Added Visibility for Premium Members

The new sub-category pages signal a shift in perspective where there is no longer an emphasis on a 'one size fits all' approach.

Instead the UX of the site is built around buyer persona segmentation and filtering tools to help buyers find the best fit for them based on their property/ies characteristics including: hotel size, property type, location and even PMS.

By putting the power in the hands of users to find their perfect fit based on data in the platform with similar property characteristics to theirs, there is no longer an attempt to make a one size fits all recommendations and as such--the default sort is no longer entirely rankings based (until a user applies their property attribute filters) and now serves as a way for Premium Members to gain added visibility on the site.

The default sort gives all members (any plan/tier) preferred placement and boosted visibility via the default sort and then sorts by HT Score.  

These new placements in the default sort are just one more way, beyond the already existing boosted visibility placements, to give members even more visibility and benefits to drive more leads.

Members will also now receive preferred priority visibility via collections product tiles in organic content produced by HTR (or guest posts submitted by our contributor network) that relate to your category or categories to drive you even more visibility in high intent content to make sure that your brand and products surface as many times as possible throughout the buying journey for your related topics and categories on the site.  View example contributor post with related member inclusion.


Special Thank You to Premium Members

By supporting the HTR platform as members you share in our vision and enable us to continue to develop educational content, tools and campaigns that strive towards our mission of empowering hoteliers to leverage their greatest asset, technology.  Together we help raise awareness that great technology is essential to staying competitive and running a modern hospitality business.  

While we are a community and an industry organization of sorts, we are also a marketing platform and place strong emphasis on performance and value for our members which is why membership is priced to ensure that if our members get even just a single lead each year that they wouldn't have otherwise, it will not only justify their investment but it will guarantee a positive ROI with additional leads, awareness and benefits all generating exponential ROI making sure that HTR is your marketing team's best investment.

With this change, users still have the opportunity to sort and filter by key attributes including the HT Score--but this default sort aims to add even more value and visibility for members at no additional cost to generate an even stronger ROI out of your membership.

New Department Spotlight Exclusive Ad Placements

Up until now HTR has only offered hyper targeted category takeover sponsorship opportunities but with the rollout of the new site wide mega menu comes new ways to generate awareness, visibility and leads by sponsoring your relevant department.

The mega menu is based on high level departments and serves as the primary means of navigation throughout the site for 170k+ hoteliers each month.  It is organized by department and showcases relevant categories, products and content with 3x key spotlight placements that one advertiser (per department) can be promoted via.

The exclusive advertiser of each department gets to own prime spotlight real estate throughout their department of choices' new mega menu including: (1) spotlight product (2) spotlight article (3) spotlight content download.

Departments currently available for spotlight placement include: Operations, Marketing, Revenue Management and Guest Experience.

Want to takeover the spotlight to put your brand front and center for relevant hoteliers researching tech solutions in your department? 

Reach out over the live chat on site to inquire about availability and pricing.


New Sub-Categories Pages

As of this week we're rolling out redesigned sub-category pages.  These pages will serve as hubs for relevant content about each sub-category with new filters to help users move beyond a single top solution recommendation and instead help users identify the solution that is right for them.


Key changes: 

  1. 🎯 Segment based recommendations & buyer personas
  2. ⚙️ New data filters to give users the power to find the right fit
  3. 📖 Unified content hub of helpful resources


🎯 Segment Based Recommendations & Buyer Personas

There is no best overall vendor in any given category nor has there ever been just as there is no single best hotel asset.  But to make comparisons amongst hotels asset managers and buyers use metrics like REVPAR and similarly HTR uses the HT Score.  

The reason for this is that popularity is not a strong indicator of fit (or it would just be a bigger is better competition).  Having said that, popularity does tend to be a strong indicator of fit when applying segmentation (ie. most popular for resorts, most popular in Europe, etc).  For example, an mobile ordering solution that is recommended by lots of resorts is more likely to be a good fit for a resort looking for mobile ordering than a vendor who is not recommended by other resorts.

For this reason we have created the new buyer personas that outline hotel types that tend to have unique attributes which lead them to make similar tech purchasing decisions.

At a glance users can now quickly see that there is no one size fits all solution but rather there are different tools that serve different types of properties with unique need.  


