💧New eBook Drop: What do telemedicine, remote work and NFTs have in common?

Telemedicine, remote work, cryptocurrencies, NFTs, mobile ordering...what do all of these have in common?

Each of these trends were inevitable tech enabled shifts in the way we interact and collaborate as a species whose adoption was vastly accelerated by COVID-19.

But while rapidly changing regulation, limited staffing and required physical distancing highlighted the importance of technology to survive in the face of uncertainty, what hoteliers across the world realized is that the benefits of leveraging technology to attract more customers, communicate more seamlessly and improve efficiency stretch far beyond COVID.

👉 Download the 2021 Market Leaders Report

We created this free report packed with data driven insights, product rankings, trend analysis and tons of additional free resources to serve as a primer to all things digital to inspire HTR’s global community of hoteliers as you prepare for the recovery.

Whether you’re looking to adopt contactless checkin to make guests feel more at ease upon arrival, find a channel manager to tap into new distribution channels, upgrade to a modern PMS so you don’t have to kick the hood three times and blow on the steering wheel to check a guest in (joking…kind of) or you're just looking for a resource to share with your team to help them get more familiar with the top tech tools that are available—this report has it all.

🚀 New Customizable Widgets Library


Looking for more ways to leverage your Hotel Tech Report reviews throughout your sales and marketing to build trust with prospects? 


Well today's you're lucky day...introducing the new customizable HTR widgets library!

👉 LEARN HOW TO CREATE YOUR FIRST WIDGET


TL;DR

  • Create Custom Widgets in Seconds. Create customizable widgets to showcase your HTR reviews on your website in seconds
  • Tailor to Your Use Case. Create widgets for your overall company (all products) or specific products to add to specific product related landing pages
  • Build Trust with Prospects.  Leverage your reviews to build trust with prospects on your website, landing pages and book a demo pages
  • No Code Editing. Paste your widget once and edit them anytime right from the dashboard with no coding or developers needed
  • Boost Your Landing Page SEO & Click Throughs.  Improve your landing page SEO and Google page click throughs by adding any of HTR's review widgets which contain Google product review markup (show review count and average rating in search results)
  • Ultra Lightweight.  Widgets are designed to be ultra-lightweight and fast loading

Hotel Tech Report Cyber Monday Limited Time Offers

It’s Cyber Monday time! And for the entire week, we’re dropping our prices like never before.

Get crazy deals on:
🤑 15% off 
Premium Membership (*annual plans only)
🤑 25% off 
Lead Credit
🤑 25% off 
Product Launch Package
🤑 30% off 
Content Packages and Buyers Guides
🤑 35% off 
Advertising

Plan ahead for 2021 and save big on advertising, sponsored content, membership packages and more to educate buyers, build your brand and grow your install base in the year ahead via the HTR platform and our audience of 100k monthly hoteliers  🚀

Just make sure to place your request by next Friday (12/11/20) before these sweet deals expire.

👉ACCESS DEAL CODE

* Offer Terms: Cyber Monday deal codes expire Friday 12/11/20 and may not be combined with any other promotions or discounts

New Credits Systems

What Are the Credit Types?

  • Post Credits: Self service DIY content that can be posted by members right from the vendor dashboard which include: press releases (1 post credit), hosted reports (1 post credit) and guest posting (5 post credits)
  • Content Credits: Content that is produced by HTR in collaboration with the vendor requiring additional communications, processes and planning which include: Ghost Written Articles (2 content credits), Sponsored Articles - Short Form (2 content credits), Sponsored Articles - Long Form (4 content credits) and Buyers Guides (3 content credits)

What's Changing?

  • The Media Shop now had post and content credits separated
  • What is changing for members? Members still receive the same exact benefits from their membership plans but when checking and using balances, you will do so for post credits and content credits separately

Will My Balances Be Impacted?

No, your balances will not be impacted.  Companies will maintain the same dollar value balance, the only difference is that content credits now have a base price of $1000 instead of $250 previously.  Here's an example of why this doesn't impact your balance in terms of dollar value: 

Example: If your company had a previous content credit balance of 10 credits this had a dollar value of $2500 (10 x $250).  Since content credits are now valued at $1,000, your company would still have $2500 worth of content credit on your account, but it would now be 1.5 credits instead of 10 credits ($2500/ $1000=1.5 credits).


Do Premium Members Still Receive Discounted Preferred Pricing?

Premium Members still do receive the same discounted pricing on all items as they did previously as well as all of the benefits included with your membership which can be found in your membership portal.

Why is this changing?

Over the course of 2020 tons of new benefits have been added to membership including: lead credit, post credit, content credit, advertising credit, awards credit and more.  As these credit types have grown, so has the complexity in managing, tracking and using credits.  Therefore, in Q1 '21 HTR is rolling out a new dashboard home page and ledger system (sneak peek) to make this process more seamless, easy to utilize and transparent for members.  This update is in preparation of the upcoming improvements to the dashboard and credit management system.

