standing out with a clear message to buyers this budget season is going to be absolutely critical in what is sure to be a noisy world of COVID recovery marketing.

Please keep in mind that since there is only one spot per year in each category, guides are offered on a first-come-first-served basis.




Key Dates & Deadlines

  • Feb 1-June 1: 2020 HotelTechAward winner early reservation period
  • June 1-June 15: Premium Member early reservation period
  • June 15-July 15: Regular reservation period
  • July 15-Aug 15: Production period
  • Aug 15-Sept 15: Guides go live as they finish production and being being promoted on HotelTech Report
  • Sept 15, 2020-Sept 15, 2021: 1-year buyers guide placement and promotion on HotelTechReport through 2022 budget season

What's new in 2021?

We've made some major enhancements to buyers guides to give sponsors even more visibility and value including:

  • 🎨 Enhanced branding to make sure your brand resonates and stays top of mind
  • 🙌  New front and center in-category native brand placement 
  • 🎁 Optional performance based add-ons
  • 🇸🇧 Localization & translation to leverage your guide in local marketing (optional add-on)
  • 💸 Performance to enlist HTR to run turnkey campaigns to your guide and generate downloads for you (optional add-on)

Buyers guide sponsor FAQs

  1. What does it mean to be a sponsor?
  2. What are the benefits?
  3. What is the process once my company registers?
  4. How much does it cost?
  5. Is there a performance marketing model available?
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