⚙️ New data filters to give users the power to find the right fit

The new data filters enable HTR to move beyond a single overall ranking and instead allow users to quickly refine the rankings based on their own criteria including hotel size, city, region, hotel type or even PMS.


📖 Unified Content Hub of Helpful Resources

The new category pages are jam packed with helpful resources for buyers giving them tons of free tools, resources and content all related to the category they are researching including: 

  • Recommended articles
  • Free report downloads
  • Category buyers guide
  • In-depth deep dive (overview, benefits, features, pricing, implementation and FAQs)
  • Related categories

πŸ‡ΊπŸ‡¦ Hospitality for Peace Campaign is Now Live!

We're excited to share that the Hospitality for Peace initiative is now live! (view press release)

We've already raised $52,500 from fellow hotel tech companies to provide much needed humanitarian relief in Ukraine.

CURRENT FUNDING UP TO $393,227! track progress live


On top of that, corporate partners have committed to matching an additional $280,000 when the campaign reaches $100k (view corporate partners)

"Alone we can do so little; together we can do so much." ~ Hellen Keller

Needless to say, we're stronger and can make more of an impact when we work together as a community--and that's where you come in... 

  • In order to unlock the full amount of match donations, we need to raise $100k from the community during the 30-day campaign between now and April 15
  • Hotel tech companies have already donated $52,500 which means we only need to raise an additional $47,500k to unlock the full match donations
  • We need your help to spread the word to your employees, colleagues and customers to make sure we hit the $100k milestone needed to unlock the full corporate match donations

A few easy ways you can help: 

  1. Post on social media to help spread the word
  2. Email your customers and partners
  3. Email your employees & encourage them to share with their network
  4. Add the solidarity ribbon to your website
  5. Make a donation

To make it even easier for you to help spread the word and make an impact, we created copy/paste email templates and graphics for you to use.

We appreciate any support you and your team can provide to help maximize our impact as a community!

πŸ‡ΊπŸ‡¦ Hospitality for Peace (kicking off next week)

Over the past 2 weeks we've been brainstorming ways to provide support to those impacted by the humanitarian crisis in Ukraine.

Our first thought was to make a donation as quickly as possible to a cause that has boots on the ground--so we made a $25,000 donation to World Central Kitchen (WCK).

We've also had a few members of the community reach out asking if we're organizing any community wide initiatives so...we got to work and the Hospitality for Peace Ukraine Relief Campaign was born.

A few reasons we decided to launch this campaign:

  1. Make it easy for companies who want to help but aren't sure the best way to
  2. Rally the community to reach a larger collective audience together to generate more awareness and donations
  3. Achieve corporate matching milestones faster by aggregating donations
  4. Amplify the impact of every dollar donated through corporate matching
  5. Increase the incentive for individuals to help via knowing their donation will make more of an impact

Together with our first few corporate partners, the campaign already has over $250,000 committed to support the relief efforts so please reach out via the live chat if your company is interested in joining the initiative and supporting the campaign.

Even if your company isn't able to make a donation or become a match partner, there are still ways to help by spreading the word when the campaign goes live to help us reach our goal of raising $100k from the community (which will unlock the full corporate sponsor match donations).

We know it's a quick turnaround but given the urgency of the situation we're going to be acting quickly and kicking off the campaign next week so please reach out if your company is interested in joining as a match partner, donor or promoter.

Poseidon Algorithm Final Stage

Per the October '21 announcement, the Share of Voice variable went live in vendor dashboards but was not to impact scoring until after the 2022 HotelTechAwards winners were announced to ensure that (a) scoring didn't change during the competition and (b) all vendors had several months to prepare for the update to pre-empt any potential negative impact to rankings.  

Later this month the Share of Voice variable will be given weight in the algorithm along with increased weight for review consistency which will therefore begin impacting rankings.  

To check your Share of Voice or Review Consistency head to the Reputation Report Card.

Want to learn more about the update? Learn more

πŸ“2022 Hotel Tech Ecosystem Market Map Inclusion

Each year Hotel Tech Report puts out the definitive Hotel Technology Market Map used by the industry.  