Review Manager: New Guides & Sending Limits

Tips & Best Practices Front & Center Throughout the Campaign Setup and Launch Flow

While the review manager has always had in app messaging pop up with tips and tutorials and the help center has had best practices and templates, they now sit from and center in the campaign flow and review manager to make sure everyone on your team is able to optimize your campaign to follow best practices, save time and increase conversion.


New Campaign Daily Sending Limits to Improve Deliverability

With the rebuilt review manager and improved performance more companies have been sending more campaigns and larger campaigns.  To ensure strong deliverability new daily sending limits have been implemented which include (1) 250 users/campaign (2) 500 requests sent/day


New Pre-Written Base STARTER Templates

If its your first time sending a review campaign it might take you some brain racking to figure out what the heck to write to get users to leave reviews.  The review manager now has new pre-written base STARTER templates to save you to time.

Its important to remember these are STARTER templates and are meant to serve as a starting point but you ABSOLUTELY SHOULD CUSTOMIZE AND MAKE THEM YOUR OWN.  Remember, your goal is to follow all of the best practices but most importantly: 

  1. Make sure you are sending your campaigns from someone users have rapport with and will recognize in their inbox
  2. Make sure you customize your templates to sound like a personal 1-to-1 email to each user (not a generic mass marketing email!) 

You can also check out more pre-written starter templates in the help center and

Partial Reviews Displaying in Review Manager

As a way to monitor review form conversion and make sure we capture as much content as possible in the event of a reviewer having an issue with the review form we capture partial review content.

This is solely for internal monitoring purposes as these reviews cannot be published since they are (a) incomplete and (b) lack verification and approval from the user (since they did not finish the form and submit their review).

Last week when we rolled out a performance improvement to the automated review manager some partial reviews appeared as 'pending' reviews.

This issue should now be resolved but please feel free to reach out with any questions or if you are still seeing a partial review in your vendor dashboard.

We apologize for any confusion this may have caused.

10 New Review Manager Features

  1. Vendor verifications
  2. Link Pre-Filling
  3. Mass Followup
  4. See Anonymous Reviews
  5. Filter Reviews by Product
  6. Filter Reviews by Status
  7. Improved Template Formatting
  8. Send Test Campaigns
  9. Review Exports & Suppression List
  10. New copy/paste templates library


Vendor Verifications

Get unverified reviews verified faster with self-verifications. Premium members can now utilize a new type of verifications, self verification.  Self verifications mean you have to reach out to hoteliers fewer times while getting more reviews approved and verified.


Link Pre-Filling

Pre-fill links to run targeted campaigns to users and pre-select the products they use to reduce fields and increase conversion.

⏯Pre-filling links (in the review manager)

⏯Pre-fill links (outside of the review manager)



Mass Followup

Followup with users who didn't leave a review after campaigns are complete without going 1-by-1. Once users complete a campaign, then what? Instead of going one by one you can now bulk select and send a mass outreach template to lots of users at once.


See Anonymous Reviews

Feature request shout out: Michelle @ HelloShift


Filter Reviews by Product

Filter reviews by product to save time flipping between profiles. Save time flipping between profiles to read reviews and see which products each reviewer chose to review right from the review manager and filter your reviews by product to more easily find specific reviews.

Feature request shout out: Michelle @ HelloShift


Filter Reviews by Status

Easily sort reviews by status to see when reviews are pending, which reviews you need to respond to or to hunt down rejected reviews and get them verified.

Feature inspiration shout out: Elena @ Monscierge


Improved Template Formatting

If you have tried pasting text into the custom templates in the automated review manager previously you may have noticed that the formatting carries over and can lead to inconsistencies if you don't reformat the styles from within the review manager.  Now the templates feature will automatically strip out excess formatting to ensure consistency in your templates.

Feature request shout out: Marvin and Ari @ RoomPriceGenie


Send Test Campaigns

Preview your campaigns before you press send.


Export Reviews

Members can now request an export of review data for internal analysis to share with product, customer success and marketing teams right from the review manager. (Note: Only company admins can access this feature). You can also download a suppression list right from the review manager.

👏 Feature request inspiration shout out: Saahil @ Oaky


Copy/Paste Templates Library

We recently added a new templates library section to the help center that includes inspiration for copy/paste templates for your team to use and to add to the review manager to help you save time and increase conversion.  Be sure to check out our latest high converting templates for collecting reviews during COVID times.

New Buyers Guide Placements

New placements are now live bringing buyers guide sponsors added front and center visibility in category for a full year on Hotel Tech Report through value add native placement.  2021 Budget Season Guides coming September 1.

Want to be the exclusive sponsor for your category? Check availability



New Review Verification Options for Hoteliers

Hoteliers at small independent properties or vacation rentals can now leave reviews and get verified without needing a hotel email domain using one of our new approved verification options built right into the review flow.

👏 Feature request inspiration shout out: Elena @ Monscierge

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