Q1 2022 Audience Snapshot

Each quarter HTR releases updated audience stats as well as a trailing 1,000 leads snapshot that shows segmentation of recent leads through the platform.  

Below you will find the most recent audience/segmentation snapshot as of January 31, 2022 per HTR's Updated Media Kit.



2023 Budget Season Buyer's Guide Waitlist is Now Open

TL;DR

  • What is it...Once a year limited availability sponsorship opportunity for a single vendor to be the exclusive sponsor in each category of HTR's official budget season buyer's guide
  • What's included...High quality turnkey co-branded content, exclusive native advertising placement in your category for a full year on Hotel Tech Report and 1-year content license to leverage the guide throughout your marketing to generate leads
  • When is it available...2023 Budget Season Buyer's Guides are open for sponsors to reserve beginning April 1st for Premium Members and May 1st for basic members.  Join the waitlist for early access
  • Limited availability...Since there is only one spot per year in each category, guides are offered on a first-come-first-served basis.  
  • A few reasons to become a sponsor...Buyer's guides are one of HTR's best value offerings because they not only include turnkey content production but sponsorship also includes year round exclusivity as well as targeted native advertising front and center to own your category for a full year on HTR.  

👉 JOIN THE WAITLIST FOR EARLY ACCESS 👈



Related article: Buyer's guide sponsorship FAQs

What is a buyer's guide?

The goal of the budget season buyer's guides is to create a living document that continues to evolve year over year becoming the ultimate primer for each category.  HTR partners with one sponsor per category each year to be the exclusive sponsor of that year's budget season buyer's guide.

While the design and production of each buyers guide is handled by HTR, sponsors are featured prominently throughout the guide and on Hotel Tech Report for a full year through the following year budget season and additionally are able to contribute ideas, insights and content to infuse the guide with their unique expert perspective on the category.

Key Dates & Deadlines

*Underlined = sponsor involvement

  • Jan 15 - April 1: HotelTechAward pre-sale early reservations access and waitlist open
  • April 1 -May 1: Premium Member early reservation period
  • May 1-June 1: Regular registration period
  • June 15-July 15: HTR designs and produces buyers guides drafts
  • July 22-August 8th: Sponsor feedback and content collaboration period (Round 1)
  • August 1 - August 15: HTR implements round 1 feedback
  • August 8 - August 15: Sponsor review period and final revisions (Round 2)
  • August 15 - August 30: HTR implements final revisions
  • September 1: Guides go live as they finish production and begin being promoted on HotelTech Report and sponsors receive hard copy along with 1-year content license
  • Sept 1, 2022-Sept 1, 2023: 1-year buyers guide placement and promotion on Hotel Tech Report through 2023 budget season


Buyers guide sponsor FAQs

  1. What does it mean to be a sponsor?
  2. What are the benefits?
  3. What is the process once my company registers?
  4. How much does it cost?
  5. Is there a performance marketing model available?

(CORRECTION) Awards Year in Review Email

Earlier this morning HTR sent out the annual year in review notification email to all HotelTechAwards participants recapping your annual campaigns.

In order to send this email HTR exports data from the frozen database as of the 12/15 5pm awards deadline and maps the 27 merge fields and data points via Zapier to populate and send the automated notifications.    

Shortly after sending the notification, we identified that one of the 27 fields was not mapped correctly and was fetching from the incorrect column which was the 'final score points value' (shown below).

Please note that this is the only of the 27 variables that was not mapped correctly and in no way impacts your ranking in the awards.  The data to audit in the email is all of the inputs of the raw points score which were all correct (eg. reviews, integrations, partner reccs, employee survey completions, etc). That said, if you would like to receive your corrected/true final points score from the frozen database please reach out via the live chat on site.

We apologize for any confusion this may have caused and please feel free to reach out with any questions you may have.



Winners Guide to the Final Week of the 2022 HotelTechAwards!

It's the final week of the 2022 HotelTechAwards and things are really heating up 🔥 with tons of close races!

By now you've had 13 weeks to collect as many reviews and bonus points as possible, but to help you into the final stretch we've put together a guide to help you pick up last minute bonus points and maximize your chances of winning with recommendations for each day of the final week.


🗓 Monday December 6: Launch Your Final Review Campaign!

The most successful review campaigns include at least one followup (check best practices) so with essentially a week left, if you're going to run a final campaign--today's the day! 

🧮  Review Volume Impact & Milestones

  • Minimum review threshold: Meet the minimum review threshold in your category to make sure you aren't penalized for being under the category average
  • Customer Advocates Bonus: Secure your position as one of the top 3 most reviewed products in your category to earn points or become the most reviewed to maximize the Customer Advocates Bonus
  • Geographic Reach bonus: Get 5 or more reviews from as many countries and regions as you can to maximize your geographic reach bonuses
  • Tie Breakers: In races where two companies have the same amount of points when data is exported, ties are broken based on the product with the most reviews

🚀  Resources to Boost Your Review Volume

  1. Review Campaign Best Practices
  2. Top Ways to Collect Reviews for Basic Members
  3. How to Setup Automated Review Campaigns
  4. Pre-written Copy/Paste Starter Templates
  5. How to Motivate Your Team with an Internal Contest


🗓 Tuesday December 7-8: Submit Verifications for Unverified Reviews

In most cases users verify their review simply and easily right away by clicking the verification link but in some cases a hotelier may just forget or accidentally not click the verification link.  On December 7-8th the Review Manager will be unlocked for all participants to be able to submit manual verifications for reviews that were rejected. Please make sure to carefully follow the requirements as stated on the verification upload modal to ensure that your uploads pass the verification criteria.