Last year's 2021 Hotel Tech Market Map was one of the most downloaded pieces of content all year and gots included in the annual HotelTechIndex Market Leaders Report

HTR will be publishing the Official 2022 Market Map next month so please make sure that your company is properly represented and categorized.

Request market map update

Please complete the above inclusion request form by no later than February 15th to request any changes to how your company is represented in the market map prior to publication.  Please note that no requests will be accepted after this deadline.

Q1 2022 Audience Snapshot

Each quarter HTR releases updated audience stats as well as a trailing 1,000 leads snapshot that shows segmentation of recent leads through the platform.  

Below you will find the most recent audience/segmentation snapshot as of January 31, 2022 per HTR's Updated Media Kit.



2023 Budget Season Buyer's Guide Waitlist is Now Open

TL;DR

  • What is it...Once a year limited availability sponsorship opportunity for a single vendor to be the exclusive sponsor in each category of HTR's official budget season buyer's guide
  • What's included...High quality turnkey co-branded content, exclusive native advertising placement in your category for a full year on Hotel Tech Report and 1-year content license to leverage the guide throughout your marketing to generate leads
  • When is it available...2023 Budget Season Buyer's Guides are open for sponsors to reserve beginning April 1st for Premium Members and May 1st for basic members.  Join the waitlist for early access
  • Limited availability...Since there is only one spot per year in each category, guides are offered on a first-come-first-served basis.  
  • A few reasons to become a sponsor...Buyer's guides are one of HTR's best value offerings because they not only include turnkey content production but sponsorship also includes year round exclusivity as well as targeted native advertising front and center to own your category for a full year on HTR.  

👉 JOIN THE WAITLIST FOR EARLY ACCESS 👈



Related article: Buyer's guide sponsorship FAQs

What is a buyer's guide?

The goal of the budget season buyer's guides is to create a living document that continues to evolve year over year becoming the ultimate primer for each category.  HTR partners with one sponsor per category each year to be the exclusive sponsor of that year's budget season buyer's guide.

While the design and production of each buyers guide is handled by HTR, sponsors are featured prominently throughout the guide and on Hotel Tech Report for a full year through the following year budget season and additionally are able to contribute ideas, insights and content to infuse the guide with their unique expert perspective on the category.

Key Dates & Deadlines

*Underlined = sponsor involvement

  • Jan 15 - April 1: HotelTechAward pre-sale early reservations access and waitlist open
  • April 1 -May 1: Premium Member early reservation period
  • May 1-June 1: Regular registration period
  • June 15-July 15: HTR designs and produces buyers guides drafts
  • July 22-August 8th: Sponsor feedback and content collaboration period (Round 1)
  • August 1 - August 15: HTR implements round 1 feedback
  • August 8 - August 15: Sponsor review period and final revisions (Round 2)
  • August 15 - August 30: HTR implements final revisions
  • September 1: Guides go live as they finish production and begin being promoted on HotelTech Report and sponsors receive hard copy along with 1-year content license
  • Sept 1, 2022-Sept 1, 2023: 1-year buyers guide placement and promotion on Hotel Tech Report through 2023 budget season


Buyers guide sponsor FAQs

  1. What does it mean to be a sponsor?
  2. What are the benefits?
  3. What is the process once my company registers?
  4. How much does it cost?
  5. Is there a performance marketing model available?

(CORRECTION) Awards Year in Review Email

Earlier this morning HTR sent out the annual year in review notification email to all HotelTechAwards participants recapping your annual campaigns.

In order to send this email HTR exports data from the frozen database as of the 12/15 5pm awards deadline and maps the 27 merge fields and data points via Zapier to populate and send the automated notifications.    

Shortly after sending the notification, we identified that one of the 27 fields was not mapped correctly and was fetching from the incorrect column which was the 'final score points value' (shown below).

Please note that this is the only of the 27 variables that was not mapped correctly and in no way impacts your ranking in the awards.  The data to audit in the email is all of the inputs of the raw points score which were all correct (eg. reviews, integrations, partner reccs, employee survey completions, etc). That said, if you would like to receive your corrected/true final points score from the frozen database please reach out via the live chat on site.

We apologize for any confusion this may have caused and please feel free to reach out with any questions you may have.



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