👉 Click here to learn how to get unverified reviews verified




🗓 Thursday December 10: Max Out Your Partner Recommendations & Integrations

Partners are a critical part of the hotel tech stack and ecosystem and you earn bonus points for the strength of your partner ecosystem via (1) verified integrations and (2) partner recommendations.

🧮  Impact & Milestones

  • Verified Integrations: Make sure to list and verify each of your integrations to maximize your connectivity score.
  • Partner Recommendations: Reach out to partners to request partner recommendations to maximize your partner recommendations bonus.

🚀  Resources to Maximize Your Partner Ecosystem Points

  1. What if a company won't verify our integration?
  2. Inviting an Unlisted Integration Partner
  3. Hotelier Reviews vs. Partner Recommendations
  4. How to get partner recommendations (copy/paste template inside)




🗓 Friday December 11: Make Sure Your Team Has to Completed the Company Culture Survey

Remember, the Company Culture bonus is awarded to companies who make the 10 Best Places to Work list and is added off-platform after data is exported.  While these bonus points are nominal, they can be MAKE OR BREAK IN CLOSE RACES!

  • If your company makes the list...you get bonus points for Company Culture
  • If your company doesn't make the list...NOTHING HAPPENS!

You have nothing to lose so its worth a chance and can be what makes or breaks close races!

👉 Click here to get the company culture survey to send to your team



🗓 Monday December 14: Final and Report Card Audit

Hopefully by now you've done everything in your power to maximize your points so today is a good day to just check your Reputation Report Card to see if there are any last minute bonus points you can still pick up for any of your products.

👉 Check Your Reputation Report Card




🗓 Tuesday December 15: Awards End, Data Freeze & Dark Period!

👉 Key Dates, Rules & Processes Leading into the Announcement of Winners

🤝 A New Way to Cross Promote Your Top Partners

Loving partner recommendations and showing love to your top partners on HTR?

Ever wish there was a way for your top partners to promote you to their customers and vice versa?

Well...now you can! Introducing the all new Favorite Partners Feature.

How it Works

  1. Step 1: Favorite up to 5 of your top integration partners
  2. Step 2: Upload a quick pitch about why you recommend their product and specifically why its a great fit for users of your product
  3. Step 3: They'll get notified when you favorite them and you'll get notified if they favorite you back
  4. Step 4: 24-hours after one of the partners who have favorited you leaves a review, a notification will go out recommending you as a popular product that is recommended for their company's users


Two Important Things to Keep in Mind

  • Default favorites.  Until you customize your favorites for each of your products, by default favorites will be generated based on your verified integration partners.
  • Favorites by product.  Each one of your products has its own favorites so make sure to customize relevant favorites for each product
  • Multi-product reviews.  If a user leaves a review about multiple of your products, the favorites email logic will select only one of those products to send the favorites email about (so the user doesn't receive multiple duplicative emails)

Hotel Tech Report Cyber Monday Limited Time Offers (2021)

It’s Cyber Monday time! And for the entire week, we’re dropping our prices like never before. 

Plan ahead for 2022 and save big on advertising, sponsored content, membership packages and more to educate buyers, build your brand and grow your install base in the year ahead via the HTR platform and our audience of 165k monthly hoteliers  🚀

Crazy deals on: 🤑 Premium Membership. 🤑 Lead Generation, 🤑 Sponsored Content and 🤑 Advertising.  Just make sure to place your request by next Friday (12/11/20) before these sweet deals expire.  

VIEW & CLAIM OFFERS

If you'd like to learn more about any of these offers please reach out to us via live chat from your vendor dashboard or request a copy of Hotel Tech Report's 2022 Media Kit detailing audience metrics, pricing, and marketing solutions.

Terms: Cyber Monday deal codes expire Friday 12/11/21 and may not be combined with any other promotions or discounts.  All offers are final sale.  Basic members who attempt to access premium member pricing will have their cards automatically charged for the difference.

New PPC Performance Marketing Campaigns

Want to leverage Hotel Tech Report to drive qualified traffic of high intent hotel tech buyers to your website or landing pages?

Well...now you can! 


TL;DR

  • Leverage exclusive placements via HTR to run PPC campaigns
  • Drive qualified traffic to your website or landing pages
  • Promote your latest launches, webinars, content and more
  • Packages starting at $16 PPC
  • Limited inventory available, advanced reservation required


Subsidiary Membership Cap

Last year we rolled out subsidiary memberships for companies with multiple subsidiaries to be able to be able to purchase membership for multiple of their companies at discounted pricing for up to 3 companies.

Today we're rolling out a max spend cap on subsidiaries so that companies who purchase their primary base membership and additional discounted subsidiary Silver Memberships have a cap of 4 additional subsidiaries and any additional subsidiaries beyond 4 (plus the primary company's membership) get free Silver Membership included at no additional charge and still get all of the benefits of Silver Membership (view benefits).

Are you a company with 4 or more subsidiaries? Reach out via the live chat on site to get heavily discounted membership portfolio wide.



Here's how it works for all inclusive portfolio wide Silver Membership:

Company
Membership
Pricing
Benefits
Primary Company
(base membership)
Silver AnnualStandard pricingAll
Subsidiary 1Silver Annual
50% offAll
Subsidiary 2
Silver Annual
50% off
All
Subsidiary 3
Silver Annual
50% off
All
Additional SubsidiariesSilver Annual
FREEAll

HITEC Innovation Showcase Call for Submissions

Want us to feature Company name in Hotel Tech Report's HITEC Innovation Report?

Despite this report being themed around HITEC, we know many buyers and sellers in the industry will not be in attendance this year and are therefore accepting applications from all companies regardless of trade show attendance.  

The submission deadline is Friday September 24th at 5:00 P.M. PST to get featured.

Submit your innovation to get featured


Update: HITEC Innovation Showcase is Now Live Read the recap

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